The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

When we set about creating a new product or service, we look for a catchphrase. And while a catchphrase or slogan is very useful, it's not a lot of use when it comes to driving home our uniqueness or positioning. So how do we create that USP or uniqueness? The best way to go about this exercise is to avoid the line completely, because really, your clients can't remember it any way. What you need to focus on, is the story. But how do you create this story line? What's the secret link between storytelling and uniqueness?  ---------- Time Stamps 00:00:20 Uniqueness and Story: Introduction 00:02:11 Table of Contents 00:02:25 Element 1: How The Story Helps in Uniqueness 00:07:57 Element 2: How To Create The Story-Emperor 00:11:40 Example: Psychotactics Article Writing Course 00:14:39 Example: Golden Moon Tea 00:16:19 Element 3: Why Is the Story More Important Than The Slogan? 00:19:01 Summary 00:20:25 Final Resources + Goodies   ---- Speaker 1:Hi, this is Sean D'Souza from Psychotactics.com and you're listening to