Marketing School | Digital Marketing | Online Marketing

In episode #928, we discuss how you should respond to a PR crisis. Tune in to hear how you can salvage your company’s reputation. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Should Do in a PR Crisis [00:38] The Fyre Festival debacle is a great example of a PR crisis for a lot of the people involved. [01:10] Celebrities were paid to promote this event and the event basically didn’t exist. [01:26] There are two documentaries about it on Netflix and Hulu. [01:40] In the weeks leading up to the Fyre Festival, they realized they weren’t ready to throw the event. [02:15] The result was an insane situation. [02:38] Typically, it’s good to admit when you’re wrong, instead of doubling down like the Fyre Festival organizers. [03:00] Deal with a crisis by being transparent. [03:11

In episode #927, we discuss the secret to winning with social media. Tune in to hear how you can crush the social media game. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Secret to Winning With Social Media [00:40] Slowly, we’re starting to do more and more social media posts. [01:10] Social platforms want people to be on their platform for long periods of time, so they see more ads. [01:20] If you post on social media, you get rewarded for popular content. [01:40] Whatever resonates with people will get circulated more by the site. [01:50] Engagement is the secret to winning. [02:08] We haven’t done that well on Instagram, because we are not optimized for Instagram. [02:35] Some people think longer content is better, but that isn’t accurate. [02:53] If you create long-form c

In episode #926, we discuss 7 simple ways to promote your blog. Tune in to hear the easiest steps you can take to promote yourself. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Simple Ways to Promote Your Blog [00:33] 1: Use advertising! [00:41] You have many options and it’s the most viable way to promote. [00:52] 2: Comment on other blogs in your field. [01:07] Leave thoughtful comments on related blogs and make sure you leave your name and web address. [01:30] 3: Guest posts and collabs. [01:40] No matter which format you use, this will help get your name out there. [01:56] 4: Repurpose your content on Quora. [02:07] You can get thousands of views per month. [02:38] 5: Email marketing. [02:48] Email lists are great ways to promote your business. [03:07] You can also buy e

In episode #925, we discuss whether publishing is worth the hassle. Tune in to hear if publishing has helped our careers. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is It Worth Writing a Book? [00:40] Eric is writing a book called, Levelling Up. [00:47] It’s about entrepreneurship. [01:15] There are many steps to publishing, the first of which is writing a proposal and pitching your book. [01:49] Neil has a New York Times bestseller on the market. [02:05] He feels it didn’t help increase his speaking fees or business. He would not publish again. [02:50] His book was unrelated, so he feels it would have helped to write a book that was more relevant to his business. [03:22] Selling books isn’t as effective as getting new visitors to your website. [03:43] Eric thinks Neil will co

In episode #924, we discuss how you can come up with unlimited content ideas. Tune in to hear how we do this every week. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Come Up With Unlimited Amount of Content Ideas [00:58] The Single Grain team goes to “content church” where they get together and brainstorm different ideas. [01:30] If you 25 new ideas from your team, one idea can be spun out into several kinds of content. [02:04] Use UberSuggest to check out how keywords are trending and ranking. [02:25] Every writer has their own ideas. If you give writers a topic, they won’t perform as well. [02:45] Have your writers pitch ideas. [04:25] If you have ideas for us, pitch us! We love hearing suggestions. [04:56] That’s all for today! [05:38] We hit our goal of 1 Million downl

In episode #923, we discuss a brilliant example of conference marketing. Tune in to hear who and what we are talking about. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Brilliant Example of Conference Marketing [00:35] Drift is a chatbot company. [00:55] Drift is sponsoring Saastr, but instead of getting a booth, they are offering a VIP experience for the conference. [01:30] Check out what they are offering. [02:50] Neil no longer uses Intercom, because it is too expensive. [03:10] Meanwhile, Drift is being creative and trying something new. [03:26] Just because something isn’t a good ROI, doesn’t mean you shouldn’t try it. [04:55] Burning money to be a leader is worth it if you’re a big company like Drift. [05:22] “Conversational Marketing” is similar to inbound marketing. Dri

In episode #922, we discuss our free live event! Tune in to hear why and how this free conference in downtown LA came about. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: We're Throwing a Free Marketing Conference For You [00:41] We promised we would throw a conference once we reached 1 Million downloads. [01:01] We have now reached that mark and will be throwing the event in downtown L.A. [01:20] We don’t have a venue yet. [01:30] The event will be a whole day with food and guest speakers. [01:45] We might even do a live Marketing School Q&A. [02:15] We will put out the information on our Marketing School homepage. [02:50] This could be a great networking opportunity. [03:25] If this event goes well, we will probably put on more events in the future. [04:45] Neither of us is goi

In episode #921, we discuss how you can produce 300 blog posts a month. Tune in to hear how this feat is even possible. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Produce 300 Blog Posts a Month [00:45] Eric and Neil have discussed created new, unique content. [01:10] Now, they want to discuss quantity instead. [01:26] You need a team to help you achieve 300 posts per month. [01:55] It isn’t the rule of 7 anymore, it’s probably more like the rule of 15. [02:20] You have to be omnipresent. [02:45] There’s nothing wrong with covering the basics instead of coming up with the newest content. [03:15] The omni-channel approach is the way to get yourself seen. [03:35] American Journalists are struggling right now. Find the people looking for work so they can help you create qual

In episode #920, we discuss how podcasts can make you more money. Tune in to hear how podcasts can be lucrative. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Podcasts Can Make You More Money (Even If You Don't Listen to Them) [00:40] Bundle podcasts and offer them as a deal, similar to a book funnel. [00:57] Russell Brunson did this with his podcast and it worked. [01:20] If you don’t have a podcast, contact podcast creators, license their podcast, and repurpose their episodes. [01:55] Once someone buys from you, you can always re-pitch them. [02:40] Think of starting a service that categorizes podcasts. [03:00] Russell Brunson’s podcast scheme earned him thousands of dollars. [03:40] When someone checks out, try to sell them more stuff using a service like ClickFunnel. [04:1

In episode #919, we discuss the 7 traits that make amazing content marketers. Tune in to hear what traits you need to be successful. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Traits That Make Amazing Content Marketers [00:35] 1: Consistency. [01:00] You have to be consistent to be successful. [01:10] 2: Creativity. [01:20] Think outside the box. [01:30] 3: Being data driven. [01:40] You have to make decisions based on data. [02:15] 4: Hiring non-Ivy Leaguers. [02:20] Sometimes, Ivy League alumni are too smart for their own good. [02:30] Neil had trouble understanding a Dartmouth graduate that he interviewed. [02:57] 5: Being open minded. [03:29] 6: Passion. [03:40] Do what you love and your content will fare much better. [03:51] 7: Resourcefulness. [04:01] Resourceful

In episode #918, we discuss how to find your passion. Tune in to hear how we found ours and you can too! We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Find Your Passion [00:38] As a kid, Neil thought he wanted to be a Doctor. [00:54] At first, he just wanted to make money, but that wasn’t a good way to find his passion. [01:25] What you’re naturally good at, tends to be what you are passionate about. [01:40] It makes it feel less like work, when you enjoy what you do. [02:15] When Eric was 9, he stole his mom’s credit card and signed up for MSN. [02:35] He then learned HTML and built his own site. [02:45] Once big games started coming out, he began to play them and was really good at them. [03:00] He thought he could be a professional gamer, but that wasn’t a career then.

In episode #917, we discuss 7 ways to get cheap marketing labor. Tune in to hear where you can find quality, affordable workers. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Ways to Get Cheap Marketing Labor [00:35] 1: Upwork. [00:45] This is a way to find the best freelancers out there. The best ones are usually the freelancers who have made the most money. [01:10] 2: Check forums and communities on social media sites and blogs. [01:45] 3: Craigslist is another good resource. [02:02] You can find great writers and interns through this site. [02:22] 4: Sites like Moz have lists or tools to find digital marketing providers. [02:58] 5: Check college boards. [03:26] 6: Post a job listing on your podcast or blog site. You will be surprised. [03:57] 7: WeWorkRemotely is a place to

In episode #916, we discuss the key to marketing. Tune in to hear what makes us so successful. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Key to Marketing! [00:35] The key is consistency. [01:00] We not only talk about an omni-channel approach, we use it ourselves every day. [01:25] The people who are best at marketing have a focused message. [02:01] We have never missed one day of recording Marketing School. [02:25] Though we are not the smartest or richest, we are successful because we are consistent. [02:36] We figured out what we loved, so it makes it easy to remain consistent. [03:40] When we wake up in the morning, we are happy. [04:22] The goal of life should not be to make money, but to find something you enjoy doing. [04:30] That’s all for today! [04:39] Go here

In episode #915, we discuss what you can learn from Tai Lopez and Grant Cardone. Tune in to hear what they could teach you about marketing. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Tai Lopez and Grant Cardone Can Teach You About Marketing [00:40] You will notice that guys like Tai Lopez are flashy. [00:50] They also produce a lot of content. [01:45] Guys like Tai know how to target the right people. [02:02] He also repeats core messages over and over. [02:25] Tai knows his audience. [03:02] Grant Cardone has his own studio. [03:14] It would seem he and Tai spend a lot of money on the content they create. [04:06] We do the similar things in that we repeat core messages and know our audience. [04:30] Tai Lopez is known for his social media presence. [04:40] Instead of as

In episode #914, we discuss our best Twitter traffic hacks. Tune in to hear how we drive traffic with Twitter. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Best Twitter Traffic Hack [00:54] If you can get people engaged, they will visit your site. [01:21] Eric makes lists of people he enjoys following. [01:35] When someone writes a tweet storm, he likes to jump in and get a conversation going. [02:21] When you link up to an article through a tweet, it drives traffic. [02:37] The best source of traffic is a clip of a video that directs to the full video link. [02:47] People who watch a video are more likely to convert. [02:59] That’s all for today! [03:20] Go here to see how many downloads the show is getting. Also rate and review to help us meet our goal of 1 Million download

In episode #913, we discuss how you can produce blog posts people will want to read. Tune in to hear how you can get more hits. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Only Produce Blog Posts People Want to Read [01:00] Content marketing is hit or miss. [01:15] A lot of the content we produce does not get read. [01:42] Go to BuzzSumo and it will show you your competitors most popular content. [01:50] Also try UberSuggest, which will help you track keyword trends. [02:00] Ahrefs will show you Google’s most popular search results, so you can see how your competitors rank. [02:11] Google Search Console is another great tool that helps you figure out what keywords and topics to go after. [02:48] Take all of your information that you have gathered using the above tools and

In episode #912, we discuss the number 1 marketing channel you have to leverage. Tune in to hear which channel will benefit you most. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The Number 1 Marketing Channel You Have to Leverage [00:45] Omni-channel is the number 1 marketing channel you have to leverage. [01:10] The market is so flooded, that you have to have an omni-channel approach. [01:30] The content re-usage framework explains how to take on this approach. [02:00] Have a process to follow, it will make work and life easier. [02:15] Create processes for each type of marketing. [02:45] This is the way to create more quality content at scale. [03:00] Don’t be too rigid with your process. [03:10] Eric’s team is on YouTube, LinkedIn, podcasts, blogs, and social media posts. [

In episode #911, we discuss how you can juice LinkedIn. Tune in to hear how to use this site to your advantage. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Juice LinkedIn [00:45] No one ever talks about LinkedIn. [01:06] The organic reach is extremely powerful right now. [02:00] Eric made a video, posted it on LinkedIn and tagged several relevant people. That post got a ton of views with little effort. [02:25] It’s hard to get that same amount of reach on Facebook. [02:37] LinkedIn is hungry for video content, so upload any kind of video and you will get traffic. [03:30] Get people from your company to engage with your post. [03:48] Timing doesn’t matter on LinkedIn. [04:18] If you and your team share WiFi, jump off the network to engage with your posts, that way the like

In episode #910, we discuss how and if podcasting can make good money. Tune in to hear how a podcast may be a lucrative endeavor. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Does Podcasting Make Good Money? (What We Learned From 16 Million Downloads) [01:08] Joe Rogan’s podcast gets 100 Million downloads per month. [01:21] The podcast makes $40 Million a year. [01:40] We are not interested in monetizing our podcast, as we are not going to make anywhere near that much money. [02:28] When Neil spoke at a recent conference, people inquired about the free event in LA. [02:47] More than ten people approached Neil about the LA event. [03:00] Podcasting is good for branding. [03:35] They don’t want to pollute the brand by advertising on the show. [03:47] When creating a podcast, you sh

In episode #909, we discuss how SEO is going to change in 2019. Tune in to hear what adjustments you will need to make. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How SEO Will Change in 2019 [00:46] Content marketing is going to change. [01:02] Unless you are writing something that is new, it won’t rank. [01:20] If you want to stand out, try “newsjacking”, which is jumping on a trend and using it to advance your own cause. [02:28] Voice search is increasing in popularity. [02:31] By 2020, half of all searches are going to be voice searches. [02:45] Check out Backlinko for advice on how to prep your business for voice search. [02:51] Amazon Poly will take all your long-form text and turn it into an audio file. [03:06] Amazon Poly increases dwell time on your site. [03:30] YouTu