Perfectly Mentored With Jason Portnoy

Tanner Larsson is the founder of Build Grow Scale, an Ecommerce optimization company that specializes in a process called the Revenue Optimization. It’s a methodology that has generated over 400M in physical product sales over the last three years. Tanner is also the author of the best-selling book, Ecommerce Evolved.In this episode of the Perfectly Mentored Podcast, Tanner and Jason jam on what it takes to run a successful e-commerce store, how to deprogram business myths, and why revenue optimization is the more important metric.Topics Covered: Who is Tanner Larsson? [00:18] What is the central piece of a good performing e-commerce store? What elements do the most successful stores have in common? [06:09] Why do store owners not see the value of being brand-centric? [11:17] What exactly is revenue optimization? [25:23] What are some tips to increase Average Order Value? [31:36] What are your thoughts on omnipresence and the importance of aspiring to build that brand and understanding that you're in