The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

Synopsis

The purpose of growing a business isn't just revenue. Revenue and profits run the business, but it's the ability to do what you want, when you want, and where you want. That's control. And that's what most small business owners never achieve. The Three-Month Vacation shows you how to create a powerful business, while still taking generous amounts of time to relax and unwind.

Episodes

  • Why Optimists Die of a Broken Heart: The Stockdale Paradox

    Why Optimists Die of a Broken Heart: The Stockdale Paradox

    09/05/2020 Duration: 09min

    Imagine you are a prisoner of war. You're thrown into an isolation space, not just for a week, or month, but for an entire year. All the while you're being tortured and despair seems to be around you. Should you continue to stay optimistic? James Stockdale thought otherwise. The optimists don't do well at all. What does well, you may ask and how you keep going if you don't have optimism? Find out the paradox that made Stockdale survive and thrive.

  • Three Hearthwarming Travel Stories Just for you

    Three Hearthwarming Travel Stories Just for you

    02/05/2020 Duration: 27min

    Travel can be good, bad or even ugly. But in our travels through India in Feb 2020, we ran into a sense of warmth that needs to be shared. Get yourself a coffee or tea as you settle in for some really heartwarming stories.

  • What I learned in 2019 (and have to keep reminding myself all year)

    What I learned in 2019 (and have to keep reminding myself all year)

    25/04/2020 Duration: 27min

    We all get into argumentative situations. Yet, these situations almost always leave us worse off than before. How can we learn to negotiate instead of creating confrontation, and end up even better off than before? That's one of the three things I learned last year. To find out more, you know what you have to do. Listen to the podcast!

  • Why Creating Rubbish—Lots of Rubbish is the key to outstanding work

    Why Creating "Rubbish—Lots of Rubbish" is the key to outstanding work

    18/04/2020 Duration: 09min

    Many times when we are asked to show our work, we're quite reluctant. There's a reason for this reluctance. It's more than likely that the work is quite shoddy. And yet, what if we changed our perspective and had a goal to create a ton of "rubbish". If the concept sounds bizarre, it's not! In this short piece, you'll hear how top professionals encourage the steps to great work—by creating a fair bit of rubbish along the way.

  • Scientific Advertising Part 2: Why a hundred year old book matters more today than ever before

    Scientific Advertising Part 2: Why a hundred year old book matters more today than ever before

    11/04/2020 Duration: 19min

    Does a 100 year old book on advertising still apply today? In part two we explore the second of Hopkins' principles: tell your full story. If you ever tire of the slightly ridiculous drone of "hustle, hustle and hustle", you might want to step into the past over a cup of coffee and cake. And read the wisdom of yesteryear as the world hurries by.

  • Scientific Advertising Part 1: Why a hundred year old book matters more today than ever before

    Scientific Advertising Part 1: Why a hundred year old book matters more today than ever before

    03/04/2020 Duration: 29min

    Does a 100 year old book on advertising still apply today? In this two-part series we delve into concepts that are not just relevant, but crucial in marketing. Find out the principles that have lasted almost a whole century and how they can be useful to you, today. And tomorrow too. Probably the next decade or two as well.

  • How to use simple stories to pre-sell your products and services

    How to use simple stories to pre-sell your products and services

    27/03/2020 Duration: 17min

    Pre-sell is notoriously difficult for most entrepreneurs. It feels greasy and icky at times. And that lack of enthusiasm dooms the sale from the very start. But what if there were a way to sell without selling. Instead, all you'd need is a story. A simple story with tiny little details could easily achieve the goal of selling a product or service in advance. But how do you go about it? Let's find out.

  • Why the Psychotactics Planning Starts with Beer

    Why the Psychotactics Planning Starts with "Beer"

    20/03/2020 Duration: 19min

    Most of us are more than likely to get going by having a to-do list. Yet, we at Psychotactics do things a little differently. We start with the breaks, to begin with (and there's even a "Julia story" that explains why). Plus we also include a stop-doing list. To find out how and why this weird planning system may work for you, listen to this episode.

  • How to wring the curiosity out of the first-line of your article

    How to wring the curiosity out of the first-line of your article

    13/03/2020 Duration: 29min

    The first line of an article drives most of us insane. And as if that were not enough, we are called upon to write an interesting first line. How do you nail that first line every single time? Here are three—not four—just three methods that will excite and surprise you.

  • 3 ½ Nifty Tips Weve Learned On Our Travels

    3 ½ Nifty Tips We've Learned On Our Travels

    06/03/2020 Duration: 22min

    How do you find the most authentic food in a foreign city, minutes after you've landed? How do you find seats on a plane where people won't bump into you while you're sleeping? These and some other nifty tricks are what you're about to learn about in this episode.

  • Learning Strategy Tweaks: How I Use Slightly-Odd Ways to Ramp Up Learning

    Learning Strategy Tweaks: How I Use Slightly-Odd Ways to Ramp Up Learning

    28/02/2020 Duration: 27min

    Most of us have tried and are unable to keep up with the onslaught of information that comes our way. Add the deluge of distraction and it seems like a losing game. Or does it? You'll be amazed at how tiny tweaks can make a considerable difference to both learning and implementation.

  • Longevity secrets: How to consistenly write newsletters for 20 years in a row.

    Longevity secrets: How to consistenly write newsletters for 20 years in a row.

    21/02/2020 Duration: 24min

    Would you be able to write a newsletter on a weekly basis and keep it going for the next 20 years? How do you even get topics, let alone write consistently for all of this time? The answer lies in somewhat of a strategy, but mostly a structure. If you use a similar structure, you'll find that twenty years is just a starting point and that writing will be a joy, instead of a dread. Here's how we made it to the 20-year mark!

  • How to avoid mastery (and use 5-minute learning to get to fluency, instead)

    How to avoid mastery (and use 5-minute learning to get to fluency, instead)

    14/02/2020 Duration: 17min

    Would you choose between mastery or fluency? Many would opt for mastery, but it might just be the wrong choice to make. If, instead, you work with fluency, you can get incredibly talented while spending just five minutes a day. Is such a fabulous really possible? Let's find out.

  • Rerun 6: How to Craft Interesting Stories and Analogies (For Articles and Sales Letters)

    Rerun 6: How to Craft Interesting Stories and Analogies (For Articles and Sales Letters)

    08/02/2020 Duration: 23min

    How do you make your articles or sales letters more interesting? Analogies and stories always increase the drama and attention span. Yet, it's hard to find and craft interesting stories on a regular basis. Or is it? Find out how you can use three simple and effective ways to craft a ton of great stories and analogies.

  • Rerun 5: How to Validate Your Uniqueness with Testimonials

    Rerun 5: How to Validate Your Uniqueness with Testimonials

    31/01/2020 Duration: 09min

    Let's say you come up with what you believe is a great uniqueness for your product or service. How would you know if it's great or not? The answer is deceptively simple: every client needs to echo your uniqueness over and over again. But how are you supposed to hear that echo? Interestingly that echo is located in the testimonial. But not just anywhere in the testimonial, but in one really interesting area. Listen to find out and then do the same for your products and services as well.

  • Rerun 4: Why Elegance not Information Creates an Addictive Business Model

    Rerun 4: Why "Elegance" not "Information" Creates an Addictive Business Model

    24/01/2020 Duration: 32min

    Why do some books, courses or workshops end up becoming so addictive? Is it the teacher, the system, the information, or is it all of the above? In this podcast we look at why your business needs a bit of movement through three precise stages. Those stages are information, results and elegance. Elegance is hard to resist, but how do we get there and how long does it take? Is there any guaranteed way to get to elegance? Let's find out in this episode.

  • Rerun 3: The crazy philosophy of Psychotactics (and why it may help you in your business)

    Rerun 3: The crazy philosophy of Psychotactics (and why it may help you in your business)

    17/01/2020 Duration: 25min

    When we think of business, marketing tactics and strategy comes to mind, doesn't it? Philosophy does exist but it may be a bit on the back burner. Yet, for us at Psychotactics, philosophy looms large. Here are just a few nuggets that you can ponder over and see how they apply to you—and how you can use them in your life and business.

  • Rerun 2: Want to get paid a lot in advance? 3 Methods to get paid earlier than ever before

    Rerun 2: Want to get paid a lot in advance? 3 Methods to get paid earlier than ever before

    10/01/2020 Duration: 24min

    One of the most mind numbing tasks is to get a client to pay for the job you've completed. Clients tend to be slow with payments or just default. But is there a way to avoid such a mess? There's not just one, but three separate ways to go about it. Let's find out how you can get paid without all the bother—and well in advance, too.

  • Rerun 1: The Overwhelm Virus: How To Get It Out of Your Daily Routine

    Rerun 1: The Overwhelm Virus: How To Get It Out of Your Daily Routine

    03/01/2020 Duration: 31min

    We tend to believe that we're more overwhelmed than ever before. Yet look around you and you see people who are doing twice or thrice as much. It's hard to admit it, but often their work is of a higher standard too. How come they're not overwhelmed? Is it because they're more talented, or is there something that we're not quite seeing? Let's find out in this episode.

  • Back to the Future: Why the 2020 strategy is a lot like 2000

    Back to the Future: Why the 2020 strategy is a lot like 2000

    27/12/2019 Duration: 15min

    Remember when Google started? Or Amazon? At Psychotactics we started a few years after these giants. It’s perfectly normal to assume that we got in at exactly the right time. But you and I know there’s no right time, and that opportunities are always presenting themselves. Which is why when clients ask: What would you do if you were starting today—my answer is remarkably similar. Find out why the strategy of 2020 is not that different from 2000.

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