Marketing School | Digital Marketing | Online Marketing

In episode #845, we discuss what to do when marketing becomes too expensive. Tune in to hear what your best bets are. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Should You Do When Marketing is too Expensive? [00:36] Each year, the costs go up. [00:45] The majority of companies spend the most on Google Adwords and then Facebook ads. [01:05] Those channels produce good ROI. [01:19] However, the best ROI comes from conversion optimization. [01:46] Profitwell is a pricing services company. [02:14] Profitwell has discussed how the cost of acquiring customers continues to rise. [02:36] They have found that content marketing remains effective. [03:25] When leveraging CRO, it’s about improving the lifetime value of each customer. [03:47] Clickfunnels will help you maximize your f