Maximize Your Social With Neal Schaffer

Some people say that guest blogging is dead, but Neal Schaffer disagrees. Content curation is a great way to have enough content to share, and it’s beneficial for both business and the content creators. How? This week, Neal talks about the importance of building those relationships between brands and influencers: how organizations can strategically partner with bloggers, and work with them to create a mutually beneficial relationship that leverages each of their networks. Key Highlights[01:40] Two Parts of Social Media[02:09] What is Guest Blogging?[02:36] Why Blog Owners of Businesses Want to Have Guest Bloggers[03:17] Looking at Guest Posting in Two Different Aspects[05:35] The ROI of Blogging[07:00] Save Your Best Content for Blog[07:32] What to Look for in a Guest Blogger[08:56] Why I Created Maximize Your Social Business[10:40] Stick to Unique Content[12:18] Guest Blogging for Brands[12:37] It's All About Food ChainNotable QuotesWe all know that social media is the convergence of information and com