Maximize Your Social With Neal Schaffer

Using Simply Measured to Drive Social Media ROI with Measuring and Planning

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Synopsis

Neal discusses an amazing tool that is used by serious social media marketers everywhere, Simply Measured. He’s talking to Ron Schott, the Director of the Professional Services Team at Simply Measured. This tool helps big brands and small companies alike reap the benefits of social media by understanding their analytics and planning future social media campaigns based on the measuring and reporting that Simply Measured provides. The tool also has the ability to track competitors and market sectors, plus so much more. These are the kinds of tools Neal is excited to introduce you to and conversations they’ll be having at the Social Tools Summit in just a few weeks.Key Highlights[01:23] Introduction of Podcast Guest, Ron Schott[01:59] Who is Ron?[03:10] What is Simply Measured?[04:12] How Simply Measured Handles Data[05:03] Competitive Data from Simply Measured[0:41] Other Outside Data Simply Measured Brings in for Customized Reporting[06:13] Case Studies[07:50] The Latest Social Networks Simply Measured[09:00]