Marketing School | Digital Marketing | Online Marketing

In episode #876, we discuss how you can craft an irresistible headline. Tune in to hear our tricks for great headlines. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Craft an Irresistible Headline [01:05] 8 out of 10 people will read your headline, 2 out of 10 will read the rest of the copy. [01:40] Don’t bait people, instead survey people using Survey Monkey. [02:25] David Ogilvy, the father of advertising, said 80 cents of the dollar is spent on the headline. [03:00] Have a hook. [03:12] Swiped has some of the best copywriters in the world, so draw inspiration from them. [04:18] Run an A/B Split Test using variations of the title. [05:22] Keep your hook the same, but change a small element of it to target different people. [05:28] That’s it for today! [05:33] Go here to