Synopsis
Neil Patel (CrazyEgg & Kissmetrics) and Eric Siu (Growth Everywhere & Single Grain) bring you daily ACTIONABLE digital marketing lessons that they've learned through years of being in the trenches. Whether you've just started a website or you manage millions of pageviews, Neil & Eric will help you take it to the next level.
Episodes
-
7 Google Ads Hacks That'll Crush it in 2019 | Ep. #888
05/01/2019 Duration: 07minIn episode #888, we discuss Google Ad hacks. Tune in to hear how you can crush it in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Google Ads Hacks That'll Crush it in 2019 [00:45] 1: Custom-intent audiences. [01:01] Anyone searching for “red shoes” can get a red shoes ad. [01:20] The CPA is low. [01:30] 2: Create a remarketing video for all the people that didn’t check out. [01:50] Do an opposite pitch in this video. [02:10] 3: Don’t forget to connect your YouTube ads with analytics. [02:50] 4: Stop driving people back to the same landing page. [03:27] 5: Don’t forget about CPA bidding. [03:42] Once you get a few conversions, switch your bid amount. [04:15] 6: Run ads on Gmail. [04:35] 7: Don’t forget about Google Display Network Responsive Ads. [04:55] Have a respon
-
7 Marketing Lessons You Can Learn From Fortnite | Ep. #887
04/01/2019 Duration: 09minIn episode #887, we discuss the marketing lessons you can learn from Fortnite. Tune in to hear what they did to become so successful. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Marketing Lessons You Can Learn From Fortnite [00:40] Fortnite is free to play. [00:55] Freemium is a great way to entice people. [01:12] Acquire the volume first, then collect revenue. [01:30] You don’t have to be perfect right off the bat. [01:40] Adapt and add new things later. [02:08] Fortnite has taken elements from other games. [02:41] They use channel-based marketing. [03:55] Don’t forget to engage with your community. [04:25] Especially talk to the most popular people in your community. [04:49] There’s no such thing as bad press. [05:05] Neil has gotten bad press before, but it didn’t matter
-
What You Can Learn From the Chinese About Business | Ep. #886
03/01/2019 Duration: 10minIn episode #886, we discuss what you can learn from the Chinese. Tune in to hear why “copying” isn’t a bad thing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Can Learn From the Chinese About Business [00:35] Eric has been reading a book AI Superpowers. [00:54] As China was becoming a big world power, they had a lot of catching up to do when it came to the internet/technology. [01:15] So, there was a lot of copying. [01:28] Look at what other people are doing and out-execute them. [02:05] Copying caught them up, but now they are the innovators. [02:20] The Chinese don’t just work five days, 9-5. [02:35] If you love what you’re doing, you won’t get burned out. [02:50] You don’t need a life. [03:10] The Chinese work 9am-9pm, 6 days per week. [03:33] Eric and Neil work
-
How Sending Fewer Emails Will Generate You More Traffic | Ep. #885
02/01/2019 Duration: 06minIn episode #885, we discuss how sending fewer emails will actually generate more traffic. Tune in to hear why you should send fewer emails. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Sending Fewer Emails Will Generate You More Traffic [00:40] Gmail and other providers all have filtering systems in place. [01:30] Stop emailing people who do not open your emails on a regular basis. [01:45] Mailchimp will help you figure out which people to cut from your list. [02:25] Convertkit has tools that will help you with this, as well. [02:54] Look at your email list and make sure you’re not sending emails to a general account and prune any of those addresses from your list. [03:45] Email isn’t dead yet, so it’s important to look at this! [03:49] That’s it for today! [03:53] Go here to
-
How to Start Off Strong in The New Year | Ep. #884
01/01/2019 Duration: 08minIn episode #844, we discuss how to start the year off strong. Tune in to hear what you can do to have a solid 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Start Off Strong in The New Year [01:03] Eric likes to look over his year and see what worked and what didn’t. [02:15] Neil wants you to have three weekly marketing meetings (Monday, Wednesday, and Friday). [02:25] Your team can keep reflecting on the past week and what they could improve. [03:00] Team members should submit ideas and then implement them each week. [04:20] Block off time for different tasks. [05:50] Take different elements of our ideas that resonate with you and put them into play. [05:57] That’s it for today! [06:01] Go here to see how many downloads the show is getting. Also rate and review to hel
-
You Have to Do This in 2019 if You Want to Dominate Google | Ep. #883
31/12/2018 Duration: 07minIn episode #883, we discuss the one thing you have to do to dominate in the Google rankings. Tune in to hear how you can succeed. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You Have to Do This in 2019 if You Want to Dominate Google [00:34] Branding is so important. [01:02] If you have a strong brand, Google will rank you higher. [01:10] Check your ranking with Google Trends. [03:13] The only way to build a brand is to be omnipresent. [03:33] You have to market in all aspects, but you have to stick with it for years to be successful. [04:25] Coca-Cola took years before they were the hit brand they are today. [04:50] Be methodical and see what resonates with your audience. [05:06] That’s all for today! [05:10] Go here to see how many downloads the show is getting. Also rate and
-
If You Ignore This SEO Strategy You've Already Lost | Ep. #882
30/12/2018 Duration: 09minIn episode #882, we discuss which SEO strategy you shouldn’t ignore. Tune in to hear how you can beat everyone to the punch with this newer form of SEO. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: If You Ignore This SEO Strategy You've Already Lost [00:35] The big trend right now is YouTube SEO. [01:06] The one thing that isn’t competitive right now is YouTube SEO. [01:45] On YouTube there isn’t a long waiting period to achieve results. [03:00] Put your ads on a different channel, so it doesn’t affect your watch time. [03:25] Optimize your video by putting keywords in the description and title. [03:40] Include a transcript via an SRT file. [03:51] Rev is helpful for this task. [04:48] Tube Sift is helpful for searching keywords. [05:15] Consider your thumbnail image and make su
-
What No One Tells You About Content Marketing | Ep. #881
29/12/2018 Duration: 07minIn episode #881, we discuss what no one tells you about content marketing. Tune in to hear what you need to know about keeping traffic up on your posts. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What No One Tells You About Content Marketing [00:35] The key isn’t just writing new content and promoting it. [00:55] You have to update your old content. [01:07] Kill off your irrelevant content. [02:05] Have a methodical process for updating and repurposing your content. [02:30] Eric’s team kept adding paragraphs to old content that was doing well and each time they added new copy, visits jumped up significantly. [03:37] You should be evaluating your content once per year, but ideally once every few months. [04:09] That’s it for today! [04:13] Go here to see how many downloads the s
-
How to Sell Anything on Facebook and Instagram | Ep. #880
28/12/2018 Duration: 08minIn episode #880, we discuss how you can sell anything on Facebook and Instagram. Tune in to hear our methods for selling on social sites. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Sell Anything on Facebook and Instagram [00:35] Eric has been doing ads for consulting and software on Facebook and Instagram. [01:05] On Instagram story ads, people are encouraged to swipe up for more info. [01:12] They are then led to a landing page, where they can opt-in to emails. [01:17] After that, they get to see the training video. [01:15] Once they have done that, they can fill out an application and then they schedule a phone call through Schedule Once. [01:55] Build a connection with people before you pitch them. [02:20] Send people to pre-sales pages. [02:40] Don’t be shady. [02:5
-
The Truth About Content Marketing and Success | Ep. #879
27/12/2018 Duration: 06minIn episode #879, we discuss the truth about content marketing success. Tune in to hear how you can be successful in the long term. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Truth About Content Marketing and Success [00:33] Everyone is trying to come up with viral content, but viral content won’t perform well in the long run. [00:55] It’s better to create evergreen content. [01:15] A guy on Shark Tank went viral and couldn’t meet demands, because they didn’t have enough product. [01:45] He bought more inventory, but then couldn’t sell all of it, because the moment had passed. [02:12] Once you get one channel working, start building out to become omnipresent. [03:04] Everytime we have tried creating viral content, it never works. [03:40] You have to spend more time and effort
-
Here's What I Did When My Google Traffic Tanked | Ep. #878
26/12/2018 Duration: 07minIn episode #878, we discuss what we did when our Google traffic tanked. Tune in to hear how we kept our businesses up and running. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Here's What I Did When My Google Traffic Tanked. [00:38] Google is always going to win, no matter how hard you try. [01:00] We don’t rely on one channel and neither should you. [01:10] When generating leads, Eric will send out more email blasts, videos, paid ads, etc. [01:55] It’s important to diversify. [02:15] Neil’s team lost a lot of traffic, because they hid a lot of content behind an iframe. Their traffic dipped 25%. This was before Google could read iframes. [03:12] When you are omnipresent, you are just running good defense. [04:00] Don’t just look at the days your traffic dipped, go back 30 days to
-
Our Marketing Predictions for 2019 | Ep. #877
25/12/2018 Duration: 08minIn episode #877, we make our marketing predictions for 2019. Tune in to hear what’s to come! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Our Marketing Predictions for 2019 [00:45] Everything is moving to live video. [01:00] If you create YouTube or Facebook videos, you will get more social engagement. [01:36] Really sophisticated AI is a long way off, but it’s getting better each year. [02:20] Machine learning and AI will one day make SEO a lot easier. [02:55] SEO will evolve in 2019. [03:15] Repurpose old content in an attempt to remain omnipresent. [04:30] Marketing is becoming a lot more expensive. [04:45] Free products and services are going to be big this coming year. [05:33] Google Profitwell’s Product Led Growth study. [05:55] That’s all for today! [05:58] Go here to
-
How to Craft an Irresistible Headline | Ep. #876
24/12/2018 Duration: 08minIn episode #876, we discuss how you can craft an irresistible headline. Tune in to hear our tricks for great headlines. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Craft an Irresistible Headline [01:05] 8 out of 10 people will read your headline, 2 out of 10 will read the rest of the copy. [01:40] Don’t bait people, instead survey people using Survey Monkey. [02:25] David Ogilvy, the father of advertising, said 80 cents of the dollar is spent on the headline. [03:00] Have a hook. [03:12] Swiped has some of the best copywriters in the world, so draw inspiration from them. [04:18] Run an A/B Split Test using variations of the title. [05:22] Keep your hook the same, but change a small element of it to target different people. [05:28] That’s it for today! [05:33] Go here to
-
7 Landing Page Hacks to Test in 2019 | Ep. #875
23/12/2018 Duration: 07minIn episode #875, we discuss 7 landing page hacks. Tune in to see which ones you should test in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Landing Page Hacks to Test in 2019 [00:35] 1: Using a tool like Landbot to make a conversational landing page. [00:51] If you want an example of this, go to the Marketing School site. [01:15] 2: Have them schedule a call right after you collect the lead (using Schedule Once). [01:40] 3: Write concise copy. [01:54] Swiped has good examples of this. [02:10] 4: Do the opposite of what everyone else is doing. [02:30] Right now, people are using Google Sign-in. Try doing something else that helps assuage people’s privacy concerns. [03:21] 5: Post a video on your landing page. [03:44] 6: Create a longer landing page. [04:15] 7: Incentiviz
-
Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink | Ep. #874
22/12/2018 Duration: 08minIn episode #874, we discuss key marketing lessons we learned from the Red Bull vs. Monster Energy beverage war. Tune in to hear what lessons can be derived from this story. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Key Marketing Lessons Learned From Red Bull Vs. Monster Energy Drink [00:55] Red Bull isn’t just a drink, but a brand. [01:03] A few years ago, they had a man ride a balloon near the Earth’s atmosphere and jump. [01:26] Red Bull got $100 Million in earned media from this stunt and their stock price jumped 7%. [01:40] Red Bull focuses on a simple product and extreme marketing. [02:00] Red Bull is all about building a community. [02:45] They love putting their logo on cars, teams, etc. [03:15] Monster is smaller. They came from Hanson Juices. [03:45] They rebranded fr
-
A Simple Little Hack to Generate More Visitors (Without Spending on Ads) | Ep. #873
21/12/2018 Duration: 07minIn episode #873, we discuss a simple hack to generate more visitors. Tune in to hear how you can increase your traffic and social media presence without spending money. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Simple Little Hack to Generate More Visitors (Without Spending on Ads) [00:40] Get your employees and team members to promote your products and content on social media. [02:04] You are earning views without having to pay for them. [02:25] Trade social media favors. [03:12] Eric’s team upvoted or liked his LinkedIn content and it helped promote his post. [04:30] This tactic has helped put people on the map. [05:01] That’s all for today! [05:05] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per
-
Our Master Marketing Plan for the New Year (Part 2) | Ep. #872
20/12/2018 Duration: 07minIn episode #872, we discuss Eric’s marketing plan for the new year. Tune in to hear Eric’s tactics for success in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Our Master Marketing Plan for the New Year (Part 2) [01:01] Eric’s traffic is currently around 200,000/month. [01:05] Just a couple of years ago, they were only at 4000/month. [01:25] What has been working is constantly upgrading and repurposing content. [01:45] It’s important to be omnipresent, so his team will be doing live videos soon. [02:08] They’re going to test sponsoring live events, as well. [02:25] Eric is sponsoring the Growth Marketing Conference. [03:00] Eric will not be giving software away. He’s targeting mid-market to enterprise businesses. [03:30] Eric’s team doesn’t make YouTube videos yet, but they
-
Our Master Marketing Plan for the New Year (Part 1) | Ep. #871
19/12/2018 Duration: 06minIn episode #871, we discuss Neil’s master marketing plan for the new year. Tune in to hear what Neil plans to do in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Our Master Marketing Plan for the New Year (Part 1) [00:35] On this episode, we’re going to discuss Neil’s master marketing plan. [01:01] Marketing is heavily saturated. [01:22] Neil intends to blog more, podcast, and make YouTube and live videos. [01:45] He intends to release more free software. [01:57] If he can gobble up market share, he can figure out how to monetize those users. [02:20] The main part of his plan is as follows: release SEMRush features, BuzzSumo features, and a Moz-like SEO Analyzer for free. [02:35] He predicts he will reach 3 Million visits per month if he does this. [02:55] Neil has already s
-
7 Facebook Ads Tips For 2019 & Beyond | Ep. #870
18/12/2018 Duration: 09minIn episode #870, we count out 7 Facebook Ad tips. Tune in to hear some lucrative Facebook tactics. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Facebook Ads Tips For 2019 & Beyond [00:38] 1: Eric’s team starting running Facebook and Instagram Story ads. Original cost per acquisitions was $8-9, but now it’s at $4-5. [01:00] You can make quick videos, because they don’t need to be well-produced. [01:30] 2: Make your own content, do not use a professional photographer. [02:11] Self-produced content converts better. [02:33] 3: Use Many Chat or any chat program. [02:55] Try to get people to converse on Facebook Messenger. [03:44] 4: When you collect a Facebook lead, send them to a Schedule Once page. [04:05] This is a great way to schedule calls with leads. [04:22] 5: Direct Heroes
-
How Books Can Make You More Money (Even if You Don't Read Them) | Ep. #869
17/12/2018 Duration: 07minIn episode #869, we discuss how books can make you more money. Tune in to hear how a book can increase your sales numbers. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Books Can Make You More Money (Even if You Don't Read Them) [00:40] Frank Kern was able to make money from books by giving one away. [00:52] Book funnels work. [01:10] Even though the buyers only pay for shipping, your costs will still be low. [01:20] However, you won’t make much back. [01:34] You recoup costs by getting the buyers to buy from you again. [01:45] Keep upselling once you hook them. [02:00] Use the book to liquidate your advertising costs. [02:35] Russell Brunson has a great book funnel. [03:16] Test your back-end offers before offering a book funnel. [03:55] Scribe is a company that helps peopl