Marketing School | Digital Marketing | Online Marketing

In episode #868, we discuss a tactic that the best marketers use. Tune in to hear what you can do to up your game. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Marketers Do This [00:40] The best marketers document. [01:04] Whatever tactic you’re using, document it so that it’s repeatable for other people on your team. [01:35] You won’t know what is working unless you document it. [02:22] Eric documents anything he has done two or three times. [02:36] Tracking in Google Drive was difficult, so Eric’s team had to come up with alternative solutions. [03:00] Create an internal workplace Wiki to track everything. [03:45] Looop is a great training option, as is Trainual. [04:15] If you are going to document, get the whole company on board. [05:03] It’s a chore, but in the lon

In episode #867, we discuss 7 email marketing hacks that you probably aren’t leveraging. Tune in to hear what tactics you shouldn’t take for granted. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Email Marketing Hacks That You Aren't Leveraging (But Should) [00:45] 1: Have a super-signature at the bottom of your email. [01:12] 2: Clean your lists. [01:40] If you keep sending emails to people who don’t open them, Gmail will push them to spam. [02:41] 3: Use Sender Score to see if you are being blacklisted. [03:04] 4: Re-send your email to those that didn’t open it (with slight tweaks). [03:48] 5: Instead of putting a bunch of links in your email, keep it simple. [04:10] 6: Don’t send HTML based emails with templates. [05:06] 7: Write nine word emails. [05:15] When you do this, i

In episode #866, we discuss the #1 thing email marketing is supposed to do. Tune in to hear what you should be getting out of your email marketing campaign. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The #1 Job Email Marketing Is Supposed To Do [00:35] Email marketing is supposed to get your reader curious enough to continue opening emails. [01:15] Neil’s friend from HubSpot believes that once someone subscribes to your email list, they will typically buy right away or within the first 30 days. [01:45] Generally, you generate more revenue by getting people to open the first few emails and pitching right off the bat. [02:31] Neil likes to drive people to his webinar right from the email. [02:50] He feels this generates more immediate revenue. [03:35] Ben Settle has an email list c

In episode #865, we discuss the one thing you have to do before you start doing SEO. Tune in to hear what your first step should be. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One Thing You Have to Do Before You Start Doing SEO [00:36] Look up your competitors in Ahrefs or SEMRush. [00:44] These tools will show you their most popular pages, the terms for which those pages rank, their positions, and total traffic value. [01:02] This information will help you determine what you should target. [01:45] Once you find one competitor, you can find others using the above listed tools. [02:10] When you are looking at information on Ahrefs, you can see the content gap. The content gap is the content that your competitors are covering that you are not. [02:36] Use the Keyword Difficulty

In episode #864, we discuss 7 hacks to boost your click-through rate. Tune in to hear these quick and easy hacks. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Quick Hacks to Boost Your Click-Through-Rate [00:32] 1: Write a better title. [00:55] Try to bring people to the point of sale. [01:05] 2: Leverage curiosity. [01:20] Try to have a juicy hook. [01:52] 3: Improve your meta description. [02:30] 4: Use adjectives. [02:40] Using words like “effortless” really draw people in. Using descriptors in your titles helps to get people interested in your article. [03:25] 5: Make sure you use a good thumbnail in YouTube. [04:00] Your thumbnail even matters on Facebook. [04:15] 6: Use rich snippets. [04:30] There is usually a plugin in Wordpress to help with something like this. [04

In episode #863, we discuss how to do internal linking. Tune in to hear how to do it the right way. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Do Internal Linking The Right Way [00:35] Neil has seen people overuse this technique: putting rich anchor text in the footer. [01:00] A lot of people put rich anchor text in the footer, but if you overdo that, you will get hit with a penalty. [01:25] Be more selective with this particular tactic. [01:45] Create content around long-tail phrases. [02:25] If you look at Zappos, they structure their site really well. [02:45] Each category page leads to further, more specific categories. [02:55] This is great, because it has a logical flow that makes it easy for Search Spider to crawl through. [03:25] Make sure your sitemap is logical

In episode #862, we discuss a great holiday marketing campaign idea. Tune in to hear how you can run a 12 Days of Christmas marketing campaign. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The 12 Days of Christmas (Marketing Edition) [01:10] When Eric was at Treehouse, they did a 12-day giveaway. [01:40] They even partnered with other companies to help sweeten the deals. [01:52] Use Viper or King Sumo Giveaways to run your giveaway campaign. [02:40] Most people use these campaigns to increase revenue, but others use it to gain loyal customers. [03:25] That’s it for today! [03:31] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feedb

In episode #861, we discuss how you can get more search traffic in 30 days. Tune in to hear what you can do to bump up your traffic. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get More Search Traffic in 30 Days (Without Paying for It) [00:35] Everyone has search traffic, but how do you get more really quickly? [01:02] Use Google Search Console and look at the pages that are getting the most traffic. [01:15] Try Keyword Tool or UberSuggest and type in the keywords that are driving people to your site. [01:25] Take the long-tail variations and include them in your copy. [02:03] Eric used this technique and has increased his traffic by 20% month over month. [02:41] Eric and his team took content that was out of date and updated it! [03:05] Use the content re-usage framework

In episode #860, we discuss 7 last-minute holiday marketing ideas. Tune in to hear 7 great ways to promote your business this holiday season. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Last Minute Holiday Marketing Ideas [00:50] 1: Leverage the 12 days of Christmas. [01:02] Each day, you can have a special offer. [01:32] 2: Have a special, one day event. [02:20] 3: Discount your most popular or profitable items, so you can an influx of traffic and sales. [03:08] 4: Have a photo-sharing contest on social media. [03:26] Make sure the contest is product-centric and also offer your product as a prize. [03:48] 5: The spinning wheel (like Wheel of Fortune). [04:07] A prize wheel is a great way to attract people. [04:24] 6: Have a gift card bonus. [04:34] As an example, for every

In episode #859, we discuss how to get Sales and Marketing departments to work together. Tune in to hear how to unify these separate teams. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Sales and Marketing to Work Together [00:38] You will often see the Marketing and Sales departments working against each other. [01:15] Figure out what would align both teams. [01:40] Neil has found that getting these two teams to work together is hard, unless you have a CRO. [02:30] Having a CRO is expensive, so if you can’t afford to hire one, having weekly meetings with both teams will be beneficial. [03:35] CRO’s are worth hundreds of thousands of dollars. [04:00] If you’re running a small business, you’re going to have to be the glue that keeps these teams working together. [04:20] U

In episode #858, we discuss why dwell time matters for SEO. Tune in to hear how you can increase your dwell time. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why Dwell Time Matters for SEO (and How to Increase It) [00:36] Dwell time is how long people spend on your page. [00:46] Google factors this in when ranking your site. [01:05] The longer a visitor stays on your site, the more engaged they are. [01:57] Look at your pages with the most search traffic and figure out the highest ranking keywords. [02:30] If you make sure that your webpage answers the questions people are searching for, it will increase your dwell time. [02:41] A friend of ours has an app called “YouTube Subscribe Bar”. [03:00] When you write a post, find a relevant video on YouTube, plug the embed code into the

In episode #857, we discuss tools that will help you kick butt next year. Tune in to hear which tools are going to help you succeed. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Tools Will Help You Kick Butt in 2019 & Beyond [00:45] Gong can be used for sales and to help coach your team. [02:00] Ahrefs Link Intersect lets you compare yourself to three of your competitors. [02:40] Loom lets you record your screen. [03:06] It will also let you draw on the screen and have a call to action at the end of your video. [03:33] EverWebinar will help you create great webinars. [04:15] Wirecast allows you to livestream and simulcast your events. [04:57] VidIQ is a great video tool that will help you get more views. [05:17] Zoom is a great conference call and webinar tool. [06:00] This to

In episode #856, we discuss how to create a marketing plan for 2019. Tune in to hear what things you should think about to help you create a plan. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Create a Marketing Plan for 2019 [00:48] Traction is a great resource to use and live by. [01;05] Use each quarter to plan for the next one. [01:55] Use Zoom to meet with your remote team. [02:10] Scale up everything that worked. [02:35] Think about how to increase lifetime value of customers. [03:45] Think about something extreme you can do. [03:53] Take something that is working and double down on it. [04:07] Think about what to eliminate. [04:31] What ideas can you use from other industries and apply it to your business? [04:56] What can you steal from competitors? [05:12] That

In episode #855, we discuss how often you should update your content. Tune in to hear how often you should be doing this. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Should You Re-Write Your Content? [00:40] Neil goes through his content once per year. [01:20] Hubspot has employees specifically for content repurposing. [01:45] Problogger is a great place to find some of the best writers to help repurpose your content. [02:40] If your traffic dips, you’ll find that if you stay on top of updating your content, you will have fewer dips. [03:09] That’s it for today! [03:14] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you at the live event in L.A.! Leave some feed

In episode #854, we discuss the one SEO tactic we use, but you probably aren’t. Tune in to hear what you should be doing to increase your traffic. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One SEO Tactic We Use That You Don't [00:45] The one tactic you’re neglecting is upgrading your content. [01:15] Take the pages that are getting you the most search traffic and improve the content. This will get you even more traffic. [02:05] After Eric upgraded some of his content, it increased his number of visitors by 4x. [02:45] People like to link to top ranking pages. [03:22] See which of the top keywords you already have and add more of the top-ranking keywords and paragraphs of text that relate to said keywords. [04:45] Use Ahrefs to check your keyword rankings. [05:17] That’s it

In episode #853, we discuss the one Twitter tool you have to use. Tune in to hear what vital tool you need to start using. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One Twitter Tool You Have to Use But Aren't [00:36] The tool you should be using is SparkToro. [00:44] It will tell you how many of your followers are bots, among other things. [01:14] SparkToro checked Trump’s account and found that 61% of his followers are bots. [01:22] The tool also gives you a klout score. [01:50] We both use Twitter as an immediate news source. [02:10] SparkToro also gives you the latest marketing news, as well. [02:40] This tool will help you identify your real followers, which is key towards increasing engagement and conversions. [03:10] That’s it for today! [03:18] Go here to see how m

In episode #852, we discuss how long it takes for marketing to start working. Tune in to hear when you should expect to see results. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Long Does It Really Take For Marketing to Kick In? [00:40] In general, no matter what type of marketing channel you’re using, it will take at least three months to a year to see results. [01:15] If you can break even in 90-120 days, you’re in good shape. [02:12] The thing that takes the longest is branding. [03:25] You want to see results months over months. [03:40] When testing, cut the things that are losing money and try something else. [04:08] The moment you stop optimizing, is when a competitor swoops in and takes your slice. [04:35] Have a sense of urgency, but be patient. [04:52] That’s it for

In episode #851, we discuss why the majority of your customers won’t come from marketing. Tune in to hear where these customers are coming from. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic:  The Majority of Your Customers Won't Come From Marketing (It Will Come From This) [00:50] Create a good product or service and you will gain customers from word of mouth. [02:01] People talk about Tesla because it’s like driving a computer. It’s sleek, new, and exciting. This gives them great word of mouth advertising. [03:10] They recently announced a new product. [03:22] That was enough marketing for them. The buzz has already begun. [03:40] Surface advertises a ton, but They don't have to spend as much on marketing because people like them. [04:45] They love to use celebrity marketing to do

In episode #850, we discuss whether link building is still relevant. Tune in to hear what you should focus on in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Focus on Link Building in 2019? [00:40] Spend time on it, but don’t let it be your primary focus. [01:15] Take an omni-channel approach to marketing. [01:35] Moz and Search Engine Land take up most of the listings. Bigger brands take up more space. [01:51] Focus on building your brand; the omni-channel approach is key to this. [02:45] You won’t succeed immediately. [02:55] Creating content and building a funnel will help you gain momentum. [03:15] It’s not a numbers game, it’s about quality. [04:00] Google doesn’t want to penalize everyone, they want to show the most relevant sites. [04:25] Try to do it rig

In episode #849, we discuss how you can keep your team up to date with marketing. Tune in to hear how you can stay on top of marketing trends. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Keep Your Team Up to Date With Marketing [00:45] Eric went to a conference where he listened to how one company tracks employee progress. [01:38] Tweet at Eric if you would want to hear more about tracking employee progress. [02:05] Once a source stops broadcasting, they are no longer a reliable source, [02:22] Neil’s company does a Lunch and Learn once per week: free food and a seminar. [02:45] Create Skype or Slack groups for FYI’s. [03:15] The key is just to encourage constant learning. [03:45] Eric’s team has a show and tell. Everyone gets 5 or 10 minutes and people vote on who is offe