The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

Should stories be dramatic? Incredibly, the answer is NO. Drama comes from the 90% principle. And this means that your audience needs to know 90% of your story in advance. And that's one of the elements that make storytelling incredibly powerful. To find more podcast options, go to http://www.psychotactics.com/podcast To get a short, yet beautiful headline report on "Why Headlines Fail", go to http://www.psychotactics.com   ==== Transcript: Sean D'Souza:Hi, this is Sean D'Souza from psychotactics.com. Speaker 2:And I'm his evil twin. Sean D'Souza:And you're listening to the three month vacation podcast. This podcast isn't some magic trick about working less. Instead it's about how to really enjoy your work and enjoy your vacation time. Some people are considered to be natural born storytellers and that's all of us by the way. When you were five years old, you came back from school and you told a whole bunch of stories and you did it perfectly well. You put in the drama, you put in the suspense, you changed yo