Marketing School | Digital Marketing | Online Marketing

In episode #933, we discuss whether you should coin your own marketing terms. Tune in to hear if you should create new terms in order to promote your business. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: Should You Coin Your Own Terms For Marketing? [00:36] We have talked about this in the past. Our mutual friend, Brian Dean came up with the skyscraper technique. [01:12] Most people are coining hundreds of terms, but only a handful are taking off. [01:35] Neil would rather ride the coattails of a term, rather than inventing one. [02:04] Let someone else build the demand, while you go in and fill it. [03:11] It’s ok not to be the first-mover. [03:25] Drift invented the term “conversational marketing”, but Hubspot came up with the more popular “inbound marketing”. [04:12] Eric pref