Perfectly Mentored With Jason Portnoy

$4 billion dollars in direct response revenue. You read that right. $4 Billion, with a "B". That is how much Ron Lynch has achieved in DTC sales during his career and has truly earned the title of "The Marketing Mercenary".  Starting out as a humble grocery clerk, Ron found his way onto a movie set one day while in college. After obtaining his SAG card, he acted a little in the films but focused mainly on learning how the production process goes.Working with the stars of the time, one of which was Jeff Bridges, Ron couldn't help but ask him how he could get in Bridges' shoes. The advice he received: "Write. If you can write, you can make movies." In other words, even though Ron hated writing, the lesson was to do the work first. So, he wrote. In quick time, he wrote two movies as he returned to work as a grocery clerk. In an interesting coincidence, one of the customers who came through his checkout line was the key to getting those two movies in front of people who cou