Marketing School | Digital Marketing | Online Marketing

In episode #881, we discuss what no one tells you about content marketing. Tune in to hear what you need to know about keeping traffic up on your posts. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: What No One Tells You About Content Marketing [00:35] The key isn’t just writing new content and promoting it. [00:55] You have to update your old content. [01:07] Kill off your irrelevant content. [02:05] Have a methodical process for updating and repurposing your content. [02:30] Eric’s team kept adding paragraphs to old content that was doing well and each time they added new copy, visits jumped up significantly. [03:37] You should be evaluating your content once per year, but ideally once every few months. [04:09] That’s it for today! [04:13] Go here to see how many downloads the s