The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

The bikini concept or bikini principle works on a simple idea. That by giving away 90% of the concept, and keeping 10%, the attraction factor is just as strong, if not twice as strong. And yes, what the bikini didn't reveal, was the part the audience most want, and was the part they were willing to pay for. The same applies to your information products, webinars, workshops and yes, presentations.  To find more podcast options, go to http://www.psychotactics.com/magic To get a short, yet beautiful headline report on "Why Headlines Fail", go to http://www.psychotactics.com ----------------------- Time Stamp 00:00:20 Introduction: Bikini Principle 00:05:33 How The Brain Audit Workshop Helped 00:07:57 What You Can Give Away And What You Can Sell 00:09:20 Summary 00:11:04 Action Plan   --------------- Transcript   It's hard to think of a bikini when you are in a classroom and you're giving a speech and then someone asks you a question, but that's exactly what happened and how we came upon what we call the bikini p