The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

So you're new. No one knows you from a bar of soap. And everything that needs to be said has already been said before. Whether you're in online marketing, health and fitness, or just about any small business, it's been done. Or has it? Why would customers continue to seek you out even if you're seemingly a nobody. It's because customers don't necessarily seek out just a name. Instead they seek out a voice; a system; and the way you explain that system. =======  Time Stamps:   00:00:20 Introduction 00:01:31 Table of Contents 00:01:57 Element 1: Your Voice Matters 00:06:39 Element 2: The System That You Follow 00:12:41 Element 3: Your Examples 00:16:40 Summary 00:19:52 Action Plan: The ONE Thing 00:20:42 Final Statements Including Info-Product Workshop in Washington D.C. + Goodies ======== Transcript Sean: One of the biggest things that we seem to battle with is our own minds. It doesn't matter how good we are or how good we get, there is always this battle in our own minds. We always wonder about the things t

When you're a small business, you have what seems like a terrible choice: tactics or strategy. But do you really have to choose? How do online or offline strategies differ from tactics? Can you get by on marketing tactics alone? There is a difference and this podcast shows you how to not just tell the difference, but profit from it. To get hidden goodies, go to: http://www.psychotactics.com/magic To also get the coolest headline report on "why headlines fail", go to: http://www.psychotactics.com ===== Time Stamps:   00:00:00 Introduction 00:02:44 The Difference Between Strategy And Tactics 00:06:59 Strategy Leads to More Stress 00:08:39 How to Execute Tactics and Strategy 00:12:27 Summary 00:13:33 Action Plan 00:14:51 Final Notes. ===== Transcript  Sean D.: Hi this is Sean D'Souza, from Psychotactics.com and you're listening to the three month vacation podcast. This podcast isn't some magic trick about working less. Instead it's about how to really enjoy your work and enjoy your vacation time. It's the new y

What's the secret to getting results? Amazingly it's not some online marketing trick or strategy. It's just plain old follow up. But how do you follow up? And how can you have a marketing strategy—especially for your small business? In this episode of the Three Month Vacation from Psychotactics, you learn exactly how to follow up to get results. To get hidden goodies, go to http://www.psychotactics.com/magic To also get the coolest headline report on "why headlines fail", go to http://www.psychotactics.com Time Stamps 00:00:00 Introduction-My Story With Compaq 00:03:07 Table of Contents 00:04:09 Topic 1: Education and Sales to Follow Up 00:09:04 Topic 2: How Often Should You Follow Up 00:13:16 Topic 3: How Do Amazon and Apple Follow Up? 00:16:21 Summary 00:17:48 Final Details ====  Transcript Sean D'Souza:I've not always lived in New Zealand. I lived in Mumbai, India for a long time and back then, I used to be a cartoonist. I wasn't so much into marketing or not into marketing at all. Even as I say that, som

The bikini concept or bikini principle works on a simple idea. That by giving away 90% of the concept, and keeping 10%, the attraction factor is just as strong, if not twice as strong. And yes, what the bikini didn't reveal, was the part the audience most want, and was the part they were willing to pay for. The same applies to your information products, webinars, workshops and yes, presentations.  To find more podcast options, go to http://www.psychotactics.com/magic To get a short, yet beautiful headline report on "Why Headlines Fail", go to http://www.psychotactics.com ----------------------- Time Stamp 00:00:20 Introduction: Bikini Principle 00:05:33 How The Brain Audit Workshop Helped 00:07:57 What You Can Give Away And What You Can Sell 00:09:20 Summary 00:11:04 Action Plan   --------------- Transcript   It's hard to think of a bikini when you are in a classroom and you're giving a speech and then someone asks you a question, but that's exactly what happened and how we came upon what we call the bikini p

How much is enough? And where do you stop? It's easy to get all wrapped up in this whole concept of passive income and how smart it seems. Yet, you can work yourself crazy if you're not careful. You can work too much, do too much?but even vacation too much. Understanding the power of enough allows you to have a great business plan and a great vacation plan. Whether you're in online marketing or just have a small business, your strategy should be about "enough". ========== Some goodies To find more podcast options, go to http://www.psychotactics.com/podcast To get a short, yet beautiful headline report on "Why Headlines Fail", go to http://www.psychotactics.com ========= Time Stamp 00:00:20 Calvin and Hobbes Story 00:02:04 Keeping Up With The Joneses 00:03:37 Psychotactics: Our Definition of Enough 00:06:53 How Can You Overdo A Vacation? 0:09:25 Summary 00:10:40 Coming Up Next ======== Transcript: Power of Enough Sean D'Souza: There's a comic strip called Calvin and Hobbes. Obviously, many of you have read it

Should stories be dramatic? Incredibly, the answer is NO. Drama comes from the 90% principle. And this means that your audience needs to know 90% of your story in advance. And that's one of the elements that make storytelling incredibly powerful. To find more podcast options, go to http://www.psychotactics.com/podcast To get a short, yet beautiful headline report on "Why Headlines Fail", go to http://www.psychotactics.com   ==== Transcript: Sean D'Souza:Hi, this is Sean D'Souza from psychotactics.com. Speaker 2:And I'm his evil twin. Sean D'Souza:And you're listening to the three month vacation podcast. This podcast isn't some magic trick about working less. Instead it's about how to really enjoy your work and enjoy your vacation time. Some people are considered to be natural born storytellers and that's all of us by the way. When you were five years old, you came back from school and you told a whole bunch of stories and you did it perfectly well. You put in the drama, you put in the suspense, you changed yo

Storytelling isn't an art. It's a science. Every kid knows how to tell stories. And it's cute to be a storyteller when you're a kid. But when you put structure to writing and storytelling you take it from science to art. Find out how this works with story. To find more podcast options, go to http://www.psychotactics.com/podcast To get a beautiful headline report on "Why Headlines Fail", go to http://www.psychotactics.com   Transcript: Sean D'Souza:Hi.  This is Sean D'Souza from psychotactics.com. And you are listening to the three month vacation podcast.  This podcast isn't some magic trick about working less, instead it's about how to really enjoy your work and enjoy your vacation time.  Most stories start up with once upon a time, well at least the stories that we learned when we were kids. Well, imagine if Goldilocks and the Three Bears started right in the middle.  That's what we're going to cover in this section.  We're going to start off with stories that start right in the middle.  How to keep stories

Storytelling is a craft that small business owners need to improve their marketing. Without stories, a marketing strategy is like a boat without a rudder. Fact, figures and data can only go so far. Learn how stories help to create powerful marketing, in a completely non-threatening manner. Oh, and go to http://www.psychotactics.com—it's really cool.    

When you're in marketing, one of the big "marketing strategies" is to appear bigger than you are. Every one in the marketing field or in business is always talking about "six figure" incomes and "how to get thousands of customers". And so you and I get pulled along with this crazy tsunami. We stop being who we truly are, and start behaving like someone else. How can we be true to ourselves? How can we be our crazy selves and still succeed online? For more of the good, crazy stuff, go to http://www.psychotactics.com TimeStamps 00:00:20 Marsha's Confusion 00:04:10 How to Find Your True Personality 00:07:22 Why Personality is Important 00:09:08 Copying Someone Else 00:13:21 Summary 00:14:37 Getting Started-Action Plan

It's not easy to save time. We all know that. Yet, time management isn't just a factor of getting a fancy to-do list. Sometimes it involves some pretty odd things that you have to do. At Psychotactics, I didn't always have time. Now my workload has more than doubled, but I have a lot of time. How did that happen?  More at http://www.psychotactics.com Time Stamps: 00:00:20 Introduction / 00:02:54 | Tip 1: Keep Stuff Open At All Times 00:08:22 | Tip 2: Leave the Office?And Plan Obsessively?And Weekly! 00:13:22 | Tip 3: Spend Two Hours To Save 5 Minutes 00:17:07 | Summary 00:18:40 Transcript Sean:Hi, this is Sean D'Souza from Psychotactics.com. Speaker 2:And I am his evil twin.  Sean:And you're listening to the Three Month Vacation Podcast. This podcast isn't some magic trick about working less. Instead, it's about how to really enjoy your work and enjoy your vacation time.  I want to start today with just a little boast. I write several courses every year, like 200 pages and then we do the course where we have

It's not enough to want to have passive income. You may think it's a smart way to go about things, but in fact, it's pretty shallow. You want to create magic, and to create that magic you need the help of the three-prong system. Businesses such as Harley Davidson, football, cricket, and of course, big organisations like religion have the three prong system at their very core. At Psychotactics, we've used the three-prong system the moment we figured it out. It's more than a business plan, it's a long-term understanding of where you business will be for years to come.  You can see more at http://www.psychotactics.com or e-mail me at sean@psychotactics.com. Chapters: 00:00:20 Introduction to Three-Prong / 00:01:43 The Three-Prong System / 00:04:38 Why Consulting, Training and Leverage are Needed / 00:04:46 Why Consulting, Training and Leverage are Needed / 00:08:45 Our Start at Psychotactics / 00:10:07 Why Bother With Consulting? / 00:11:39 Action Plan / 00:13:32 Final Recommendations / 00:14:51   Transcript ==

There's a difference between the "four-hour workweek" and magic. You can create revenue in a short week. You can't create magic. Magic is what we all want to create with our work. Most of us love our work. It gives us purpose and satisfaction. And yes, we'd love a "three-month" paid vacation—or just any vacation at all. And that's the goal. The goal is to work hard, but to also have a great time.    Yup, it's the Psychotactics Website =====     Why You Can't Outsource Magic   I don't mow the lawns. I outsource it. I don't do my accounts. It's what keeps my accountant in business. I bake my own bread, cook my own food, but at least half of the time it's all outsourced. In fact, when I think about it, a good chunk of my life is outsourced.   I don't build my own computers, code my own programs, generate my own electricity. I didn't even bother to weave my own carpet.   So yes, you could safely say that outsourcing is a good part of my life.   What I don't outsource is magic It's magical to write my own arti