Perfectly Mentored With Jason Portnoy

On this episode I spoke with Frank Kern (who you’ve probably seen all over social media) about Intent Based Branding and Behavioral Dynamic Response Marketing. Frank Kern started his career as a door to door salesman but did not have much success at it. In 1999, he took a course on how to sell things on the internet and this ultimately led him to become one of the most sought after Direct Response internet marketing consultants and copywriters on the planet.What is Intent Based Branding?It's building a brand with the intention of making an offer in the sale while building the brand. You build a foundation based on goodwill. With intent based branding, you find a target and put out useful content, then make an offer based on that content. Put yourself in the mind of the consumer. People think about things for a long time before buying. For example, you don't just wake up one day and buy a car you've never thought about before. Put out information the customer can use and then be the one present