Perfectly Mentored With Jason Portnoy

Jon Benson is a best-selling author, Neuro-Linguistic Programming practitioner, copywriter, and creator of the Video Sales Letter or VSL. Jon also created NowVSL, the world’s first software-driven VSL copywriting system, and Copy Pro, which is doing for email what NowVSL has done for the Video Sales Letter.On this episode of the Perfectly Mentored Podcast, Jon and Jason jam on the evolution of Internet marketing, what makes for compelling copy, and what people are doing wrong about online sales.Topics Covered:Who is Jon Benson? [00:17]How do you handle the fact that many gurus are popping up left and right and how do you stand out? [06:51]If you're a business or a personal brand, how needed is “brand” today for long-lasting success? [10:08]What's your copywriting method? How do you plan? [17:10]What are some ways you use NLP in your copy or your videos and ways that the listeners can kind of do the same? [21:09]What makes a headline great? [25:22]What do you recommend – long-form ad copy or short-fo