"Meld[s] social psychology, pop culture and field research to demonstrate how the subtle addition, subtraction or substitution of a word, phrase, symbol or gesture can...

From the bestselling author of The Little Red Book of Selling... Jeffrey Gitomer's Little Green Book of Getting Your Way digs deep into the 9.5 elements that make persuasion,...

This reading group guide for Contagious includes an introduction, discussion questions, ideas for enhancing your book club, and a Q&A with author Jonah Berger....

Do you want to learn how to gain more leads and customers than ever?Are you interested in an online business? Do you have limited funds to invest and get started?This audiobook...

Branding. Dubbed by many the “marketing buzzword” of the late ‘90s, everyone knows that building your product or service into a bona fide brand is the only way...

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet BrandingSmart and accessible, The 22...

The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately...

Successful Selling Bundle: 2 in 1 Bundle, Selling 101 and Secrets of Closing the SaleIn order to have a successful and profitable business, the ideal situation is to be able to...

Sales Funnel Guide: The Complete Guide on How to Build a Successful Sales Funnel, Learn Useful Tips and Effective Strategies on Building the Perfect Sales FunnelDo you know what a...

Think Yourself Rich. Is it really possible? I'm sure you've heard the old saying: "Happiness is in your mind?" - so why not wealth creation? If you have a happiness mindset -...