The Three Month Vacation Podcast: Online Small Business|marketing Strategy Plan| Sean D'souza | Psychotactics

Clients aren't always keen to accept our ideas?no matter how brilliant or workable. And we have the same problem with product or services. The resistance is much too high and we struggle to get things moving. So how do we overcome this resistance from clients? How do we overcome the objections? / / 00:00:20 Introduction / 00:03:12 Part 1: Creating Expertise On Your Site / 00:04:48 Part 2: Pointing Clients To Existing Material / 00:06:48 Part 3: The Power of Demonstration / 00:11:33 Wrap Up + Information Products Workshop: Washington D.C.   I don’t know if you’ve ever heard the story of the white pants of Sara Blakely. Sara’s product was an undergarment. It smoothed out the contours of a woman’s body making your clothes more flattering, more comfortable but Sara was not able to sell the product. Yet as the legend goes she was at the store at Neiman Marcus in Dallas and she was wearing these form fitting white pants. She invited the buyer to join her in the lady’s room. At this very unusual place that Sara pro