Maximize Your Social With Neal Schaffer

You’ve heard about Neal Schaffer’s Social Tools Summit that he’s launching this May in Boston, but maybe you haven’t heard why he’s creating this event. Aiming to educate organizations about the social tools that are available, the goal of this event is to close the gap between customer understanding and company potential. By bringing vendors, CEOs, and potential clients into the same room, everyone can gain insight into the value of these tools and how to leverage them. In this episode, delve into the importance of in-person interaction, sharing stories, and showcasing your subject matter expertise.Key Highlights[01:50]  Why I Am Doing Social Media Conferences[03:14] Real-time Interaction Between People Is Better [05:07] The Other Side of Content Marketing That I Was Doing As A Salesperson[06:38] Get Your Stories Out[07:04] The Gap I Found[09:44] Scaling Through Tools[11:53] A Greater TruthNotable QuotesAnd just like, you're not going to learn everything from reading one book, you're if you read bo