Perfectly Mentored With Jason Portnoy

My guest today is my good friend and inspiration, Vito Glazer. Vito is a PR News/Media and Newsjacking expert. He's the guy people turn toward to help them keep their reputations in great shape and in this episode, he shares many valuable secrets for managing your own reputation both on and offline.We discuss:  Reputation Management - Like mentioned above, be the first to tell your story. Your legacy needs to be of your own crafting. Leave Nothing to Chance - Use PR as a tool to document ideas, titles, and quotes about your brand. Especially from others. Technical Benefits - People want things they can share, something tangible. This can boost your SEO, social media assets and engagement, and more. Perceived Authority – Having other companies and news outlets talking about your brand gives your company a boost in your credibility. Traditional Pitching - Write your pitch and send it to as many people as you possibly can. Strength can be found in numbers. This method is going to take you some time and a