Marketing School | Digital Marketing | Online Marketing

In episode #866, we discuss the #1 thing email marketing is supposed to do. Tune in to hear what you should be getting out of your email marketing campaign. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: The #1 Job Email Marketing Is Supposed To Do [00:35] Email marketing is supposed to get your reader curious enough to continue opening emails. [01:15] Neil’s friend from HubSpot believes that once someone subscribes to your email list, they will typically buy right away or within the first 30 days. [01:45] Generally, you generate more revenue by getting people to open the first few emails and pitching right off the bat. [02:31] Neil likes to drive people to his webinar right from the email. [02:50] He feels this generates more immediate revenue. [03:35] Ben Settle has an email list c