Perfectly Mentored With Jason Portnoy

Kurt Elster is one of the most highly regarded independent consultants in his industry. He's a senior ecommerce consultant who helps Shopify merchants like Jay Leno's Garage, uncover hidden profits in their websites through his ecommerce agency Ethercycle, with 1 million downloads. Kurt is also best known for hosting the unofficial Shopify podcast.On today’s episode, Kurt talks about how to turn a Shopify store into a revenue-generating powerhouse of persuasion.Topics Covered: Who is Kurt Elster? [00:20] Why Shopify? [12:22] What is the checklist that you go through with conversion rate optimization? [15:05] What are some of those obvious problems that you come across right off the bat? [18:09] How do you figure out where you need to start testing? [20:50] What are some of the benchmark numbers? [22:37] What are some of the main things that you find to annoy shoppers on a site? [25:19] What are some of the ingredients needed in a store in order to succeed? [28:32] Why is the “Back” button a m