Marketing School | Digital Marketing | Online Marketing

In Episode #109 Eric and Neil talk about whether you should or should not have a Wikipedia page. Listen as they highlight the pros and cons of having a wiki page and to find out whether having one really does fit your business profile. Time Stamped Show Notes: 00:27 – Today’s topic: The advantages and disadvantages of having a Wikipedia page 00:36 – Having a Wikipedia page adds credibility 01:05 – Neil used to have a Wikipedia page but he had it removed 01:23 – Knowledge graph pops Wikipedia to the top of search pages INSTEAD of Neil’s website 01:43 – A person or business can have a Wiki page for added credibility but not if you’re doing sales 02:53 – A Wikipedia page can help you with reputation management 03:28 – You can use it to verify your profiles 04:24 – Leonard Kim can help to make a Wikipedia page 04:41 – That’s it for today’s episode! 3 Key Points: Every platform has its own advantages and disadvantages. Wikipedia ranks so if you run a sales website, don’t use it. A Wikipedia page ad

In Episode #108 Eric and Neil reveal how you can get more YouTube views for your videos. Listen as they list their key tips and tactics for bolstering viewership on your channel. Time Stamped Show Notes: 00:27 – Today’s topic: How to get more YouTube views 00:51 – Make different playlists for different topics 01:17 – Going out of your way in videos to tell people what they’re going to learn 02:05 – Tube Buddy allows you to see what tags you’re ranking for 02:54 – Look for popular videos in your niche and reply to comments 03:57 – Be consistent in publishing 04:39 – Work on crafting your story 05:16 – Focus on crafting a story in your video 06:28 – Narrating and relating your story 06:53 – YouTube ads 07:07 – Retarget people on a service page and add more value 07:43 – Squatty Potty as an example 08:08 – Check out the interview on Squatty Potty 08:13 – That’s it for today’s episode! 3 Key Points: Give value to your viewers—that is the cornerstone of YouTube success. Let your viewers know

In Episode #107 Eric and Neil highlight how you can take advantage of untapped ad opportunities. Listen to learn about the untapped opportunities that are available to you, and discover whether or not they are compatible with your business and budget.  Time Stamped Show Notes: 00:27 – Today’s topic: How to take advantage of untapped ad opportunities 00:33 – Check Twitch and see if it suits your target demographic 01:26 – Email bloggers around your niche and ask for advertisement opportunities 02:02 – It doesn’t cost very much 02:27 – And it converts well 02:41 – Podcast advertising on Midroll 03:12 – Driving leads from podcasts 03:42 – Pinterest ads can yield good ROI 03:50 – Taboola and Outbrain 04:23 – Apple’s new app ads 04:48 – Youtube ads 05:33 – Waze ads 06:11 – That’s it for today’s episode! 3 Key Points: Give unconventional platforms a try for advertising. Ads don’t have to cost much $$$. Check to see if your target demographics are compatible to the ads you’re looking into.

In Episode #106 Eric and Neil talks about how you can speed up the slow growing traffic on your blog. Listen to learn their tips for boosting traffic, and why sometimes it isn’t your content that’s the problem, but the code base on your website. Time Stamped Show Notes: 00:28 – Today’s topic: How to Fix Your Slow Growing Blog Traffic 00:46 – Publish more content! 01:21 – Pay people to make content 01:36 – Check out ProBlogger 01:52 – The problem might be your internal structure and how you’re cross linking 02:18 – Link to your cornerstone content 02:31 – Use Google Search Console to look at the pages 02:55 – The depth of your content has to be longer 03:31 – You can add more value to your content 03:42 – Look at the code base too 05:00 – Neil’s friend from Goodreads added new servers 05:30 – Check out Google Page Speed or PingDom to know what makes your website slow 05:44 – Use a CDN Content Delivery Network 06:09 – Go to Twitter and search articles 06:57 – That’s it for today’s episode!

In Episode #105 Eric and Neil reveal how you can use mobile based pop-ups without getting Google angry. They’ll show you the technicalities to avoid and alternative ways you can make your site impervious to Google’s harsh penalties. Time Stamped Show Notes: 00:28 – Today’s topic: How to Use Mobile-Based Pop-Ups without Getting Penalized in Google 00:40 – In 2017, Google will start looking at mobile pop ups 01:02 – Neil’s animated interstitial on his site 02:53 – You can do a model that doesn’t own the whole page 03:19 – Google doesn’t want pop ups consuming the whole screen 04:01 – Use sticky bars instead of pop-ups 04:22 – Google “interstitial penalty, 2017” to read more 04:43 – Integrate quizzes on mobile devices 05:10 – Google is adding a news carousel for amp pages 05:28 – That’s it for today’s episode! 3 Key Points: Pop-ups occupying the whole screen are a bad user-experience, which is why Google wants them GONE. Make use of the other techniques and tools other than pop-ups. Read more ab

In Episode #104 Eric and Neil list the 7 creative hacks you can use to help you generate more sales. Listen as they drop serious knowledge bombs about the tools and hacks you can employ in a business of any size.  Time Stamped Show Notes: 00:28 – Today’s topic: 7 Creative Email Hacks That Will Help You Generate More Sales 00:39 – #1 Use countdown timers like PlusThis 01:15 – #2 Run a reverse discount 01:43 – #3 Send customize emails with images with PicSnippet 02:15 – #4 Sign filled emails 03:39 – #5 When you should send out emails 04:23 – #6 Urgency and reminders 05:07 – #7 Scrub your list and use a service like MailGun 05:51 – That’s it for today’s episode! 3 Key Points: Create a sense of urgency and offer discounts that go with it. Customize emails for your audience. Remove all the names from your list that don’t engage so your deliverability doesn’t suffer. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If

In Episode #103 Eric and Neil talks about how many links your website really needs. Listen to learn whether links need quantity or quality, and to know how you can outsmart your competitor with authority links. Time Stamped Show Notes: 00:28 – Today’s topic: How Many Links Does Your Website Need? 00:38 – Look at your big competitors 00:50 – Use Ahrefs to see how much traffic or how many links they have 01:16 – Look at the quality of links 01:40 – Outperform your competitors by having authority links 01:49 – Get high authority links by producing awesome content emailing journalists, editors, and writers 02:27 – Use Brian Dean’s Skyscraper Technique 02:38 – Use Buzzsumo and find people who link similar articles 02:59 – Use Ahrefs for breakdown of domain authority 03:08 – Moz’s study on links 04:20 – Eric Enge’s post that links don’t matter in 2016 05:09 – Don’t focus on competitive key terms 05:25 – Go to Quora and use questions to get idea for content 05:48 – That’s it for today’s episode!

In Episode #102 Eric and Neil talk about whether or not you should do guest posting on other websites and blogs or just post on your own. Listen to learn the pros and cons for both options and why blogging now is much harder than it was before. Time Stamped Show Notes: 00:28 – Today’s topic: Should you do guest posting or blog on your own property? 00:50 – If Eric is to pick one, he’ll pick writing on his own website 00:55 – Build on your own 01:09 – All great content should be your investment in your property 01:37 – Neil picks guest blogging 02:33 – The market changes 02:47 – Sites that get the highest quality of content tend to get most traffic 03:04 – Neil changed his blogging patterns on his website 03:24 – Blog thorough, in-depth content 04:44 – Guest blogging let’s you have quicker traction 05:16 – Choosing depends on where you sit 05:56 – Neil is cutting his guest posting in America 06:20 – Guest posting helps build your brand 06:36 – Shifting strategies 07:04 – Blogging is not as eff

In Episode #101 Eric and Neil talk about what components make a quality infographic. Listen to learn about how you can make your own infographic and how you can ensure that it delivers your post’s message. Time Stamped Show Notes: 00:28 – Today’s topic: What makes a quality infographic 00:36 – Kissmetrics’ portfolio of infographics 00:50 – It’s not just the imagery 01:14 – Number 1: Have the right statistics 01:18 – Number 2: Make sure your topic is really good 02:02 – If you can show complex data sets, you’ll do well 02:10 – Number 3: Keep the infographic concise 02:22 – Number 4: Make sure it story flows well 03:08 – Number 5: Have a great design 03:18 – Dribbble and Visual.ly have great infographic designers 03:42 – Number 6: Make sure your colors are NOT crazy 04:17 – Put an embed code generator at the bottom 04:22 – For WordPress, it’s Embed Code Generator 04:28 – Number 7: Write the RIGHT headline 04:41 – Check CopyBlogger for creating headlines 04:48 – Number 7: Add text

In Episode #100 Eric and Neil talk about how you can increase your rankings by having thorough, topical content. Listen to understand why “extended content” doesn’t necessarily mean it’s “thorough content” and how it’s not about the amount of content but the depth of the topic. Time Stamped Show Notes: 00:28 – Today’s topic: How to increase your rankings through topical content 00:40 – What topical content is 00:52 – Most websites will create topics and pages instead of just one page with all the topics 01:24 – Make the pages in depth 01:34 – Some sites talk about things that are not so relevant to the main topic 02:33 – Google the word ‘hub and spoke’ 03:03 – Neil’s hub page 03:49 – Neil and Eric started consolidating their pages 04:11 – Focus on one page to make things easier 04:17 – Qualaroo is a good example 04:30 – It’s not about producing the most amount of content 05:30 – Don’t extend your post just for the sake of doing it 05:47 – Brian Dean’s 1 Million SEO Results 06:20 – Don’t wo

In Episode #99 Eric and Neil share how you can design lead nurturing and lead scoring campaigns for your business. Listen to know whether you’re on the right track in nurturing and scoring your leads, when you need to set up a reengagement process, and when it’s just time to let go of a lead. Time Stamped Show Notes: 00:28 – Today’s topic: How to design lead nurturing and lead scoring campaigns 00:42 – Google about Marketing Funnel – SingleGrain and Kissmetrics 01:01 – What SingleGrain does 01:48 – When people opt in, tag them in a certain way 02:00 – Don’t ask too many questions on a page 02:10 – Break down the process into 3 pages 02:45 – Take the best leads and cross reference with tools 03:30 – Lead scoring leads 04:02 – Drip and Infusionsoft 04:24 – When your threshold is reached, mark them as a qualified lead 05:07 – Nurture and have a good marketing funnel 05:47 – If the lead isn’t engaged, they aren’t likely going to close 07:04 – Make a reengagement campaign 07:36 – Frank Kern Se

In Episode #98 Eric and Neil discuss the 5 ways you can generate leads from Snapchat. Listen to pick up lead generation value from one of the markets most popular and most used social media tools. Time Stamped Show Notes: 00:28 – Today’s topic: 5 Ways to Generate Leads from Snapchat 00:39 – Tell people to go to a specific page on your website 01:24 – Keep the url under 15 characters and use words 02:22 – Show your product or service in action 03:22 – Time based offers 04:18 – Do gamified offers 04:56 – Do shout outs to shout outs to grow your audience 06:25 – Bonus: do a giveaway 07:22 – Make sure you give time to your Snapchat tests 07:39– That’s it for today’s episode! 3 Key Points: Build relationships first rather than selling to your audience immediately. Snaps are time based so make each offer a special one. Find someone who is relevant and tap into their network, have them do shout-outs using your offers. Leave some feedback: What should we talk about next? Please let us know in

In Episode #97 Neil and Eric highlight the 8 things you need to know about Facebook ads. Whether you’re using Facebook as your main advertorial platform, or just using it to occasionally boost revenue, this is the Marketing School episode for you. Enjoy! Time Stamped Show Notes: 00:28 – Today’s topic: 8 Things You Should Know About Facebook Ads 00:37 – Facebook ads are getting a lot more powerful 01:08 – Frequency 01:51 – Video Ads 02:11 – Screenflow or any screen casting tool 02:53 – “We have people watch our video and then we retarget those people” 03:28 – Don’t increase your ad spend too quickly 04:27 – Use variations and test…then test again. 04:37 – AdEspresso will allow you to make different permutations and headlines 04:53 – Qwaya 05:22 – Do campaigns with more ads 06:03 – When you make ads, drive all traffic to one post—make it singular, don’t have too many avenues for people to pursue 07:04 – Look at your settings and device types—how well do they intermingle? It’s important to

In Episode #96 Neil and Eric list the tools you can use to build and sell your own online course! Listen to learn which tools you can employ for maximum efficiency, and why it’s perfectly OK if you don’t do well on your initial program launch. Time Stamped Show Notes: 00:28 – Today’s topic: Tools to help you build and sell your own online course 00:40 – Kajabi allows you to make a membership back-end 01:09 – WebinarJam where you can upload your videos and sell your products 01:22 – EverWebinar is under WebinarJam 02:00 – Use Drip or Infusionsoft to be able to tag people to move into a funnel 03:05 – Wistia where you can host videos 04:24 – Learndash is a WordPress plugin 04:42 – Build a membership site with OptimizePress and MemberMouse 05:12 – Twilio is an SMS tool to remind clients 06:14 – ClickFunnels allows to pitch a product and up sell 06:44 – Udemy is simply putting up a course and they’ll do the rest 07:43 – Check out Takedown Czar to help prevent piracy on your product 09:10 – That

In Episode #95 Neil and Eric discuss how to make CRO work within your business. Specifically, they’ll highlight the prerequisites you’ll need to cover. Listen to hear them highlight why CRO is NOT for all websites or businesses. Time Stamped Show Notes: 00:28 – Today’s topic: The prerequisites to make CRO work in your business 00:42 – Make sure the website has a good amount of traffic 01:12 – If you don’t have enough leads, it won’t work out 01:23 – Neil ensures they have at least 100-200 conversions per month 02:04 – Make sure you’re prioritizing correctly 02:14 – Use the Eisenhower Matrix 03:03 – Make sure the timing is right 03:07 – Set up your funnel 04:20 – Make sure somebody owns CRO in your team 05:29 – Survey your audience 05:33 – Use Survey Monkey or Qualaroo 07:00 – Make use of your website’s search 07:18 – Kissmetrics 07:35 – Crazy Egg will show you how users interact with your site 08:20 – That’s it for today’s episode! 3 Key Points: CRO doesn’t just work with any

In Episode #94 Neil and Eric highlight the 7 things EVERY marketer should configure in Google Analytics. Listen to learn about the things you already configured, the things you need to work on, and the things that are actually applicable to your business. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Things Every Marketer Should Configure in Google Analytics 00:40 – Make use of advanced segments 01:10 – Create a segment for each country you’re catering to 01:57 – Hook in AdWords with Google Analytics 02:19 – Hook in Google Search Console to Google Analytics 03:02 – Make sure you’re converting goals 03:25 - Callrail 03:46 – Scroll down to your segments and check the organic traffic 05:52 – Make sure you have the right Google Analytics reports 06:33 – That’s it for today’s episode! 3 Key Points: Google Analytics has a ton of features; make sure you’re making the most out of them. You can interlink Google applications to each other to help out in providing results. It’s important to get

In Episode #93 Neil and Eric tackle the 7 ways you can make your existing web content better. They’ll highlight the importance of upgrading content, and injecting triggers that force readers to engage with posts. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Ways to Make Existing Content Better 00:35 – Number 1: Upgrade your content Digital Marketer did a good job in explaining how they upgraded their content 01:41 – Number 2: Segment your content 01:48 – Add headings 01:53 – Ask your readers a few questions 02:50 – Number 3: Look for underperforming posts 03:43 – Number 4: Do a quick competitor analysis 03:52 – BuzzSumo and Twitter Search 04:28 – Look at the comments and see what they’re pointing out 04:54 – Number 5: Check out Bucket Brigades on Backlinko 05:12 – Instead of having huge walls of text, do it as far as one sentence 05:45 – Number 6: Use Hemingway to help you write better 06:11 – Number 7: Have a custom image through Design Pickle 06:54 – That’s it for today’

In Episode #92 Neil and Eric list the 7 ways to nail the Skyscraper Technique. Listen to learn how these techniques can be utilized to help your website content rank on Google, and discover what kind of content gets the most readers. Time Stamped Show Notes: 00:26 – Today’s topic: How to Nail the Skyscraper Technique in 7 Ways 00:35 – Skyscraper Technique was coined by Backlinko 00:43 – Look to create content 10x better than the first result 01:08 – Number 1: Add content that is more advanced 02:38 – Number 2: Have unique data 03:12 – Number 3: Make your content really simple 05:01 – Number 4: Promotion 05:10 – BuzzSumo 05:32 – EmailHunter 06:23 – Number 5: Utilize your headline 06:38 – Google “Copy Blogger Headline Formula” 07:05 – Focus on crafting a good headline 07:41 – Number 6: Make use of content upgrades 08:30 – Number 7: Use analysis and testing for long form blog posts 08:35 – Use Crazy Egg for A/B testing 08:53 – What helped increase to increase readership Blog post

In Episode #91, Neil and Eric enumerate the ways you can keep your digital marketing team motivated. Listen to understand how they cultivate motivation and use it to empower the members to keep a team intact. Time Stamped Show Notes: 00:26 – Today’s topic: How to Keep Your Digital Marketing Team Motivated 00:39 – Slack and GeekBot allow you to know what’s going on in your team 01:13 – Be communicative to your team 01:37 – Share knowledge 02:31 – Have certifications where people can learn more 03:07 – Do team activities 04:49 – Do profit sharing apart from base salary 05:21 – Give percentage of up-sell revenues 05:44 – Give each individual a budget 07:31 – Do recaps on where your team currently is 07:51 – Eric’s team member shared Adespresso 08:33 – Use 15Five for keeping polls on your people 09:14– That’s it for today’s episode!  3 Key Points: Communication is important in all teams. Build your team – do activities together. Empower your members individually so they can each cont

In Episode #90 Neil and Eric list the 7 questions you need to ask potential marketing clients. Pay close attention as these are the exact questions Neil and Eric use to develop successful marketing relationships that always deliver on project goals. Time Stamped Show Notes: 00:28 – Today’s topic: 7 Questions to Ask Potential Marketing Clients 00:52 – #1 Ask if other people are involved in decision making 01:30 – #2 Ask what the overall goals and objectives are 02:36 – #3 Ask how good their marketing strategy is 03:43 – #4 Ask how much their budget is 05:47 – #5 Ask who their competitors are 06:00 – Use Moz to show clients how they are doing against their competitors 06:41 – #6 Ask what marketing tactics worked for them and which ones did not 06:59 – Tactics that work for your competition doesn’t mean they automatically applies to your business 07:49 – The key to a successful agency is happy clients 08:27 – #7 Continue the sales process – schedule the next meeting 09:03 – Use Mixmax to send