Maximize Your Social With Neal Schaffer

Today Neal is talking with Pawan Deshpande, the CEO and Founder of Curata. They discuss Curata on the eve of the Social Tools Summit in Boston. Curata provides tools that help marketers curate content and publish it many channels, as well as provide analytics, best practices, and machine learning to make content curation and creation easier and more effective. Curata can schedule content, build posts from relevant metadata, and even suggest images. Pawan also discusses the company’s history, the value of content curation, and the future of content curation and creation convergence.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreads Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://yo

Neal talks with Glenn Gaudet, the CEO and Founder of GaggleAMP. This tool helps companies and social media manager create employee advocates within their companies, and makes it easy for employees to share company-created social posts. They discuss how employee advocacy has grown, and how you can get started doing employee advocacy if you haven’t tried it yet. Glenn will be present at the Social Tools Summit in just a few weeks and also hosts AMPlify, the employee advocacy conference, directly after the Social Tools Summit in Boston.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreads Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes

Neal discusses an amazing tool that is used by serious social media marketers everywhere, Simply Measured. He’s talking to Ron Schott, the Director of the Professional Services Team at Simply Measured. This tool helps big brands and small companies alike reap the benefits of social media by understanding their analytics and planning future social media campaigns based on the measuring and reporting that Simply Measured provides. The tool also has the ability to track competitors and market sectors, plus so much more. These are the kinds of tools Neal is excited to introduce you to and conversations they’ll be having at the Social Tools Summit in just a few weeks.Key Highlights[01:23] Introduction of Podcast Guest, Ron Schott[01:59] Who is Ron?[03:10] What is Simply Measured?[04:12] How Simply Measured Handles Data[05:03] Competitive Data from Simply Measured[0:41] Other Outside Data Simply Measured Brings in for Customized Reporting[06:13] Case Studies[07:50] The Latest Social Networks Simply Measured[09:00]

Today Neal is introducing you to another social media tool that can help you reap the benefits of the wide world of social: Likeable Local. He’s talking Nicole Kroese, the Director of Marketing and Partnerships, about all the things Likeable Local can do and how it’s growing and changing. Likeable Local’s mission is to help businesses, especially small businesses, grow with social media. How? It makes it easy to create content with post templates and timely content at your fingertips. It also has metrics, so you can track your likes, looks, and leads generated by your social efforts. These are the kinds of tools Neal will introduce you to and conversations they’ll be having at the Social Tools Summit in just a few weeks.Key Highlights[00:38] Introduction of Podcast Guest, Nicole Cruz[01:29] Likeable Local's Mission[04:47] Lead Generation Part of Likeable Local[07:00] Measuring and Reporting[08:21] Business Criteria That Likeable Local Will Be A Good Fit For[09:57] Opportunities for Large Brands and Franc

This week, Neal Schaffer interviews Chad Abbot of Abbson Live. Chad will be joining the Social Tools Summit next month, and Neal wanted to talk to him about the powers of video. We know that video is an incredibly powerful marketing tool, and we know that live streaming can be helpful for events, but Chad shared some other ways that live video can be used in your marketing strategy. Use of video across platforms is growing, and now is the time to jump in and try it for yourself!Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreads Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://youtube.com/nealschaffer All My Podcast Show Notes: https://podcast.nealschaffer.com

This week Neal Schaffer introduces you to Oktopost and the man behind it, CEO and Founder Daniel Kushner. Oktopost is another great social media management tool that specializes in B2B services, tracking relationships and helping you target your marketing. They’ll soon be launching an employee advocacy program as well, helping companies simplify the advocacy process. Learn more about Oktopost, and where Daniel sees social media being used in the sales process in this week’s episode.Key Highlights[00:41] Introduction to Podcast Guest, Daniel Kushner[01:26] Difference Between B2bB, Social Media and Consumer-Facing Social Media[03:03] Top 5 Things That B2B, and Social Media Marketers Should be Measuring[05:28] The Problem With Attribution[07:11] The Different Integrations Oktopost Currently Supports[10:01] Daniel's Experience with Marketing Automation from their Customers[11:43] Case Studies[12:25] Daniel's Vision on the Market for the Next 6-1 Months and on their Product[16:31] Final ThoughtsNotable Q

At the Social Media Marketing World event in San Diego last week, Neal Schaffer met all kinds of great people, one of them being Emeric Ernoult. Emeric is the CEO and Co-Founder of Agora Pulse, an engagement dashboard tool for Facebook and Twitter. Agora Pulse allows you to track the most important fans and interactions on social, gathering data unlike any other tool. Luckily, Emeric is going to be joining the Social Tools Summit in Boston in May. Listen to learn more about this great tool, what inspired its creation, and other tools that Emeric loves.Key Highlights[01:22] Introduction to Podcast Guest, Emeric Ernoult[02:40] Business Value of Agorapulse[08:51] How to Get Started With Agorapulse[09:31] Agorapulse Functionalities[10:42] Why You Should Use Agorapulse[13:03] Historical Tweet Feature[14:57] Other Agorapulse Facebook Features[17:10] Agorapulse Plans[18:34] Final ThoughtsNotable QuotesBasically save time by engaging with the people who are really, really matter for your business. And were the most i

This episode brings you into the atmosphere of the CeBIT Global Conference, where Neal Schaffer met Steven Zielke, who helped found the Rock the Blog event. But that’s not the only thing he’s founded: enter Blappsta, a new app that can turn your blog into its own native app. Neal is very excited about this app, and even more excited to share it with you. Blappsta provides yet another medium to access your readers in this increasingly mobile world, holding your hand through the registration, allowing you send push notifications, and above all, becoming the provider of your own app.Key Highlights[02:13] Introduction of Podcast Guest, Steven Zielke[02:25] What is Rock the Blog[04:25] The Issue Steven Found and How He Developed the Tool[06:45] Feedback on Blappsta[09:12] Steven's Vision[10:21] Blappsta Cost[10:54] What Makes Blappsta Interesting[11:39] Companies Steven Are Working With[12:27] Becoming a Mobile SocietyNotable QuotesAnd it's for you, it's something really nice because you have that d

This week is a special episode, recorded at the CeBIT Global Conference (CGC) in Hannover, Germany. Neal Schaffer spoke and participated in this great event, and had such a good time sitting down to speak with Ingo Stoll about the role information technology can play in social media. This episode takes a step back from the usual more applicable advice and looks at the bigger picture, including the current state of social media, and the future of the industry.Key Highlights[00:25] Introduction to the Interview with CGC Radio[04:24] The Future of Social Media is Now[05:36] Evolution of Social Business[05:58] Social Media is a Two-way Conversation[09:09] Disruptive Technology[11:40] The Importance of Keeping Your Employees Happy[16:05] Change Agent[18:09] Lessening the Gap Between Consumer and BrandNotable QuotesSo it's less about speaking and getting 1000 questions or about people tweeting you out, but it's more about the audience is extremely influential.So instead of thinking about the future, it&ap

Many companies invest in using a customer relationship management tool, or CRM, such as Salesforce. But there’s a free tool at your fingertips that you need to take advantage of: LinkedIn. LinkedIn has plenty of functions like searching and tagging that allow you to keep track of and maintain your professional relationships, sometimes better than CRM tools that are already out there. After collecting boxes of business cards for many years, Neal Schaffer decided it was time to take the plunge and use LinkedIn as his CRM. In this week’s episode, he explains why you should do the same.Learn More: Buy Digital Threads: https://nealschaffer.com/digitalthreads Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinforgrowth Join My Digital First Mastermind: https://nealschaffer.com/membership/ Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo Download My Free Ebooks Here: https://nealschaffer.com/freebies/ Subscribe to my YouTube Channel: https://y

Some people say that guest blogging is dead, but Neal Schaffer disagrees. Content curation is a great way to have enough content to share, and it’s beneficial for both business and the content creators. How? This week, Neal talks about the importance of building those relationships between brands and influencers: how organizations can strategically partner with bloggers, and work with them to create a mutually beneficial relationship that leverages each of their networks. Key Highlights[01:40] Two Parts of Social Media[02:09] What is Guest Blogging?[02:36] Why Blog Owners of Businesses Want to Have Guest Bloggers[03:17] Looking at Guest Posting in Two Different Aspects[05:35] The ROI of Blogging[07:00] Save Your Best Content for Blog[07:32] What to Look for in a Guest Blogger[08:56] Why I Created Maximize Your Social Business[10:40] Stick to Unique Content[12:18] Guest Blogging for Brands[12:37] It's All About Food ChainNotable QuotesWe all know that social media is the convergence of information and com

I get a lot of requests from various businesses saying, “We’re behind on our social media, and we need help.” A lot of these calls for help are coming from people with small businesses, so today I want to discuss some of the options that are available for you, such as working with consultants, agencies, and virtual assistants. We know that social media requires its own set of skills, so it’s important to be willing to dedicate the time to educate and the money to get you access to resources that can help take your business to the next level.Key Highlights [02:20] The Business of Social Media[03:13] The Challenges That Businesses Have with Social[07:27] Where Do I Fit In the Challenges?[07:35] Services I Offer[10:05] Why I've Been Doing Social Media Consulting[11:21] The Reality of Social Media Consulting[12:16] My Response to Businesses Reaching Out to Me[13:12] My Philosophy on the Business of Social MediaNotable QuotesYou know, social media is not like SEO, or web design where it's purely technica

Neal has talked a lot about the benefits of social selling and some of you are farther down the road of creating a successful social selling program than others. Social allows you to create connections faster and contact prospects you otherwise might not have been able to. If you haven’t started your social selling journey yet, this week Neal wants to help you begin. It can seem overwhelming, but Neal breaks it down, starting by creating the infrastructure and leveraging LinkedIn profiles, connections, recommendations and groups. Key Highlights[01:18] What Is Social Selling[04:45] 5 Things You Should Be Doing For A Successful Social Selling Infrastructure[04:57] Why Your LinkedIn Profile Is Important[05:53] Connecting Your Database[07:16] Get Recommendations![10:26] Rules for Endorsements[11:25] Setting Up Your Infrastructure GroupNotable QuotesSocial selling is not social media marketing, you know, selling marketing sort of the same. It is equipping your salespeople with using social media as another tool in

You’ve heard about Neal Schaffer’s Social Tools Summit that he’s launching this May in Boston, but maybe you haven’t heard why he’s creating this event. Aiming to educate organizations about the social tools that are available, the goal of this event is to close the gap between customer understanding and company potential. By bringing vendors, CEOs, and potential clients into the same room, everyone can gain insight into the value of these tools and how to leverage them. In this episode, delve into the importance of in-person interaction, sharing stories, and showcasing your subject matter expertise.Key Highlights[01:50]  Why I Am Doing Social Media Conferences[03:14] Real-time Interaction Between People Is Better [05:07] The Other Side of Content Marketing That I Was Doing As A Salesperson[06:38] Get Your Stories Out[07:04] The Gap I Found[09:44] Scaling Through Tools[11:53] A Greater TruthNotable QuotesAnd just like, you're not going to learn everything from reading one book, you're if you read bo

What is the relationship between social selling and employee advocacy? Neal goes deep into describing the evolution of social business and how it is bringing sales and marketing together with the emergence of these new trends, together with practical advice on how to align your sales and marketing departments for social selling success.Key Highlights[01:01] Different Types of Convergence of Trends[04:19] The Evolution of Social Media[05:41] What We See Now[06:01] Where Employee Advocacy Began[07:02] How Should We Use Employee Advocacy[08:13] Sales Methodologies[09:11] What Happens in Sales Trading[12:26] One of the Things I Learned About Sales and Marketing[14:53] Everything Needs to Be CraftedNotable QuotesI always talk about community managers being like the ultimate quarterbacks in your organization, having to strategize where to throw the ball, do I hand it off?And, and now what we see as more and more professionals are using social media, and we're all probably using it a little bit more professiona

Where should you focus your social media efforts and budget in 2015? In this episode, Neal Schaffer encourages you to start the year by analyzing your content and process. This means helping you find more places to share your content, explaining the importance of internal education and ownership, and advocating for systems that help you amplify your strategies, like paid social and automation.Key Highlights[02:01] My First Social Media Conference -- Social Tools Summit[03:10] My List of 9 Things You Should Focus Your Social Media Efforts On In 2015[03:40] Number #1: Content[04:07] A Positive Move In The Evolution of Content Marketing[05:47] Central Content[07:05] Type Of Visual Content You Can Use[08:42] Why Mobile Personal Line Is Emerging[10:35] Have A Process If You Want To Scale[12:09] My Advocacy[12:49] What's Fueling Employee Advocacy Storm[13:56] Ownership[16:14] Start Exploring Paid SocialNotable QuotesAnd what I'm going to be talking about is really an extension of that, because some things

Is your social media strategy stuck in "2011 social media?" Let Neal help guide you through how to re-measure your social media ROI and reallocate your precious resources for your social media program in 2015.Key Highlights[02:53] The Market Is Becoming More Fragmented[03:20] Think ABout Your Social Media On A Channel By Channel Basis[03:50] Calculate Your ROI From Each Platform[04:24] Simple Exercise to Calculate Your ROI[05:57] Start Reaching Out To Other Networks[07:30] Top 15 Platforms In The United StatesNotable QuotesBut, you know, I really want you to calculate what is your cost per whatever to acquisition, cost per engagement, cost per new follower, whatever it is, we can calculate a few metrics from our own participation in social media.And that data really should be your data for 2015. And this is what's going to help you get unstuck. Because at the end of the day, your activity on social media channels should almost be like a dashboard, you're going to be raising a lever that, y

Neal introduces the how, what, and why of the first social media event in which he will be curating and co-producing to serve the social media industry: The Social Tools Summit in Boston in May, 2015.Key Highlights[02:05] An Announcement of A Big News[03:23] Why I Enjoy Speaking[04:08] My LinkedIn Group[04:33] Social Media Conferences that I Have Attended[07:33] What Is My Favorite Tool?[08:18] Tools Are Important[10:08] First Social Tool SummitNotable QuotesBut I'll talk about that I realized the need, you know, what, what do you want to do when you grow up? What well, how can I help companies and social media? What do I want to do? What am I passionate about? And it's really a combination of two things, strategy and education.But speaking is one of my favorite things, because I have the ability to really interact with a lot of people over a little bit of time, and know that I'm helping people on scale, right, which with a one to one coaching session is just a different feel, although that&apo

Now that you see the value in publishing on LinkedIn, should you simply republish your blog's content on LinkedIn? Or ... ? Neal responds to the question point-blank with advice to help you better understand, leverage, and maximize your LinkedIn content marketing.Key Highlights [01:07] Should You Publish the Same Content On LinkedIn As You Do On Your Website?[02:09] Why Numbers Are Important[03:23] The Potential of LinkedIn[04:42] Where Thought Leadership Begins[06:00] How You Can Replicate Your Content[07:00] Why Copy-Pasting Is Not A Good Idea[07:57] The Danger of Publishing Everything On Your Linkedin[08:30] Customize Your Content for Each Platform![10:48] What You Should Be Thinking When Creating Content Marketing on LinkedIn[11:34] Join My Facebook Group!Notable QuotesAnd the numbers are important, because when you do the analysis of blog posts for your own website, how many views are you getting?With LinkedIn, you have a very, very lucrative demographic that may find you as well. It's a demogr

Neal gives a preview of his upcoming one day workshop in Bucharest, Romania by focusing in on those advanced social media marketing concepts that you need to dive into to help you raise your social media to the next level.Key Highlights [02:23] One Day Social Media Event in Bucharest, Romania[03:27] How I Help Businesses Get to the Next Level[04:02] Elementary Workshop[05:38] It All Starts With the Content[06:00] Your Content Should Always Be Aligned With Your Brand Objective, Identity, and Culture[06:15] Think About Your Social Voice[07:21] Social SEO[07:56] Ways to Use Paid Social[08:49] Experimental Social[09:17] Revamp Your Social Media Strategy[09:57] Analyze Your Social[10:22] Importance of Having Baseline Metrics[11:30] Social Selling[12:33] Expanding Social Media Through Advocacy[12:46] 3 Big Ways of Looking at Advocacy[13:27] Talking About Employee AdvocacyNotable QuotesThat's, you know, social media at the beginning of its evolution is just something that you do because everyone else is doing i