Marketing School | Digital Marketing | Online Marketing

In episode #879, we discuss the truth about content marketing success. Tune in to hear how you can be successful in the long term. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Truth About Content Marketing and Success [00:33] Everyone is trying to come up with viral content, but viral content won’t perform well in the long run. [00:55] It’s better to create evergreen content. [01:15] A guy on Shark Tank went viral and couldn’t meet demands, because they didn’t have enough product. [01:45] He bought more inventory, but then couldn’t sell all of it, because the moment had passed. [02:12] Once you get one channel working, start building out to become omnipresent. [03:04] Everytime we have tried creating viral content, it never works. [03:40] You have to spend more time and effort