Marketing School | Digital Marketing | Online Marketing

In episode #908, we discuss why hard work isn’t the sole factor in success. Tune in to hear what success is actually made of. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Hard Work Isn't The Key to Success [01:02] Just because you put in hours, doesn’t mean you will be successful. [01:45] The key is working more efficiently, not more. [01:54] Neil doesn’t schedule meetings on Fridays. [02:35] Always make time for yourself. [02:42] If you’re creative, you can be successful. [03:00] In order to scale, it’s important to have processes. [03:15] Hire people who are smarter than you. [04:26] When hiring, ask yourself if you would work for this person and if you admire them. [05:15] If a person’s references don’t check out, it’s a big red flag. [06:04] That’s it for today! [06:10] G

In episode #907, we discuss how you can make your content go the distance. Tune in to hear what techniques you should be leveraging to get the most bang for your buck. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Make Your Content Go As Far As It Can [00:38] We are going to be talking about an omni-channel approach a lot more this year. [01:30] To get the most out of your content, repurpose it and spread it across several different mediums. [02:00] You will generate more traffic and leads by repurposing content. [02:15] Check out the Content Re-usage Framework. [04:18] Eric reached out to Ahrefs to promote the podcast. [04:30] The cross-promotion was beneficial to both parties. [05:03] That’s it for today! [05:10] Go here to see how many downloads the show is getting. Als

In episode #906, we discuss how being dumb can make you more money. Tune in to see what we actually mean by this! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Being Dumb Will Make You More Money [00:50] You don’t have to be good at everything to do well. [01:08] Eric can’t code and he’s not detail oriented. [01:25] He is aware of what his talents are and where he could improve. [01:45] Neil is good at HTML and PHP, but “sucks” at management. [02:45] Neil’s mom told him he had no common sense. [03:35] There is so much information out there, so it’s important to audit yourself and make sure you have just enough, but not too much on your plate. [04:10] Make sure you hire the right people who will excel at things the you do not. [05:15] Be really good at what you enjoy and find peopl

In episode #905, we discuss how digital marketing will change in 2019. Tune in to hear what changes are on the horizon. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Digital Marketing Will Change in 2019. [01:10] Marketing is shifting in ways that many people don’t appreciate. [01:25] When we started, not a lot of people were doing content marketing, but now there is too much content. [02:10] Google ranks content based on quality and newness. [03:00] Neil has been doing a lot of live videos lately. [03:35] One piece can become ten thanks to content repurposing. [04:45] Leverage an omni-channel approach. [05:00] Leverage the personal approach, as well. [05:48] In 2020, voice search will be 50% of all searches. [06:30] Machine learning is also on the rise. [07:00] That’s it fo

In episode #904, we discuss whether marketing is actually an engineering problem. Tune in to hear our verdict. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is Marketing Really Just Marketing? [00:40] There is someone from Pinterest who talks about how everything is just an engineering problem. [00:50] Isn’t marketing just another engineering problem? [01:14] Who would be better at marketing: a person or a machine? [01:35] Marketers are also the people that come up with ways to automate marketing. [02:10] If you look at Google, it was created by Engineers. [02:25] Engineers are the ones solving a lot of problems. [02:35] People that are running marketing nowadays are “growth hackers”. [03:00] Dropbox grew through a referral program. [03:30] Eric and Neil need Engineers to help th

In episode #903, we discuss how to recover from an algorithm update. Tune in to hear how you can prevent your traffic from going on a permanent decline. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: I Got Hit by a Google Algorithm Update and I Can't Recover [00:54] If your traffic isn’t going back up, you need to diversify. [01:08] Try different forms of SEO (YouTube). [01:20] An omni channel approach is so important. [01:47] It’s helpful to be paranoid as a business owner. [02:01] Once you get one channel working, move on to the next best channel. [02:35] Once you have diversified, you can afford to take more risks in the future. [02:51] You used to be able to achieve success through one channel, but times have changed. [03:31] The average millionaire has 7 revenue streams. [04:

In episode #902, we discuss how to meet millionaires. Tune in for tips on how to ingratiate yourself with the wealthy. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Meet Millionaires [00:41] Millionaires go to events that have a cost associated with them. [00:54] A lot of millionaires go to Summit. [01:15] TED attracts a lot of wealthy people. [01:53] Eric likes to plan out what events he is going to attend each year. [02:10] He is going to an EO University event in Portugal. [02:23] If you just try to meet them just for the sake of meeting wealthy people, you will be unsuccessful. [02:45] You will attract people with money if you offer solutions they may not have thought of. [03:13] Don’t charge for advice or services, just offer your help. [03:33] Neil met a wealthy guy

In episode #901, we discuss how to control Page 1 of Google’s search results. Tune in to hear how you can dominate. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Control Page 1 of Google (Not Just Rank #1) [00:38] Why not rank #1 and #2? [00:52] Neil’s stamp occupies both Quicksprout and Neilpatel.com, so he has twice the authority in the rankings. [01:10] Ranking 0 means you can occupy the answer box. [01:32] A lot of this comes down to title tags. Google looks at who is generating clicks. [02:00] Use Clickflow to check your pages and run A/B tests. [02:15] Don’t duplicate your content. It can be similar, but not the same. [02:33] This will also help when cross-linking. [02:52] 8 out 10 will read your headline, only 2 out of 10 will click through and read the rest. [03:05

In episode #900, we discuss how to do SEO without building links. Tune in to hear what other types of SEO you can do. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How You Can Do SEO Without Build Links [00:40] If you have a good product, you don’t have to fight for links, content, or attention. [00:56] Ubersuggest is popular in and of itself. Link building wasn’t necessary. [02:06] Use Ahrefs or SEMRush to see how your site and keywords are ranking. [03:00] Leverage social sites to get more press. [03:15] Reddit has subreddits for everything and is a great resource. [04:18] Our sites already have domain authority, so our tactics will be different. [05:00] Eric’s team is planning to create more products and sites that are practical. [05:56] There are paid tools that have more feat

In episode #899, we discuss how to self-motivate. Tune in to hear how you can stay motivated each and every day. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Self-Motivate [00:55] If you’re truly passionate about your product, it will keep you motivated. [01:13] Do what you love, so it never seems like work. [02:05] With each new project/domain, Eric learned something new. [02:46] As long as you’re improving over time, you will eventually reach your goal. [03:25] When Neil worked on projects he hated, he wasn’t motivated. [03:44] Enjoy what you’re doing, because money isn’t enough of a motivator for most people. [04:00] If you need more money, cut back on things in your personal life. [04:15] Read the book, Scaling Up. [05:10] Figure out what is important to you and fram

In episode #898, we discuss a day of the life of a new SEO. Tune in to hear what we did when starting out. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Day in Life of a Newbie SEO [01:05] Eric made Light Show Videos and thought the site was going to be a hit. [01:30] He thought people would want to see laser light shows from music festivals. [01:48] He did keyword research and found high volume keywords. [01:58] Then he created content by finding YouTube videos of light shows and writing about them. [02:32] He then started reaching out to similar sites and got a few cross-links. [02:50] He ranked #1 for keyword “light shows”, but he found that he wasn’t making money. [03:20] Neil created a job board, but he wasn’t getting any traffic. [04:08] He also did outreach and tried to mak

In episode #897, we discuss raising money through Angel Investors. Tune in to hear how you can get your business initial funding. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find an Angel Investor [00:34] Go to AngelList. [00:45] This is the easiest way to get started. [00:52] Eric just raised his original money through friends and family. [01:10] Eric only asked other entrepreneurs, so it wasn’t as awkward. [01:17] Y Combinator Safe Note is a simple agreement for future equity. [01:34] It took him 2 weeks to raise $100,000. [01:51] Find relevant investors (those who understand your field). [02:18] You have to be ok with getting a “no”. [02:40] Look up how other major businesses raised money. [03:30] When raising money through Angel Investors, make sure your pitch is so

In episode #896, we discuss Facebook ad hacks. Tune in to hear the 7 hacks that will help you crush 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Facebook Ad Hacks That'll Crush it in 2019 [00:33] 1: Run Messenger ads, as they are inexpensive. [01:07] 2: Turn off Instagram ads when running Facebook ads. [01:22] You will get the lowest ROI on Instagram. [01:35] 3: The story ads are performing well, so try one before they become too popular. [01:48] 4: Make remarketing videos. [02:00] 5: Facebook has an A/B testing option that you should try. [02:18] 6: Click on your competitors “Info & Ads” link that will help you compare stats. [03:31] 7: Don’t just duplicate your ads. [03:50] Share one page post and stop splitting social stats. [04:20] That’s it for today! [04:26] Go h

In episode #895, we discuss useful YouTube ad hacks. Tune in to hear which hacks will help you crush 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 YouTube Ad Hacks That'll Crush it in 2019 [00:35] 1: Make an offer with a countdown. [01:00] 2: Use YouTube to drive people to another video, instead of your site. [01:30] This is a less expensive CPA. [01:43] 3: Use a tool like TootBuddy, which allows you to find your tag rankings and other useful stats. [02:11] 4: Drive ads to your videos for higher engagement. [02:41] 5: Use videos for retargeting. [02:52] Cram your message in as quickly as possible. [03:18] 6: Drive ads to a sort of “choose your own adventure”. [03:40] The options allow the customer to customise their experience. [03:53] 7: Custom Intent Audiences are grea

In episode #894, we discuss the best conversion hack. Tune in to hear how you can turn visitors into leads. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Number 1 Hack to Converting Visitors into Leads [00:38] The company Groove had a business called, “Crew”. Crew had a quiz called, “How Much to Make an App?” [01:00] Quizzes tend to increase conversions. [01:20] The Ask Method is about the method of uses questions and quizzes to increase sales. [02:15] Try Lead Quizzes and Outgrow to create quizzes. [02:32] Make sure your questions provide value to your visitors. [02:52] When it comes to leads, there are various ways to follow up. [03:05] Eric uses email to follow up. [03:32] Neil likes to schedule phone calls with leads. [03:48] That’s all for today! [03:51] Go here to see

In episode #893, we discuss the secret to Facebook marketing. Tune in to hear the secret to Facebook’s algorithm. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Secret to Facebook's Organic Algorithm [00:38] Everyone thinks it’s about getting likes and shares. [00:56] There is no way to guarantee that everyone will see status updates. [01:15] Focus on getting the highest number of comments on your posts. Facebook values comments. [01:50] The key is asking the right question. [02:50] The whole purpose of social networks is to be social. [03:20] Be creative. [03:40] Don’t forget to engage with people yourself. [04:10] That’s it for today! [04:16] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million downloads per month.

In episode #892, we discuss the marketing strategy you need to try. See what you can change up in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: You Have to Try This Marketing Strategy in 2019 [00:40] The Blue Ocean Strategy assumes that a red ocean means blood in the water (a lot of competition), whereas a blue ocean means less competition. [01:30] Hubspot got into the CRM space a few years ago. [01:56] They coined the term “inbound marketing”. [02:42] The web is changing. [03:10] Infrastructure and engineering are easy now, because of AWS and being less costly. [03:15] Freemium is a way to separate yourself from the crowd. [04:22] Start in the blue ocean before diving into the red. [04:55] Content marketing is hard to get into, because so many people are doing it. [05:15]

We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here!  In episode #891, we discuss content marketing hacks. Tune in to hear hacks that will help you crush it in 2019. TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Content Marketing Hacks That'll Crush it in 2019 [00:36] 1: The Skyscraper Technique. [00:49] Producing posts or videos better than the top ranked results. Google the method. [01:19] 2: Take your most popular content and update it. [01:41] Improving content will keep your rankings up. [02:00] 3: Stand out from everyone else. Find ways to be different. [02:44] 4: Don’t solely focus on text-based content. [03:12] 5: Have an omnichannel approach. [03:28] Google the Content Reusage Framework to give you some guidance on this. [03:55] 6: Use Clickflow to A/B test your headlines. [04:08] 7: Do keyword research with Ubersuggest

In episode #890, we discuss social media hacks. Tune in to hear which hacks will help you crush 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Social Media Hacks That'll Crush it in 2019 [00:33] 1: Have an omnichannel approach. [01:18] 2: Use the “Info & Ads” button on Facebook, this will help you see the ads a given person is running. [01:35] 3: Do live streams. [01:57] 4: Encourage comments and respond to them. [02:30] 5: Collaborate with others who have similar audiences. [03:45] 6: Remarket everyone who didn’t check out on various social sites. [04:05] 7: When running ads on YouTube, make sure you split your ads between different channels, so it won’t affect your watch time in the long term. [04:19] That’s it for today! [04:22] Go here to see how many downloads the sho

In episode #889, we discuss 7 SEO hacks. Tune in to hear how you can crush it in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 SEO Hacks That'll Crush it in 2019 [00:35] 1: Have a sidebar within your blog and link to your cornerstone content. [00:55] 2: Don’t forget about footer links. [01:05] 3: Take the terms for which you rank and use a keyword research tool. Find the long-tail phrases and put them into the page that is ranking. [01:50] 4: Amazon Polly will help you increase dwell time on your site. [02:15] 5: Build a brand. [02:30] Make sure people return to your site to build a strong brand. [02:58] 6: Our mutual friend has a Wordpress Plug-in called YouTube Subscribe. Use this to embed other people’s videos, but have the subscribe button link to your channel. [04:30]