Marketing School | Digital Marketing | Online Marketing

In episode #848, we discuss how to put on a simple brand building event. Tune in to hear what you can do to help build your brand with a live event. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Put On A Simple Brand Building Event [00:35] Last year, we had a Q&A event in LA. [01:15] We spent $3000 and made $2500, so we only lost $500. [01:30] Start small and be ok with losing money. [01:40] It’s important to have the right audience in attendance, [02:25] Having the right people will give you a greater ROI. [03:26] If you want to speak to the people you want to reach, think about what they would pay, what they would want out of the event, etc. [03:50] Most companies generate some amount of business from networking. [04:30] If it’s not high-ticket, you will lose money. [05:

In episode #847, we discuss how Eric got his podcast banned. Tune in to hear what Eric did and how he fixed the situation. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES [00:27] Today’s Topic: How Eric Got His Podcast Banned [00:40] Initially, when making Growth Everywhere, there were only a few ways to promote a podcast. [01:14] You would see which podcasts your desired audience was listening to and then use the same keywords from those podcasts. [01:50] They started cracking down on “keyword stuffing”. [02:15] His team realized that they weren’t discoverable to new listeners, so they had to change their keywords. [02:36] They also had to reach out to the support. [03:08] If you add keywords in the description, but not the title, you will be fine. [03:18] That’s it for today! [03:21] Go here to see how m

In episode #846, we discuss the best SEO tool you haven’t tried. Tune in to hear what tool you need to use every day! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best SEO Tool That You Haven't Tried [00:34] Ahrefs is the best tool! [00:47] There are features you probably aren’t using. [00:54] The Link Intersect lets you compare three competitors’ domains to your own. [01:30] When someone links to multiple sites in the same industry, they are likely to link to your site in that same industry. [02:50] Eric and Neil are probably only using a few features themselves, but they try to make the most of Ahrefs. [03:25] Spend time using the Link Intersect and use the data you gain from that. [04:31] That’s all for today! [04:42] Go here to see how many downloads the show is getting.

In episode #845, we discuss what to do when marketing becomes too expensive. Tune in to hear what your best bets are. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do When Marketing is too Expensive? [00:36] Each year, the costs go up. [00:45] The majority of companies spend the most on Google Adwords and then Facebook ads. [01:05] Those channels produce good ROI. [01:19] However, the best ROI comes from conversion optimization. [01:46] Profitwell is a pricing services company. [02:14] Profitwell has discussed how the cost of acquiring customers continues to rise. [02:36] They have found that content marketing remains effective. [03:25] When leveraging CRO, it’s about improving the lifetime value of each customer. [03:47] Clickfunnels will help you maximize your f

In episode #844, we discuss how you can figure out who is visiting your site. Tune in to hear which tools can help you figure this out and what to do with the information. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Know Every Company That Visits Your Site [00:35] Lead Feeder looks at the IP addresses of those visiting your site, which pages they visited, and how long they stayed. [00:56] They will often provide a dashboard that shows the contacts and LinkedIn profiles of visitors to your site. [01:32] Making sure you are GDPR compliant is important, so talk to a lawyer. [01:50] If your goal is to go after the Microsoft’s of the world, reaching out to top execs is extremely difficult. [02:10] It’s much easier to approach top level execs at mid-sized companies. [03:05] Respo

In episode #843, we discuss how content marketing will change in the coming year. Tune in to hear how you can get ahead of the trends. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Content Marketing Will Change in 2019 [00:50] We are more conscious of doing omni-channel marketing. [01:40] Content is most likely old and regurgitated, which affects rankings. [02:23] Content marketing is played out. [02:45] You have to produce new, cutting edge content or it won’t rank well. [03:44] Build good will with live events. [04:01] It is so important to build actual relationships with people in order to succeed. [04:10] That’s it for today! [04:15] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefu

In episode #842, we discuss 7 growth hacks that will help you to drive more sales. Tune in to hear how you can increase your sales rates. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Growth Hacks That Will Help You Drive More Sales [00:33] 1: Full Contact. [00:45] At networking events, people still trade business cards. Full Contact takes the information off scanned business cards and helps you organize it. [00:58] It works in conjunction with Zapier. [01:22] It reduces time spent on data entry. [01:28] 2: Gong. [01:44] Gong will help you determine how a pitch went. [02:05] You can use the data to help optimize conversion rates. [02:54] 4: Schedule Once. [03:10] This will help you schedule Sales Rep calls and target the correct leads. [03:41] 5: Reducing Friction. [04:05] T

In episode #841, we discuss how SEO is going to change in 2019. Tune in to hear what is on the horizon for Internet marketing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How SEO Will Change in 2019 [00:44] The change is going to regard branding. [01:05] Over the last few years, the more links you build, the higher your rankings. [01:25] Links are still powerful, but brands rank and retain their rank long term. [02:22] If you build a brand, you are virtually indestructible. [03:05] To build a brand, you need to engage in many different marketing aspects: SEO, social, content marketing, etc. [03:25] You used to be able to build a brand through a single channel, but now you need to leverage every channel you can. [03:45] SEO alone doesn’t work as well as it used to. [04:15] Eric g

In episode #840, we discuss what you should do to build an audience. Tune in to hear how you can build a following. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Have No Audience? Do This [00:45] Try going live. [01:21] Drive traffic to a live video and try to build good will. [01:45] You can promote a live stream to your email lists or other social lists. [02:01] Social networks push live content. [02:20] If you’re going to do live content, use YouTube, Facebook, Instagram, and Periscope. [02:52] Live content boosts your engagement numbers. [03:45] Retarget the top 5-10% of people that watch your live video. [04:50] Brendon Burchard recorded a livestream of an online course. [05:15] Afterwards, that video can become a reusable asset. [05:30] You can talk about other people’s pr

In episode #839, we discuss the secret Instagram weapon no one is talking about. Tune in to hear about this new method of Instagram marketing you need to implement. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here's The Secret Instagram Weapon No One Is Talking About [00:48] Direct Heroes is a chatbot for Instagram. [01:00] It works through DM’s. [01:25] If you are a brand, you can ask people to DM you and from there, you can set up automatic responses. [02:08] On social platforms, the best way to drive conversions is to engage your followers. [03:05] Drift has written great content on conversational marketing. [03:25] 2% of Eric’s leads are from conversational marketing. [04:22] It’s important to use the chatbots to drive people to other content, an email list, or some other asp

In episode #838, we discuss ways to make your SEO 10x more effective. Tune in to hear the one thing you may not be doing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How To Make Your SEO 10x More Effective [00:48] Conversion rate optimization is the thing to do. [01:35] It’s the one thing in marketing that, while unpopular, is the most effective. [02:40] Conversion XL is a great blog for ideas and inspiration. [02:46] Conversion-Rate-Experts is another great resource. [02:57] Quicksprout is a third resource to check out. [03:08] If you are looking for a paid solution, look at Visual Website Optimizer. [04:00] Quantitative data will be helpful in determining where you lose people. [04:20] Using SurveyMonkey, you can get feedback you wouldn’t get from data. [05:35] You’re going t

In episode #837, we discuss traffic patterns. Tune in to hear why losing traffic is normal. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Goes Up Must Come Down [00:40] The stock market is having a bad week. [00:55[ The SEO market is fluctuating, as well. [01:12] Eventually, everyone’s traffic goes down. [02:05] There are always cycles in business. [02:20] Every marketing channel changes their algorithm. [03:00] Keep innovating and trying new channels. Never let your foot off the gas. [04:08] Marketing is now an omni-channel industry. There isn’t just one way to do things anymore. [04:33] That’s it for today! [04:38] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month. Hopefully, we’ll see you

In episode #836, we discuss the appropriate length for blog posts. Tune in to hear how long your posts should be. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Do You Really Need to Write 1890 Word Blog Posts to Rank on Page 1? [00:45] Brian Dean is the one who came up with this theory. [01:08] Google looks at each industry separately. [02:05] You don’t need long form content to succeed. [02:40] There a lot of things you can do to rank. [02:52] In the B2B industry, longer is better. [03:03] B2C, length isn’t as important. [03:54] Use SEMRush or Ahrefs to look at the top ten results in your industry. [04:11] See what the trend is for length. [04:32] That’s it for today! [04:40] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of

In episode #835, we discuss how the Google Search Console can help you avoid a penalty. Tune in to hear how GSC can help you. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Google Search Console Can Help You Avoid a Penalty [00:35] Most people have a drop in traffic at some point. [00:50] Large drops indicate a penalty, otherwise, it’s normal. [01:03] GSC tells you when you have errors; you will receive emails. [01:20] Don’t wait for your traffic to drop, check which the traffic status of your pages on a monthly basis. [01:45] Compare the content of top ten ranked sites with yours. [02:18] Check the Search Analytics section on GSC, make sure you click CTR, Impressions, and Clicks. [02:50] Then go to the “Pages” section. [03:00] Look for pages with a high impression count and lo

In episode #834, we discuss how often you should be logging in to Google Analytics. Tune in to hear why checking every day is never a good thing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Often Should You Login to Google Analytics? [00:55] You can get addicted to checking your stats. [01:26] It’s not helpful. Go be productive instead! [01:50] If you check everyday, there are diminishing returns. [02:35] Take the time you would have spent checking your stats and do something actionable that will generate traffic. [03:15] Instead, just sign up for GA alerts. [03:50] Make sure you are comparing your stats from today to yesterday or this week to last. [04:20] If you have a team, put a dashboard up (mount a TV) and use Cyfe. [04:50] That’s it for today! [04:54] Go here to see

In episode #833, we discuss the one SEO tool you aren’t using. Tune in to hear what you should be using and how it will help your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The One SEO Tool You Aren't Using But Should [00:35] Google Trends is the tool you aren’t using. [01:00] When brand mentions go up, so does traffic. [01:35] A trusted brand ranks higher. [01:45] Google Trends shows how your brand is ranking over time. [02:05] Google Trends is just a graph, but you can compare different businesses to your own. [03:34] In the title of your blog post, include your brand name. [03:45] Write amazing content. [04:05] People who spend a lot on video ads have higher trend ratings. [04:35] Podcasts or videos build a strong relationship with customers and strengthen your br

In episode #832, we discuss how you can expand your SEO campaign. Tune in to hear how you can target international markets. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Expand Your SEO Campaign Globally [00:46] Neil is now targeting various countries throughout the world via his website. [01:15] Neil once travelled to an event in Brazil and it convinced him to target that market. [02:08] He went after Brazil first because he bonded with the audience from the event. [02:25] The second time Nail expanded to another international market, he realized you need people native to that locality. [02:56] You can’t just hire translators, you need people on the ground. [03:30] Neil gets 100,000 visitors per month from Germany. [03:43] Brazil brings in over 230,000 visitors. [04:00] Wh

In episode #831, we discuss how you can market in a brand new industry. Tune in to hear what you can do to kick things off in a new industry. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Do You Market in a Brand New Industry? [01:00] Google is excellent for demand fulfillment. [01:15] If a lot of people are looking for a given item, it will be easier to find and thus fulfill that demand. [01:32] If it’s a new product, go to Facebook and create content in order to drive traffic and promote your business. Create demand!1 [01:57] Get people to blog or write articles about you. [02:30] Facebook ads work extremely well. [02:40] Influencers are key: maybe pay them to talk about or promote you. [03:15] Hoverboards blew up because people were instagramming about them. [03:30] If you

In episode #830, we discuss the purpose of blogging. Tune in to hear why you should keep blogging. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What's The Purpose of Blogging if it Doesn't Generate Sales? [00:40] It took 3-4 years to generate revenue on Quicksprout. [01:15] When Eric came to Singlegrain, they were getting 3000-4000 visits per month. [01:20] Now, they are getting around 170,000 visits per month. [01:24] It took 2 years to get the ball rolling. [01:45] Most clients come from word of mouth. [01:55] Blog posts won’t generate leads. [02:10] When people link to your content, that will help your domain authority among other things. [03:14] Neil's website gets good traffic, but it took him 2 years to get there. [03:45] Once you get a good amount of traffic, you will fin

In episode #829, we discuss the 7 hacks you aren’t leveraging. Tune in to hear which basic hacks you are overlooking. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Content Marketing Hacks You Aren't Leveraging (But Should) [00:57] 1: After you send an initial email blast, wait 3 days and then go to your email solution (ConvertKit) and resend the email to everyone who didn’t open the first one. Make sure to change the subject line. [01:31] 2: Split test your titles and meta-descriptions. Try using ClickFlow. [02:05] 3: Use push notifications and get people to opt-in through their browser. [02:53] 4: If you want a 16% email opt-in rate, use a spinning contest widget. Try Privy. [03:35] 5: Make sure you are putting your name in the title tag. [04:45] 6: Remember your root domain. [0