Maximize Your Social With Neal Schaffer

Is your social media strategy stuck in "2011 social media?" Let Neal help guide you through how to re-measure your social media ROI and reallocate your precious resources for your social media program in 2015.Key Highlights[02:53] The Market Is Becoming More Fragmented[03:20] Think ABout Your Social Media On A Channel By Channel Basis[03:50] Calculate Your ROI From Each Platform[04:24] Simple Exercise to Calculate Your ROI[05:57] Start Reaching Out To Other Networks[07:30] Top 15 Platforms In The United StatesNotable QuotesBut, you know, I really want you to calculate what is your cost per whatever to acquisition, cost per engagement, cost per new follower, whatever it is, we can calculate a few metrics from our own participation in social media.And that data really should be your data for 2015. And this is what's going to help you get unstuck. Because at the end of the day, your activity on social media channels should almost be like a dashboard, you're going to be raising a lever that, y