Maximize Your Social With Neal Schaffer

This week is a special episode, recorded at the CeBIT Global Conference (CGC) in Hannover, Germany. Neal Schaffer spoke and participated in this great event, and had such a good time sitting down to speak with Ingo Stoll about the role information technology can play in social media. This episode takes a step back from the usual more applicable advice and looks at the bigger picture, including the current state of social media, and the future of the industry.Key Highlights[00:25] Introduction to the Interview with CGC Radio[04:24] The Future of Social Media is Now[05:36] Evolution of Social Business[05:58] Social Media is a Two-way Conversation[09:09] Disruptive Technology[11:40] The Importance of Keeping Your Employees Happy[16:05] Change Agent[18:09] Lessening the Gap Between Consumer and BrandNotable QuotesSo it's less about speaking and getting 1000 questions or about people tweeting you out, but it's more about the audience is extremely influential.So instead of thinking about the future, it&ap