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Barry Schwartz is an American psychologist, professor, author, speaker and researcher. Schwartz is the Dorwin Cartwright Professor of Social Theory and Social Action at Swarthmore College. Schwartz's research addresses morality, decision-making and the inter-relationships between science and society. Barry Schwartz studies the link between economics and psychology, offering startling insights into modern life. Barry has millions of views of his Ted talks online.I recently read his 2004 global best seller ‘The Paradox of Choice’ and was impacted by it greatly. So much of the research covered resonated with me and it was one of those reads that you can’t put down. What’s more interesting is that book is even more relevant today than it was 15 years ago when released. So, naturally I was delighted when Barry accepted the invitation to come on to the podcast and talk about his career, research, and latest work. If you want to learn more about Barry and his work, I’ve provided links to his work at the end of the s