The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

How much is enough? And where do you stop? It's easy to get all wrapped up in this whole concept of passive income and how smart it seems. Yet, you can work yourself crazy if you're not careful. You can work too much, do too much?but even vacation too much. Understanding the power of enough allows you to have a great business plan and a great vacation plan. Whether you're in online marketing or just have a small business, your strategy should be about "enough". ========== Some goodies To find more podcast options, go to http://www.psychotactics.com/podcast To get a short, yet beautiful headline report on "Why Headlines Fail", go to http://www.psychotactics.com ========= Time Stamp 00:00:20 Calvin and Hobbes Story 00:02:04 Keeping Up With The Joneses 00:03:37 Psychotactics: Our Definition of Enough 00:06:53 How Can You Overdo A Vacation? 0:09:25 Summary 00:10:40 Coming Up Next ======== Transcript: Power of Enough Sean D'Souza: There's a comic strip called Calvin and Hobbes. Obviously, many of you have read it

Should stories be dramatic? Incredibly, the answer is NO. Drama comes from the 90% principle. And this means that your audience needs to know 90% of your story in advance. And that's one of the elements that make storytelling incredibly powerful. To find more podcast options, go to http://www.psychotactics.com/podcast To get a short, yet beautiful headline report on "Why Headlines Fail", go to http://www.psychotactics.com   ==== Transcript: Sean D'Souza:Hi, this is Sean D'Souza from psychotactics.com. Speaker 2:And I'm his evil twin. Sean D'Souza:And you're listening to the three month vacation podcast. This podcast isn't some magic trick about working less. Instead it's about how to really enjoy your work and enjoy your vacation time. Some people are considered to be natural born storytellers and that's all of us by the way. When you were five years old, you came back from school and you told a whole bunch of stories and you did it perfectly well. You put in the drama, you put in the suspense, you changed yo

Storytelling isn't an art. It's a science. Every kid knows how to tell stories. And it's cute to be a storyteller when you're a kid. But when you put structure to writing and storytelling you take it from science to art. Find out how this works with story. To find more podcast options, go to http://www.psychotactics.com/podcast To get a beautiful headline report on "Why Headlines Fail", go to http://www.psychotactics.com   Transcript: Sean D'Souza:Hi.  This is Sean D'Souza from psychotactics.com. And you are listening to the three month vacation podcast.  This podcast isn't some magic trick about working less, instead it's about how to really enjoy your work and enjoy your vacation time.  Most stories start up with once upon a time, well at least the stories that we learned when we were kids. Well, imagine if Goldilocks and the Three Bears started right in the middle.  That's what we're going to cover in this section.  We're going to start off with stories that start right in the middle.  How to keep stories

Storytelling is a craft that small business owners need to improve their marketing. Without stories, a marketing strategy is like a boat without a rudder. Fact, figures and data can only go so far. Learn how stories help to create powerful marketing, in a completely non-threatening manner. Oh, and go to http://www.psychotactics.com—it's really cool.    

When you're in marketing, one of the big "marketing strategies" is to appear bigger than you are. Every one in the marketing field or in business is always talking about "six figure" incomes and "how to get thousands of customers". And so you and I get pulled along with this crazy tsunami. We stop being who we truly are, and start behaving like someone else. How can we be true to ourselves? How can we be our crazy selves and still succeed online? For more of the good, crazy stuff, go to http://www.psychotactics.com TimeStamps 00:00:20 Marsha's Confusion 00:04:10 How to Find Your True Personality 00:07:22 Why Personality is Important 00:09:08 Copying Someone Else 00:13:21 Summary 00:14:37 Getting Started-Action Plan

It's not easy to save time. We all know that. Yet, time management isn't just a factor of getting a fancy to-do list. Sometimes it involves some pretty odd things that you have to do. At Psychotactics, I didn't always have time. Now my workload has more than doubled, but I have a lot of time. How did that happen?  More at http://www.psychotactics.com Time Stamps: 00:00:20 Introduction / 00:02:54 | Tip 1: Keep Stuff Open At All Times 00:08:22 | Tip 2: Leave the Office?And Plan Obsessively?And Weekly! 00:13:22 | Tip 3: Spend Two Hours To Save 5 Minutes 00:17:07 | Summary 00:18:40 Transcript Sean:Hi, this is Sean D'Souza from Psychotactics.com. Speaker 2:And I am his evil twin.  Sean:And you're listening to the Three Month Vacation Podcast. This podcast isn't some magic trick about working less. Instead, it's about how to really enjoy your work and enjoy your vacation time.  I want to start today with just a little boast. I write several courses every year, like 200 pages and then we do the course where we have

It's not enough to want to have passive income. You may think it's a smart way to go about things, but in fact, it's pretty shallow. You want to create magic, and to create that magic you need the help of the three-prong system. Businesses such as Harley Davidson, football, cricket, and of course, big organisations like religion have the three prong system at their very core. At Psychotactics, we've used the three-prong system the moment we figured it out. It's more than a business plan, it's a long-term understanding of where you business will be for years to come.  You can see more at http://www.psychotactics.com or e-mail me at sean@psychotactics.com. Chapters: 00:00:20 Introduction to Three-Prong / 00:01:43 The Three-Prong System / 00:04:38 Why Consulting, Training and Leverage are Needed / 00:04:46 Why Consulting, Training and Leverage are Needed / 00:08:45 Our Start at Psychotactics / 00:10:07 Why Bother With Consulting? / 00:11:39 Action Plan / 00:13:32 Final Recommendations / 00:14:51   Transcript ==

There's a difference between the "four-hour workweek" and magic. You can create revenue in a short week. You can't create magic. Magic is what we all want to create with our work. Most of us love our work. It gives us purpose and satisfaction. And yes, we'd love a "three-month" paid vacation—or just any vacation at all. And that's the goal. The goal is to work hard, but to also have a great time.    Yup, it's the Psychotactics Website =====     Why You Can't Outsource Magic   I don't mow the lawns. I outsource it. I don't do my accounts. It's what keeps my accountant in business. I bake my own bread, cook my own food, but at least half of the time it's all outsourced. In fact, when I think about it, a good chunk of my life is outsourced.   I don't build my own computers, code my own programs, generate my own electricity. I didn't even bother to weave my own carpet.   So yes, you could safely say that outsourcing is a good part of my life.   What I don't outsource is magic It's magical to write my own arti