Marketing School | Digital Marketing | Online Marketing

In episode #863, we discuss how to do internal linking. Tune in to hear how to do it the right way. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Do Internal Linking The Right Way [00:35] Neil has seen people overuse this technique: putting rich anchor text in the footer. [01:00] A lot of people put rich anchor text in the footer, but if you overdo that, you will get hit with a penalty. [01:25] Be more selective with this particular tactic. [01:45] Create content around long-tail phrases. [02:25] If you look at Zappos, they structure their site really well. [02:45] Each category page leads to further, more specific categories. [02:55] This is great, because it has a logical flow that makes it easy for Search Spider to crawl through. [03:25] Make sure your sitemap is logical