1% Better

*Excuse Typos – I tend to write show notes during editing*Shane McCarthy is chief marketing officer for military social media platform Sandboxx. He is originally from Kerry but is now based in the US. I first met Shane in 2011/12 when he was running a student board for IT@Cork and knew he was destined for big things. We connected in late 2019 and talked about Shane’s career and journey so far and to dive into some marketing advice, insights and tips that could be useful to you in your own business. I know I’ve taken away some good stuff from it. Hopefully you do to.A summary of key points covered is below:•Setting up a student board for IT@Cork•The value of volunteering •Studying BIS in UCC – a mix between Business & IT •Finding a passion for social media and how to use it for business value from an early stage •The Psychology of Marketing•Setting up Twitter Hour back in 2012 for IT@Cork•Experimenting with Blogging during College to build his own personal branding•Trial and Error leading to better unders

Welcome to 1% Better.For those of you that have an interest in podcast production, creating video and audio content of high quality, you might have checked out one of Ray Ortega’s super helpful videos on his YouTube channel over the years. That’s how I found Ray and have been following and learning from him ever since. He is also the host of the Podcaster Studio & Podcasters Roundtable shows that go deeper in the world and industry of podcasting.I was very happy to have him on the podcast to talk about his work, the creative flair, strengths and areas not so strong and share some great practice tips on how to be better at a number of areas. It’s not only about podcasting, however. The message coming loud and clear from this is you can achieve great things if you’re willing to put the time and focus into it! We covered the following:•A passion for an Audio & Video Production •Can a podcast be video? •Setting up a Mix-Minus on a podcast! •Starting out podcasting and having a desire of how to create a po

Folks,Final bonus episode of the holidays. A focus on some practical examples of how you can be more mindful. Readings taken from the book 'The Miracle of Mindfulness' by Thich Nhat Hanh. One of the best short books I've read on Mindfulness. Makes is very simple and some great stories. You can get the book hereI hope it helps you in your mindfulness journey.Anything jump out? Get in touch rob@robofthegreen.ie

Welcome to 1% Better and this episode’s conversation with Aoife O’Brien. Before launching her own business, Empowerment Coaching, Aoife had a successful 17 years in the corporate world, working with global companies to solve marketing problems. She is passionate about empowering people to be happier at work, whether it’s a transition to self-employment, helping start-ups get clear and confident on where they are going, or working with organisations to ensure they hire and retain the right staff. She has lived and worked in Dublin, London, Perth and Sydney and is currently studying for a MSc in Work and Organisational Behaviour.In her spare time she loves to travel – she has been to all 7 continents, and has travelled solo through most of the world, with camera in hand. She enjoys connecting with new people and trying new things, and keeps fit by doing yoga, and running.In today’s episode, Aoife talks about making a career change, working on her core values, setting up a business, and her motivation to help ot

This is a bonus episode of 1% Better, kinda!A few weeks back, I was a guest on the Follow My Lead Podcast with host John Eades. I thought it would be worth sharing out on 1% Better as a bonus episode. I talk about Emotional Intelligence and how important it is in leadership. John’s been on my show twice and when he invited me on to his, to talk about some of the work that’s in my focus currently, was one I took with both hands.Check out the episode and if you’re interested in what John does, you might like his first book – Building the Best – worth checking out on this site - https://learnloft.com/organizations/Let me know if you enjoyed it? Especially around the Emotional Intelligence content.Thanks,Rob

What a great response to part 1 of this last Friday. Books really do have such an impact on people. So, I’m delighted to share this part 2 in both blog & podcast form today.This blog just touches briefly on 5 books I read this year that had (and continue to have) a positive impact on me. And I’ll briefly outline why. The podcast episode goes a little deeper as I read an extract from each of the books. I hope you’ll enjoy both/either. All of the books will be linked to here or on my site.So, taking up where we left off, here are the final 5 that make up the list. Let’s dive straight into them.Shoe Dog – Phil Knight (link to book on Amazon here)This is actually the only biography in the top 10 this year. Well the next one is a practical biography I guess but this fact tells you something about my reading preferences perhaps.Phil Knight is the founder of Nike. And this book tracks his journey from the very start in 1962 right up to the early 1990s.In truth this book is more than a autobiography. It’s content

Last year, one of the most checked out shows….and good feedback on some of the recommendations. And it wasn’t planned.This year, I thought it would be good to do it again. So….with some planning and tracking over the year, I kept the list.Now here they are. In 2 parts. Many of these influenced podcasts and in some cases, the authors became guests of the show. How cool is that.So, I’ll read a little piece from each, like last year, a piece that I heavily underlined at the time so it must have been good!Go out and buy these. Most of them are linked on the website – the books page – if these are you things…Here are the first five. Enjoy! 1.Mindful Walking – Hugh O’Donovan (link to it HERE)•One of the first I read in 2019 and interviewed Hugh shortly after reading it•Liked the writing style•A Great introduction to mindfulness and how you can practice it•For me, it’s always useful to keep reading deeper into this subject and reinforce it’s value•Example of a mindfulness practice you can do from the book2.Recreate

Maysoon is a comedian, author, disability advocate, and self-confessed hustler. Maysoon has been facing into challenges in her life from the very beginning after being born with cerebral palsy. She was treated the same as her sisters growing up and never saw the disability as something to hold her back from following her dreams. We talk about her career, tap dancing, acting, comedy, work as an advocate for Muslims and Arabs in the US as well as her work helping people overcome the stigma with disabilities. She has a new audio book called Find Another Dream coming out through Reese Witherspoon's company, Hello Sunshine. The book has been on the best seller list for weeks and is beating Donald Trump Jr’s book. We cover a lot during this interview and here is a summary of it:•Facing challenges from the very start •Dealing with Cerebral Palsy & how to approach life with the disability •Growing up without any discrimination or bullying •Feeling discrimination for being disabled when going to college •Becoming

James Moffat is an Entrepreneur and lives in Berne, Switzerland. After a number of years working in technical sales and travelling across Europe, he had a turning in his life. Shortly after getting married and starting a family, this turning point came when he was blessed with twins. So now with 3 kids under 3, his job that required a lot of travel wasn’t viable. Adding to this, having little or no support in Switzerland, he need to have a career rethink and figure out what to do next. It was from here, James figured out his purpose, or his Ikigai. James shares his story, lessons learned and hopes for the future with his business which helps Business Owners and aspiring Entrepreneurs take that leap of faith on their path to greatness, and how creating interactive stories with his kids has opened up a host of new opportunities for him. The key topics covered are summarized below:•Finding purpose •The power of having a coach•Learning about Ikigai & the 5 pillars•The blue zones in the world matching to the I

This week's episode is a solo show looking back at some of the key leadership takeaways from across all the interviews I've done over the last 3 years. Full show notes and links to the episodes mentioned in the episode page on the site www.robofthegreen.ie

Barry Schwartz is an American psychologist, professor, author, speaker and researcher. Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. Schwartz's research addresses morality, decision-making and the inter-relationships between science and society. Barry Schwartz studies the link between economics and psychology, offering startling insights into modern life. Barry has millions of views of his Ted talks online.I recently read his 2004 global best seller ‘The Paradox of Choice’ and was impacted by it greatly. So much of the research covered resonated with me and it was one of those reads that you can’t put down. What’s more interesting is that book is even more relevant today than it was 15 years ago when released. So, naturally I was delighted when Barry accepted the invitation to come on to the podcast and talk about his career, research, and latest work. If you want to learn more about Barry and his work, I’ve provided links to his work at the end of the s

This is an episode of the 864 from last year now being shared on the 1% Better channel.Welcome to the 864. This one is with Mike Michalowicz. He’s a very well known Author, Podcast Host, Columnist for the Wall Street Journal and he’s even hosted a reality TV Show in the US. He’s a powerhouse guest to have on the show and I’m delighted share this with you. Do check out the last 60 seconds after the chat with Mike for more info that might be of interest! Links to Mike’s site & social media below:http://www.mikemichalowicz.com/He’s on Twitter @MikeMichalowicz Thank you for checking out the 864 Podcast on RoboftheGreen. Have a great day! Rob

Jillian Schmitz is the one-woman dancing, producing, choreographing phenomenon turning burlesque in Hollywood (and beyond) on its head. She has created the all-male burlesque monthly "Man Show" at LA's Harvard & Stone. I was delighted Jillian recorded with me to help me understand the world of burlesque better, dive into her career journey, highs, lows, and everything in between. Summary of the episode below:•Creating an All-Male Burlesque •Responding to the #MeToo movement •Capturing female desire with the male burlesque show•Artistic value•Attention to detail•Explaining the origins of Burlesque •Having humour, a transformation and a reveal in the Burlesque shows•All Male Dance Show – in response to the women’s movement•The recently you’ve started to have a new focus ‘Men’s Edition’?•An All-Male burlesque review shimmies off the genre’s gender Norms•Auditioning for the Pussy Cat Dolls and finding a big break after getting cut from this•This led to an opportunity to start in a burlesque show – Lady’s in L

Mark Anderson is the Culinary Director for Ireland at Gather & Gather and has long career in the food industry. Not content with just accepting the status quo, Mark has been looking at ways to incorporate a coaching mindset into food creation and working hard to develop a better always improving culture to his work and life. It was a pleasure to chat with him for this week’s episode. A summary of the topics covered in this one with Mark is below. •Where the passion for coaching and culture comes from?•Starting out washing dishes at the age of 18 and working this way up from there•Training as a Chef in DIT in Dublin thanks to his parent’s encouragement •Getting the opportunity to travel the world as a chef and growing to love the work•The job provides Mark with the opportunity to be creative, innovative and develop his skills •Moving more into business catering has helped Mark develop his business skills•Continually learning by returning college to study sport psychology and coaching •Having a mindset of c

Josey Orr is a serial entrepreneur, consultant, and philanthropist. He is the Co-Founder of HUGS Wellness, a hemp-derived CBD brand based in Austin, TX, that is bringing a new standard of honesty and transparency to the CBD industry. Formerly, he was the Founder and CEO of the denim brand Dyer and Jenkins and the CMO at BLDR Studios, a marketing consulting agency in Los Angeles. His scope of work includes strategic brand marketing, photography, and storytelling. His work is accredited by working with major brands such as Bacardi/Dewards Whiskey, Sony/Extreme Music, Kodiak Cakes and New Age Beverage.This is a broad ranging conversation with Josey being fully transparent about his successes, failures, drug and alcohol addiction and recovery. His experience and perspective on business, value creation, recovery, and the reasons why his new company, HUGS Wellness, is focused on making a difference in the CBD industry are all on show during the episode. Here’s a full summary of the conversation:•Learnings from his

I recently found an article on the BBC website about a 3100-mile race that happens every year. It’s called a run to self-transcendence and as someone that is very intrigued in self-development, I wanted to learn more. And hopefully talk with one of the runners that attempted and, maybe even, completed it. Not only did I manage to find one, he’s also a fellow Irishman. His name is Nirbhasa Magee and his the guest for this episode. Nirbhasa has been a meditation practitioner since his late teens/early twenties and through his practice, started to go for short runs with friends from the meditation group (Sri Chinmoys) he’s part of. One thing led to another. Before he knew it, he had moved on to marathons, ultramarathons, then 6 and 10 day runs and eventually the 3100 mile race. In this podcast interview, Nirbhasa tells this story in detail, shares the benefits he’s gained from meditation and running and provides some hugely interesting insights from his journey so far. Here is a summary and more about Sri Chinmo

I’m very much delighted to welcome back John Eades to the show in a first for the podcast. John is the CEO of LearnLoft a leadership development company that exists to turn professionals into leaders and create healthier places to work. He is also the author of the upcoming book "Building the Best" due out on November 15th and is the host of the 'Follow My Lead' Podcast. Which I’m looking forward to getting my hands on. In this one, we focus in on some specific areas that every Leader is focusing more and more on (or at least should be). Namely Culture, Innovation, & Talent Development. John has a great way of sharing real life examples from his experience with leaders and shares many of these in this episode. Here is a summary of the topics we talk through that might be of interest:•John’s new book coming out and the process of putting this together •The definition of Self-Discipline ‘the willingness and the ability to sacrifice what you want now for what you want more later on’ – pay the price now to ge

Vicky Shilling is a coach, helping wellness entrepreneurs turn their business ideas into reality. Vicky supports her clients through 1:1 coaching, online masterclasses and runs a thriving online community of health and wellbeing business owners. She teaches and lectures about starting a wellness business in both the UK and Ireland. Vicky is also the co-founder of wellness and retreat brand The Reset and writes her own healthy living blog The Flourishing Pantry, which won Health Blog Of The Year 2019 at the Nutrition Health & Fitness Awards.This is a really interesting insight to her journey so far as an entrepreneur and how she’s helping others on their own path! Summary of the discussion:•Growing up exposed to the world of classical music •Working in the Music Industry but sensing a change was needed after a decade working in London & the UK•Realising that looking after her own health and wellness had to become a priority•Starting from my blog and sharing my own journey to find health overcoming IBS

1% Better – Ask Me Anything #1 – Episode #130 This is the first AMA (officially) I’ve shared after collecting questions over the last while touching on podcasting, coaching, and some other random ones. Listed below are the questions that I answer so if any of these are of interest and could be helpful, check out this episode. If it’s well received, I’ll look to do another few over the next while as I do have a lot more questions on the list to get through. Do keep sending these in via the feedback page on the site, via social media channels, through email (rob@robofthegreen.ie) or via the Slack 1% Better community (join up to that via this link HERE). If you have questions or interested in podcasting or coaching, get in touch too. Ok. Here are the categories and the questions answers: The Podcasting Questions •How to find guests?•What level of preparation & research do I do? •Best Mic to use starting out? •Best Platform or media hosting used?•How to get the audio sound & volume right?•Podcasts I list

This week’s guest is one I’ve been looking forward to talking with for a while and it did not disappoint at all, in any way, whatsoever. Daniel Abrahams is a sports psychologist, author, blogger, & podcaster (Sportspsychshow), former professional golfers and from following him on twitter has a very high level of curiosity and passion for learning, personal growth and figuring out why in many areas! Dan is currently consultant Sport Psychologist to AFC Bournemouth in the English Premier League and to Ostersunds in Swedish Division One. His passion is to de-mystify sport psychology theories, tools and techniques which enables him to provide a simple, powerful, fun, and engaging sport psychology consultancy that works. Don’t take my word for it. Check out testiminonials from Eddie Jones - “Dan’s professional approach in his role as a Sport Psychologist would fit into any club or organisation” & Eddie Howe – “With his deep knowledge of sport psychology, Dan helps coaches understand the science behind high