Perfectly Mentored With Jason Portnoy

Online advertising has come a long way. With so many platforms to choose from—Facebook, LinkedIn, YouTube, and so on—what makes Google search and display ads worth investing in? And how do you make that investment pay off?Mike Rhodes, co-author of The Ultimate Guide to Google Ad Words, which is now in its fifth edition, talks about what makes Google ads tick. With over 15 years of Google ads experience, he’s about the best expert you can find in that field.On this episode of the Perfectly Mentored Podcast, Mike and Jason talk about getting started with Google ads, what strategies to adopt—or avoid—and how to balance geeking out over data and getting work done.Topics Covered: Who is Mike Rhodes? [00:18] Who should—or shouldn’t—be running Google ads? [12:14]Why ads are important even if you’re ranking organically? [19:10]How does someone figure out how much they should be paying per click? [25:28] How people should think about profit from Google ads? [29:57]What are the biggest mistakes you see companies making

What’s a billionaire like when you take away their money, social media, and name? A lot of people use the lack of money and time as excuses, but those people are just limiting themselves. In 90 days, this true-blue entrepreneur will prove your limiting beliefs wrong.Grant Cardone is a New York Times best-selling author, sales trainer, real estate investor, and motivational speaker. Affectionately known as Uncle G, Grant urges his following and his clients to rise above outdated, unworkable middle-class myths and limitations. Forbes Magazine labeled Grant the Number One Marketer to Watch and he is the founder of the 10X Movement.On this episode of the Perfectly Mentored Podcast, Grant and Jason discuss how Grant’s experience with the Undercover Billionaire parallels real life, what role money plays in an entrepreneur’s life, and why advertising is important in business.Topics Covered: Who is Grant Cardone? [00:19] What is your new show, Undercover Billionaire, about? [01:06]After doing what you've done, w

It is so critical in Marketing to communicate properly what your business is, what your services are, and how you're going to make a customer's life better. People are often afraid to give away their best stuff. But in reality, on the other side of that coin is that when you openly share information, people will naturally gravitate towards you.Ken “Spanky” Moskowitz is an author, speaker, artist and entrepreneur. He's the chief visionary officer at Ad Zombies - a flat-fee creative copywriting company that came to life in response to a need in the marketplace.On today’s podcast, Ken talks about the challenges of being an entrepreneur, and how much courage it takes to find an inspiration in building a business.Topics Covered: Who is Ken Moskowitz? [00:21]  At what point did you decide to start monetizing versus helping people? [5:46] How do you scale the “you” factor? [07:49] What's your advice for entrepreneurs listening right now who are going at it alone? [16:24]  What is Ad Zombies? [22:

Workplace culture can be a bit tricky. You know it’s important to keep positive, but how do you really promote that? The employee-employer relationship may just be the key to a thriving business. Dane Sanders is the CEO of tellmeyourdreams.com, a therapeutic and performance coaching company whose proven methodology elevates the grit, mental health, and dreams of your best people. He holds an undergraduate degree in business and a graduate degree in philosophy. He’s also authored two best-selling books on the business of creativity and is the host of The Converge Podcast. On this episode of the Perfectly Mentored Podcast, Dane and Jason discuss how it’s beneficial for a business that its employees care about it as much as the owner, why it’s important to build a healthy and open culture in the workplace, and what we can do to sustain our mental health as entrepreneurs during a pandemic.Topics Covered: Who is Dane Sanders? [0:27]  How important is that when you’re doing the giving, it’s giving without expectati

Brad Lea built Lightspeed VT from a small upstart into a multi-million dollar, global tech company. As its founder and CEO, his vision led Lightspeed VT to become the world’s leading interactive training system. On this episode of the Perfectly Mentored Podcast, Brad and Jason discuss what is most important for achieving success, how “gurus” today play their role, and what makes or breaks a sale.Topics Covered: Who is Brad Lea? [00:18]  How do you balance not sugarcoating your advice and the risk of offending people? [02:46] What's your advice for those people who are scared to stick their neck out? [05:28] How important is the mindset when it comes to success and why do people tend to skip over this part? [08:43]  What's the difference between a salesperson and a closer? [30:53] What's the biggest mistake that people make when it comes to sales? [32:30] Can anyone afraid of sales become a great salesperson? What are your tips to become better at sales? [37:43]  What does your daily or morning

Keith Ferrazzi is a New York Times best-selling author and contributor to numerous business publications. He is also an entrepreneur and an executive team coach. His 20-year history of revamping C-Suite executive teams has made him an agent of transformation and among the world's greatest and most sought-after coaches. On this episode of the Perfectly Mentored Podcast, Keith and Jason discuss how people network and build relationships, what kind of leadership is needed right now, and what the future could hold for businesses in a post-pandemic world.Topics Covered: Who is Keith Ferrazzi? [00:19] What does networking look like today, especially in a world changed by COVID? [1:49]What advice do you have for people who always think first about what's in it for them when they go out to try to offer service? [05:36]What advice can smaller companies learn from some of the big companies on how you're coaching them to pivot? And then what advice could you give those C-suite executives from lessons that

On this episode of the Perfectly Mentored Podcast, Nick and Jason discuss how a digital ad agency can separate itself from the rest of the pack in today’s oversaturated market, how success can be achieved in the digital space, and many other interesting topicsTopics Covered: Who is Nick Shackleford? [00:24] Why is it so important for you to be a full-service agency? [03:34]What type of content is currently doing well and how much content should a brand be producing? [9:38]What are the biggest mistakes brands and store owners are making? [13:14] What are the important metrics for you to look at as a media buyer, and, I guess if you’re not a media buyer listening, what are the important metrics for you as a store owner to look at? [16:06]The importance of acquisition? [24:45]What are brands’ expectations towards their Ad Agency during this unprecedented time? [32:07]For store owners, what are some cool trends you see working right now? [40:49]As a media buyer, what does your day-to-day managing the ad account l

Kurt Elster is one of the most highly regarded independent consultants in his industry. He's a senior ecommerce consultant who helps Shopify merchants like Jay Leno's Garage, uncover hidden profits in their websites through his ecommerce agency Ethercycle, with 1 million downloads. Kurt is also best known for hosting the unofficial Shopify podcast.On today’s episode, Kurt talks about how to turn a Shopify store into a revenue-generating powerhouse of persuasion.Topics Covered: Who is Kurt Elster? [00:20] Why Shopify? [12:22] What is the checklist that you go through with conversion rate optimization? [15:05] What are some of those obvious problems that you come across right off the bat? [18:09] How do you figure out where you need to start testing? [20:50] What are some of the benchmark numbers? [22:37] What are some of the main things that you find to annoy shoppers on a site? [25:19] What are some of the ingredients needed in a store in order to succeed? [28:32] Why is the “Back” button a m

Tanner Larsson is the founder of Build Grow Scale, an Ecommerce optimization company that specializes in a process called the Revenue Optimization. It’s a methodology that has generated over 400M in physical product sales over the last three years. Tanner is also the author of the best-selling book, Ecommerce Evolved.In this episode of the Perfectly Mentored Podcast, Tanner and Jason jam on what it takes to run a successful e-commerce store, how to deprogram business myths, and why revenue optimization is the more important metric.Topics Covered: Who is Tanner Larsson? [00:18] What is the central piece of a good performing e-commerce store? What elements do the most successful stores have in common? [06:09] Why do store owners not see the value of being brand-centric? [11:17] What exactly is revenue optimization? [25:23] What are some tips to increase Average Order Value? [31:36] What are your thoughts on omnipresence and the importance of aspiring to build that brand and understanding that you're in

This year has seen massive changes in eCommerce. The surge of customers flocking to online markets presents massive opportunities for entrepreneurs—as well as fiercer competition than there has ever been before. Adrian Morrison has been winning big in digital marketing since the days when Netflix was still sending movies by mail. While he’s now a consummate Shopify salesman and social media marketer, he considers his wide network of students and mentees as his greatest success.On this episode of the Perfectly Mentored Podcast, Jason and Adrian discuss the finer points of online commerce, as well as its bigger picture. And whether it’s about choosing which platform to sell on, or figuring out which mentor to trust, Adrian is full of insights he’s all too happy to share.Topics Covered: Who is Adrian Morrison? [00:18] How did you become one of the elite online marketers out there? [01:25] What’s your take on the state of eCommerce right now? [13:25] How important is it now to be a “full-stack” marketer? And wh

Jason takes a moment to lay out what to expect this week with Perfectly Mentored.

Jordan Menard is the man behind the marketing of some of the biggest names you've heard of, including The Wolf of Wall Street himself – Jordan Belfort. He is also the founder of Longform Creative and the creator of the Traffic Pilot, the world's preeminent e-learning platform for digital marketing.On this episode of the Perfectly Mentored Podcast, Jordan and Jason jam on the importance of mindset on achieving success, how to become a full-stack marketer, and why people don’t want to go into social media ads.Topics Covered: Who is Jordan Menard? [00:12] Why is mindset such a crucial topic for you? [10:15] Why do people take mindset lightly when it's probably the most important part? [13:25] About the Netflix documentary, The Social Dilemma [18:51] Why is being a full-stack marketer so important to you? [27:25] What skills do they need to master to become a full-stack marketer? [31:57] What are the key elements or the pillars of what makes a great ad? And what does creating a great winning a

Podcasts are now a prevalent form of entertainment and education, but do you remember when they were still relatively obscure? There’s a special kind of wisdom we can glean from people responsible for pioneering the “normal” formats we now have access to. John Lee Dumas is the founder and host of Entrepreneurs on Fire, an award-winning podcast that seeks to reveal the journey of today's most inspiring entrepreneurs. The podcast generates over $250,000 a month in revenue and has over 1M unique listeners a month, many of whom are inspired to take control of their lives and take the entrepreneurial leap. On this episode of the Perfectly Mentored Podcast, John and Jason talk about the key behind successful entrepreneurs, important factors to consider when monetizing a podcast, and why creating a listener avatar is crucial.Topics Covered: Who is John Lee Dumas? [00:27] What are the trends or commonalities you see in people who are super-achievers? [00:57] Are you goal-driven? Do you have a daily routine? Do

TikTok has proven to be the gold mine for digital marketing with its exponentially increasing user base.Rachel Pedersen, aka "the Queen of Social Media", is a social media strategist, educator, and founder of Social Media United, a leading online university for those aspiring to become successful social media managers and strategists. Rachel is also recognized by Content Marketing Institute as one of the most influential online marketers.On this episode of the Perfectly Mentored Podcast, Rachel and Jason talk about tactical maneuvers for starting out on TikTok, content creation for growing your following, and what it takes to create an effective funnel and landing page.Topics Covered: Who is Rachel Pedersen? [00:22] What do you have to say to businesses that are saying that their customers aren't on TikTok? [01:15] What's the right hashtag strategy for TikTok and Instagram? [03:01 A lot of people look at TikTok and they think dance videos or funny skits - what's your advice for prof

Now, more than ever, businesses have been pushed to evolve; whether venturing into the digital world or pivoting and adapting to the demands of the “new normal”. Digital marketers not only offer a unique perspective on growing businesses but, also, fresh insights on personal growth.Molly Pittman is a leading digital marketing strategist, educator, and entrepreneur and is now the CEO of Smart Marketer. Now running her own business, she offers a 4-month mentorship on succeeding as a media buyer in any industry. She has also co-hosted over 200 episodes of Perpetual Traffic and has appeared on stage and across the globe, including the Traffic & Conversion Summit.On this episode of the Perfectly Mentored Podcast, Molly and Jason talk about where making intentional choices and moves can bring you, how more often than not a marketing campaign’s problem is not really an ad problem but something more fundamental, and the future of local businesses in the time of a pandemic.Topics Covered: Who is Molly Pittman? [00

Zachary Babcock is an entrepreneur and podcast host. He helps entrepreneurs create celebrity brands and explosive businesses. Zach also has an incredible and inspiring story – coming from over five years in prison to scaling a six-figure business. On this episode of the Perfectly Mentored Podcast, Zach and Jason go over the challenges of an identity shift, what it takes to get started in business, and the most impactful wisdom from guests.Topics Covered: Who is Zachary Babcock? [00:22] When you decided to bet on yourself, what was the force that brought you to entrepreneurship? [02:11] How much value do you give to what other people might say? [06:43] Despite everything that you’ve gone through, what made you confident in yourself? [09:05] Why did you get into podcasting? [13:42] How do you develop a skill to offer in the marketplace? [20:32] Why do you think most people are not ready for a “real talk”? [24:43] Which guests have impacted you the most and what was it about them? [27:34] What do you say

Marketing makeovers and automation strategies, coupled with quality client acquisition will definitely grow your business to success. While implementing mobile marketing initiatives, converting prospects into customers will come naturally.Oli Billson started his first business at the age of 15 and now owns a portfolio of four multi-million dollar businesses, one of which is international with 170 franchises. His superpower lies in strategizing and implementing conversion-led money-making sales and money-making funnels.On today’s podcast, Oli talks about how his latest venture transforms normal businesses into fast-growth businesses that experience double-digit growth year after year.Topics Covered: Who is Oli Billson? [00:19] What are some of the mistakes you see most people are doing wrong when it comes to lead generation? [05:25] What are some really good tips on how to qualify a lead? [07:11] Why do you think most people get so tripped up over those vanity metrics? [12:53] What are the elements of the &

The financial aspect of a business can easily be neglected when one only looks at face value revenue. It is important to always contextualize your numbers and make sure that you are using the appropriate metrics to look at these numbers. Adam Rundle is the founder of CleverProfits and The Perfect P&L. Both Adam and his business are passionate about partnering with business owners and coaching them to effectively understand the business from a financial perspective.On this episode of the Perfectly Mentored Podcast, Adam and Jason discuss aspects of running a business considering its numbers and financials, three important questions when analyzing profitability, and strategies on determining salaries and commissions.Topics Covered: Who is Adam Rundle? [00:18] What are the most common mistakes people make when it comes to numbers and financials? [04:02] What is the biggest mistake established businesses make when it comes to the numbers? [07:51] Is there a magic formula for profitability? How should busine

Randi Zuckerberg is an entrepreneur, investor, bestselling author, award-winning producer and founder and CEO of Zuckerberg Media. As an early employee of Facebook and creator of Facebook Live, Randi has extensive experience in using technology to build and promote businesses and the challenges it brings. She hosts a weekly tech-business show on SiriusXM called “Randi Zuckerberg Means Business” and helps kids learn about science and technology through her tv show DOT. and website Sue’s Tech Kitchen (suestechkitchen.com).On this episode of the Perfectly Mentored Podcast, Randi and Jason talk about the relationship of technology with entrepreneurship and marketing. They also discuss tips on overcoming mental blocks and using the Pick Three Mentality to increase productivity. They also touch on other topics like the growing technological divide and raising strong, empowered women in the digital age.Topics Covered: Who is Randi Zuckerberg? [00:14] What led Randi to transition from a Broadway actress to a thriving

Devin Wills is the president of A&W contracting. He's executive director of hands across America. He is the owner and CEO of Black Clover Holdings, and Empathy Lending, all this while being over 500 days sober from drugs and alcohol and just the young age of 23. He counts on his and his team's mindset to get them through life.On today’s podcast, Devin talks about how one’s struggle can be turned around to having something great.Topics Covered: Who is Devin Wills? [00:19] How are you able to stay so composed while going through things at such a young age? [7:34] What was the road to recovery like? [11:55] How did you have that type of self-awareness and growth? [15:05] How did the process start coming about of you changing that mindset? [16:38] What advice do you have for the listeners in order to figure their way out? [20:52] How is the current market different from past crashes or economic downturns? [14:13] How did you take on a leadership role at a young age? [24:32] What would your ad