Perfectly Mentored With Jason Portnoy

TikTok has proven to be the gold mine for digital marketing with its exponentially increasing user base.Rachel Pedersen, aka "the Queen of Social Media", is a social media strategist, educator, and founder of Social Media United, a leading online university for those aspiring to become successful social media managers and strategists. Rachel is also recognized by Content Marketing Institute as one of the most influential online marketers.On this episode of the Perfectly Mentored Podcast, Rachel and Jason talk about tactical maneuvers for starting out on TikTok, content creation for growing your following, and what it takes to create an effective funnel and landing page.Topics Covered: Who is Rachel Pedersen? [00:22] What do you have to say to businesses that are saying that their customers aren't on TikTok? [01:15] What's the right hashtag strategy for TikTok and Instagram? [03:01 A lot of people look at TikTok and they think dance videos or funny skits - what's your advice for prof