Marketing School | Digital Marketing | Online Marketing

In episode #928, we discuss how you should respond to a PR crisis. Tune in to hear how you can salvage your company’s reputation. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What You Should Do in a PR Crisis [00:38] The Fyre Festival debacle is a great example of a PR crisis for a lot of the people involved. [01:10] Celebrities were paid to promote this event and the event basically didn’t exist. [01:26] There are two documentaries about it on Netflix and Hulu. [01:40] In the weeks leading up to the Fyre Festival, they realized they weren’t ready to throw the event. [02:15] The result was an insane situation. [02:38] Typically, it’s good to admit when you’re wrong, instead of doubling down like the Fyre Festival organizers. [03:00] Deal with a crisis by being transparent. [03:11