Perfectly Mentored With Jason Portnoy

We live in a world where data is abundant, but what do we do with all that information? In a rapidly changing environment, an eye for sociology and culture and a data-driven mind are essential to figuring out what works for a brand—and what doesn’t.Nik Sharma is the CEO of Sharma Brands, a strategic-initiatives firm that works with a wide range of brands to help them grow and scale revenue across digital platforms. His work with hyper-growth brands like Hint Water,­­ Pill Club, and JUDY has resulted in new strategies, milestones, and millions of dollars in additional revenue for those companies.On this episode of the Perfectly Mentored Podcast, Nik and Jason jam on the truth about immediate returns, how to develop a better understanding of society for the purpose of your business, and the choice of whether or not to go into college. Topics Covered:Who is Nik Sharma? [00:18]How did your entrepreneurial path get started? [01:16]How can someone become better at developing their understanding of culture? [02:46]C