Marketing School | Digital Marketing | Online Marketing

In episode #952, we discuss structuring marketing teams. Tune in to hear how we structure our teams and what you can learn from our methods. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Structure Your Content Marketing Team [00:52] Eric’s team manages a dozen or so types of content. [01:50] Neil’s team manages about the same amount of content. [03:25] Each person on Eric’s team has a specific role. [04:05] They are a mix of full-time and contract workers. [05:45] Eric’s content is up significantly. [05:57] It generally doesn’t make sense to have everyone on your content marketing team be full time, as there is an ebb and flow to content creation. [07:30] That’s it for today! [07:34] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles

In episode #951, we discuss 7 unconventional ways to generate more leads. Tune in to hear what you can do to increase revenue. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Unconventional Ways to Generate More Leads [00:36] 1: Have a customer data platform, like Segment. [00:50] The ability to narrow down leads based on certain data is key to your success. Segment allows you to do this. [01:40] 2: Make sure you are getting all the information you need. [01:57] Lead Quizzes makes it easier to capture leads. [02:21] 3: Personalization. [02:30] Drift allows for personalization in chats. [03:00] 4: MaxMind. [03:15] Include city and location within your copy. [03:50] 5: Mad Kudu is a lead-scoring tool. [04:15] 6: Clearbit allows you to pre-populate information in forms. [04:30] 7:

In episode #950, we discuss a simple hack to combine Facebook and Google Ads. Tune in to hear how you can use this hack. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A Simple hack to Combine Facebook and Google Ads. [00:50] Rand Fishkin Tweeted about an interesting concept. [01:10] Links have a way of indicating from whence they came. [01:25] This makes it easier to figure out how to target someone. [02:05] Don’t forget the marketing rule of 7. [02:25] When someone engages with you on one platform, you can try to connect with them via other social channels. [03:00] The rule of 7 may be becoming the rule of 14. [03:50] Since you’re spending the money anyway, you may as well use all channels to target potential customers. [04:28] That’s all for today! [04:34] We hit our goal of 1

In episode #949, we discuss 7 marketing tools that will help you crush your competitors. Tune in to hear which 7 tools (and extra bonus tool) will allow you to dominate 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 New Marketing Tools that will help you Dominate in 2019 [00:35] 1: UberSuggest. [00:42] The app now has a traffic analyzer. [01:15] 2: Meet Edgar. [01:30] This tool helps you schedule and share content. [01:40] 3: Exit Intel. [01:45] This tool is similar to Bounce Exchange, but it’s free. [02:30] 4: Lead Quizzes. [02:38] Drive people through the quiz flow and you can collect additional lead info. [02:50] 5: Hole.io or Segment. [02:55] These two tools are CDP’s. [03:37] 6: Clickflow. [03:45] Clickflow helps you A/B test your content. [03:55] 7: Outgrow.

In episode #948, we discuss how SEO will change in 2020. Tune in to hear how you can prepare for the future of SEO. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How SEO Will Change in 2020 (And You're Not Going to Like It) [00:35] We have talked about this before. [00:45] Voice search is going to change everything. [00:55] 50% of searches will be voice searches by 2020. [01:02] Voice searches will pull from you website and give an answer, which means less traffic for you. [01:55] Optimize for featured snippets. [02:07] Consider on building your brand to avoid the dip in traffic you will get. [02:45] You have to build your brand. [03:05] When you add Amazon Polly to your site, it will take your posts and convert it to audio. [03:30] Some people would prefer to listen rather than

In episode #947, we discuss the new way to get more traffic from LinkedIn. Tune in to hear the new way you can market yourself on LinkedIn. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: A New Way to Get More Traffic From LinkedIn [00:33] LinkedIn Live is going to be the best new way to get more traffic. [00:47] They are pushing live extremely hard right now. [01:02] Just go live! [01:06] It’s doesn’t have to be great; either way you will still get more traffic. [01:40] Live is invite only right now. [02:03] This is the kind of thing that has a first-movers advantage. [02:19] Wirecast is integrated with LinkedIn, which is a great way to go live. [02:32] That’s it for today! [02:38] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles. Check o

In episode #946, we count down 7 social media predictions for 2019. Tune in to hear what changes will come in the ensuing year. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: 7 Social Media Predictions That'll Come True in 2019 [00:35] 1: Live is going to get bigger this year. [00:58] 2: We’re going to see social networks pushing for more video content. [01:22] 3: Monetization is going to get better. [01:38] 4: The podcast market is going to get much bigger. [01:50] China’s podcast marketing is making millions of dollars. [02:18] 5: Comments are going to increase the virality of posts. [02:35] Social networks are going to rank things by the number of comments a given post has received. [03:40] Neil considers podcasts to be “social”. [04:03] 6: All social algorithms will start to b

In episode #945, we discuss how you can master the omnichannel approach. Tune in to hear how you can increase conversions in 2019. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Master Omnichannel Marketing In 2019 [00:42] We agree that omnichannel marketing is the best way to go. [01:10] We’ve discussed the rule of 7 before. [01:25] Make use of all the channels available to you. [02:08] Start off with similar channels. [02:17] If you start off with video content, tackle Instagram, YouTube, LinkedIn. Etc. [02:56] You can convert a webinar into a blog posts and then convert blog posts into additional videos. [03:30] Pollinate the internet with your information. [03:45] Instead of hitting one resource, hit a bunch at the same time. [04:00] If you leverage this approach, you w

In episode #944, we discuss what percentage of your revenue should be allocated to marketing. Tune in to hear how much you should be spending. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What Percentage of Your Revenue Should You Allocate to Marketing? [00:45] We think budgets are useless. [00:55] Even Fortune 1000 companies agree with us. [01:15] If you could spend money and it’s profitable, why wouldn’t you keep scaling up? [01:30] Budgets should be based on profitability. [02:10] There’s nothing wrong with losing money on the front end. [02:35] If you have to have a percentage, most people would say 15% (or somewhere in that range). [02:55] Neil would start with as little at $100-1000. [03:47] If you have a service business, the more customers you add, the worse the service g

In episode #943, we discuss the one marketing tool that will power up your sales. Tune in to hear which tool will help you increase your sales exponentially. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How This One Simple Marketing Tool Will Power Up Your Sales [00:34] Dux Soup is a LinkedIn tool that will help you visit profiles and message people. [00:46] We’re not sure if it breaks the TOS of LinkedIn. [01:05] When you visit profiles, it will give you their personal email address and allow you to tag and message people. [01:15] In other words, it’s just a way to help you stay top of mind (even though it may be breaking some rules). [01:33] If you’re in another country, this may not matter. [02:14] It’s so easy to create a digital marketing business, that you may have a lot of c

In episode #942, we discuss how to get results from content marketing. Tune in to hear how you can amp up your content marketing game. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Get Exponential Results With Your Content Marketing [00:45] We have blog content that is mediocre in terms of production and quality. [01:18] You have to look for winning content. [01:45] Go look at your best-performing content and increase results there. [02:08] Look at the keywords driving most of your traffic on GSC, plug those into UberSuggest and re-write your content to make it longer and use the long-tail variations of the keywords. [02:42] The 80/20 rule is generally true. [03:00] Use Clickflow or GSC to split test your headlines. [03:33] A/B testing your content is important. [03:45] It’

In episode #941, we discuss Neil’s new Instagram strategy. Tune in to hear what you can learn from him. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Neil Patel’s Instagram Strategy for 2019 [00:40] Eric noticed that Neil’s Instagram was blowing up. [00:54] A few months ago, he thought he sucked at Instagram, but one of his employees started logging in and making great posts. [01:32] Neil leverages Instagram to bring in more traffic to his YouTube channel. [01:55] Micro content is what works on Instagram. [02:15] We do it to stay in touch with people, as well. [02:45] Eric thinks it’s the rule of 14 now, instead of 7. [03:00] Social media is hard to track/predict. [03:35] Build your audience first, then try to transfer that to your other outlets. [04:00] Creating an audience is a

In episode #940, we discuss how get one page to rank for thousands of keywords. Tune in to hear how you can crush your competition. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Rank One Page For THOUSANDS of Keywords [00:40] Eric’s team has a video that ranks for “engagement”. [00:55] But how do you rank for a couple thousand keywords? [01:15] When  you write long form content, Google will pick it up and rank you for more keywords. [01:40] All of Neil’s posts are long form. [01:50] The Power Page Concept is where you upgrade your posts to 10,000-20,000 words. [02:12] You can include sections or chapters. [02:40] Make sure the keywords for which you rank are driving traffic. [03:30] Take your most popular pages and find the main keywords for which you rank. Put them in any

In episode #938, we discuss the details of putting on our conference in Downtown LA. Tune in to hear the great advice we received about throwing conferences from a mutual friend. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Why you Should Throw a Conference (and How You can do it for Free) [00:38] We’re going to talk about the details of our live event in Downtown LA. [00:55] Nextiva is throwing a conference called NexCon. [01:15] Our friend that puts on NexCon told us how to save money. [01:50] There are many ways to throw an event and we figured we could eat the cost. [02:02] However, our NexCon friend told us to get sponsors to defray the costs. [02:43] There are so many unique ways to get sponsors and have them sponsor different aspects of the conference. [03:09] The VIP exper

In episode #938, we discuss whether it’s worth it to start a digital agency. Tune in to hear if an agency could help your cash flow. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Is it Worth it to Start a Digital Agency? [00:38] Neil started out with Advantage Consulting Services. [00:53] A lot of people start agencies and then parlay it into a software company. [01:15] It’s a good way to get cash flow for other projects. [01:54] Eric feels with every new client you ad, the service gets worse. [02:25] Neil started an agency because he gets so many leads, that he had no choice. [03:00] However, an agency doesn’t scale that well. [03:25] Consider keeping your agency lean to insure your cash flow. [04:40] Expansion is hurting Neil’s profits, but it’s still working for him. [05:00] It

In episode #937, we discuss how to effectively collect more emails in 2019. Tune in to hear our tips and tricks. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Effectively Collect More Emails In 2019 [00:38] There’s a ton of pop-up email software out there. [01:05] The benefit is that they optimize and convert for you. [01:26] Exit Intelligence will design your pop-ups, manage your account, and make sure you  hit your desired conversion rate. [01:35] It costs about $3000 for the service. [02:10] Pop-ups don’t work as well as they used to. [02:25] Quizzes are a great device to get more emails. [02:40] Eric and Neil aren’t sure what the best method is anymore. [03:00] Eric is going to stick to creating free tools. [03:15] You don’t have to build a tool, just find what works f

In episode #936, we discuss how embedding YouTube videos hurts your traffic. Tune in to hear how you can avoid this mistake. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How Embedding YouTube Videos Can Hurt Your Traffic [00:38] There used to be a way to turn of the feature where YouTube would suggest or autoplay related videos. [00:50] Now, you can’t turn it off, so you end up driving traffic to someone else’s channel. [01:10] If you add “rel=0” to the code, it will include videos from your channel instead of random ones. [01:33] YouTube tries to incentivize people to stay on their site. [02:15] Neil would attempt to keep people on his site instead of watching more videos. [02:32] It is getting harder and harder for him to do that when going up against YouTube. [03:05] To jack up

In episode #935, we discuss how influencer marketing really works. Tune in to hear how you can make influencer marketing work for you. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Does Influencer Marketing Really Work? [00:35] Neil has used tons of influencer marketing. [01:02] Chinese influencers are killing the game and making a lot of money. [01:20] There isn’t a lot of good monetization through Instagram. [01:33] The US is behind China in influencer marketing. [01:52] It worked well at first, but now more people are doing and are charging a lot more. [02:40] The amount being spent on campaigns ends up being less than you spend, which is not a good use of marketing funds. [03:06] Try to find micro-influencers to get a better ROI. [04:10] Eric reads an article about the Chinese

In episode #934, we discuss how to created the perfect Instagram ad. Tune in to hear what you have to do to make a splash. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Create The Perfect Instagram Video Ad [00:35] Neil doesn’t do too much with Instagram ads. He prefers the ROI of Facebook and YouTube. [01:09] Instagram isn’t the place to reach large B2B companies. [01:22] The Insta audience skews younger. [02:10] On Instagram, you have to hook people within the first ten seconds. [02:34] Eric’s friend used to have a YouTube page that had a bunch of viral posts. [02:51] Ultimately, he wanted to help other people create viral videos. [03:30] Search Growth Everywhere+Kong and you will find more information on his friend. [03:40] Always have a hook. [03:48] Talk about the pro

In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing? [00:36] We have talked about this in the past. Our mutual friend, Brian Dean came up with the skyscraper technique. [01:12] Most people are coining hundreds of terms, but only a handful are taking off. [01:35] Neil would rather ride the coattails of a term, rather than inventing one. [02:04] Let someone else build the demand, while you go in and fill it. [03:11] It’s ok not to be the first-mover. [03:25] Drift invented the term “conversational marketing”, but Hubspot came up with the more popular “inbound marketing”. [04:12] Eric pref