Maximize Your Social With Neal Schaffer

This week Neal Schaffer introduces you to Oktopost and the man behind it, CEO and Founder Daniel Kushner. Oktopost is another great social media management tool that specializes in B2B services, tracking relationships and helping you target your marketing. They’ll soon be launching an employee advocacy program as well, helping companies simplify the advocacy process. Learn more about Oktopost, and where Daniel sees social media being used in the sales process in this week’s episode.Key Highlights[00:41] Introduction to Podcast Guest, Daniel Kushner[01:26] Difference Between B2bB, Social Media and Consumer-Facing Social Media[03:03] Top 5 Things That B2B, and Social Media Marketers Should be Measuring[05:28] The Problem With Attribution[07:11] The Different Integrations Oktopost Currently Supports[10:01] Daniel's Experience with Marketing Automation from their Customers[11:43] Case Studies[12:25] Daniel's Vision on the Market for the Next 6-1 Months and on their Product[16:31] Final ThoughtsNotable Q