Millionaire Car Salesman Podcast

This week on the Millionaire Car Salesman Podcast, L.A. Williams dives into NADA Show 2022. This year NADA was hosted at the Las Vegas Convention Center. The convention began Thursday, March 10th and ended on Sunday, March 13th.The educational portion of the show started on Thursday, March 10th, while the exhibit hall did not open until Friday, March 11th.  Joining L.A. this week is Tianna Mick, also known as TGotYourKeys. Together, LA and Tianna discuss their experience at NADA from touching down in Vegas to their speaking session, Business Benefits of Hiring People with Disabilities and Minorities, and more. LA breaks down his travel troubles and stays cool and collected in the process. “Don’t trip when you go on a trip,” he says. Tianna dives into her experience at LightSpeed VT for Brad Lea’s Dropping Bombs Podcast and the NADA Women Driving Auto Retail Lunch.   Tune into this week’s episode to hear all about The Blind Master and #TGotYourKeys adventures at the conference!    About NADA NADA is the Nation

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses opportunity within the automotive industry. Second chances can be hard to come by. However, the automotive industry has proven time and again that you can rebuild your life with a career in car sales.  Joining Sean this week is DJ Verrett, actor and motivational speaker. DJ joined Dealer Synergy at this past January’s IS20G conference in Philadelphia as a speaker on the Motivation, Inspiration, & Conversation Panel. He gave insight on life after prison and opportunities that changed his mindset.  Sean and DJ discuss how they made their mark and became successful after incarceration. DJ takes a moment to explain “ain’t nothing wrong with being a copycat, as long as you copy the right cat.” The opportunity for success is right at your fingertips, you just have to be willing to take it and make it yours.  Additionally, Sean and DJ discuss how the automotive industry impacted their lives. The automotive industry has provided a

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses used car sales and opportunities. Sean also discusses how to find the right car for your prospect, even if it is not in your dealership's inventory.  Joining Sean this week is Jim Thompson, Founder and Owner of IQautos based in Marietta, GA. IQautos has created a new experience for customers when car shopping with the platform IQ Dealer Labs. IQ Dealer Labs offers automotive professionals the ability to provide a VIP concierge shopping experience. The sales representatives are able to assist customers in creating a shopping cart and locating the car that best fits their wants and needs. In this episode, Sean and Jim discuss the car buying process with IQautos and break down the details of car acquisition.  With the current inventory shortage, used cars present a great opportunity. You just need to know where to look and how to find what the customer needs. Customers do not buy a car everyday and it is important to educate the c

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses the evolution of the automotive industry. He also discusses how to GPS your success and what that means. Additionally, Sean talks about the connection between automotive and real estate.  Joining Sean this week is Karim Ellis, international motivational speaker and breakthrough strategist. Karim attended the Internet Sales 20 Group Conference as a speaker this past January. He presented about how to “G.P.S. Your Success.” In this episode, Sean and Karim recap the presentation and discuss strategies to keep moving forward in your industry.  How do you keep moving forward? In the words of Karim Ellis, “you are the captain of your ship, and that ship is your mindset… do you know precisely what you want and exactly where you want to go?”  Karim and Sean talk to the individual sales professional who has reached a plateau and wants to climb, yet doesn’t quite know how. They also talk directly to managers and owners who may have forgot

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses tapping into your genius and what that means for business. People are continuously learning and growing and discovering themselves. This does not stop when you reach adulthood. If anything, we flourish in adulthood as we navigate through our trials and triumphs.  Joining Sean this week is Mike Zeller, entrepreneur mentor and business architect. Together, Sean and Mike discuss a multitude of topics such as the impact of your environment on your success and how to handle major transitions in your life. Mike touches on his transition out of the automotive industry as a dealer principal and how the best way to face resistance is to face it head on. Additionally, they discuss how stepping into your genius can bring purpose to your work and provide new opportunities, also known as “Blue Ocean Strategy”.  In Daniel Pink’s “Drive: The Surprising Truth About What Motivates Us”, he brings up three main driving points: autonomy, mastery an

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP and L.A. Williams discuss the impact of one’s mindset. How you perceive the world around you can shape your behavior. If you don’t believe in yourself and what you do, then you won’t get very far. It’s important to not just have goals, but to visualize them and act on them.  Joining Sean and L.A. this week are John Assaraf and the late, great Bob Proctor. John talks with Sean and L.A. about his book “Innercise” and the applications of his techniques to retrain your brain. He gives an example from his previous work as the founder and CEO of Remax of Indiana. He noticed his agents were “stuck” and he pulled 75 agents to retrain their brains. In six months, John saw results and implemented his new training technique to his employees as a whole. In just a few years, sales went from $1.2 billion to $4.5 billion.  Bob Proctor joins Sean and L.A. to discuss his perspective on the mindset. It’s one thing to say you have a goal and another to unde

This week on the Millionaire Car Salesman Podcast,  L.A. Williams discusses aftermarket products in car security. Did you know that the car alarm does NOT go off if the window is smashed? This is a serious issue… WITH A SOLUTION! Additionally, L.A. discusses how video makes it easier when connecting with customers and sharing information. He also talks about the passion behind your business goals and how it can affect your business.  Joining L.A. this week is Tony Avila, CEO of Innovative Aftermarket Group based in Phoenix, Arizona. Their product, dFence, offers protection and connection for dealerships and customers. With dFence, car safety is the number one goal. dFence products allow dealers, law enforcement and even car buyers to track stolen vehicles, send alerts of a break-in, and photograph any “trigger events” automatically.  “If you have passion and drive, and there’s value in the product… you will succeed,” says Tony. One of the biggest mistakes people make when building their business is not unde

This week on the Millionaire Car Salesman Podcast, L.A. Williams discusses the life of a finance manager. When a client wants to close a deal, is the finance department efficient and accurate? Additionally, he discusses the keys to success and the challenges finance managers face. Listen in as L.A. uncovers secret tips and advice for finance and insurance (F&I) managers.  Joining L.A. this week are Nate Doggett and Brett Davis, founders of e-Director. e-Director is a lender management solution. Doggett and Davis developed this program to organize and update information from banks and lenders to aid finance professionals in the automotive industry. With e-Director, a finance representative can input the information for the sale and find the top ten lenders with accurate rates and terms that will be most profitable.    About Nate Doggett and Brett Davis Nate Doggett is an Airforce veteran. He served as a survival instructor until the age of 35. After his time with the military, he began his career as an int

This week on the Millionaire Car Salesman Podcast,  Sean V. Bradley, CSP discusses the success of women working in the automotive industry. Specifically, methods to achieve customer satisfaction and retention, with a focus on accessibility. Additionally, he discusses humanizing the dealership with marketing.  Joining Sean this week is Beth Grant, dealer principal of Thomson Auto Group: Thomson Chrysler Dodge Jeep Ram in Thomson, GA and Waynesboro CDJR in Waynesboro, GA.    About Beth Grant  Beth is one of the few female dealer principals in the country. Her family has been in the automotive industry since 1993 and is known to provide low-price, high-volume, and customer-centered dealerships. Beth was a keynote speaker at Digital Dealer this past October in Las Vegas.  The National Automobile Dealers Association is coming to Las Vegas this upcoming March 10, 2022 to March 13, 2022. Located at the Las Vegas Convention Center, NADA is the place to be. Experience the Future with a multitude of automotive profe

This week on the Millionaire Car Salesman Podcast L.A. Williams discusses managing practices! As a manager, what are your best practices? What are the most common mistakes dealership teams make and how to keep them on the road to the sale? Additionally, training is everything— because people don’t rise to the occasion, they sync to the level of their training.  Joining L.A. this week is  Russell Hill, co-founder and managing partner of FixedOPS Marketing, a dealership marketing software provider focused on increasing service visits while increasing revenue per RO through videos. Russell has been immersed in the industry for 30+ years and provided great insight into a manager’s role. Russell began as a sales associate in 1985 averaging 12-15 cars a month. Since then, he has held multiple management positions leading up to the founding of FixedOps Marketing. Russell performs an amazing poem all about the character of a car salesman.  They discuss books and concepts that lead to wealth in the automotive indust

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses Customer Relationship Management, or CRM for short. CRM tools are used by many dealerships to help organize and track customer interactions and leads. There is value in this tool because when it is used properly, your CRM turns into an ATM. Not only are CRM’s a necessity for a dealership, but it will also make the dealerships and their staff that use it properly more successful than those who don’t. Joining Sean this week is Mark Vickery, the Sr Director of Performance Management at VinSolutions.  VinSolutions is an all-in-one, cloud-based internal management, sales, service and consumer engagement CRM platform and has been in partnership with Cox Automotive since 2011.  About Mark Vickery Mark has been so deeply involved in the car business that it has shaped his whole adult life. From retail to CRM, Mark has seen it all. In his years of retail, Mark sold conversion vans and would travel from dealership to dealership, training

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses what it takes to become one of the best sales associates in the automotive industry.  One of the many ways to get to the top is by building your own brand.  Then, taking this brand to Facebook and social media with a strategy.  In addition to social media, having a game plan to generate repeat and referral will pay dividends around the two to three year mark.  With these two items, paired with training on how to handle price objections, any sales associate will be set up for success. Joining Sean this week is Jimmy McCormack, a sales associate at Cardinal Buick GMC in Belleville, IL for the past five years.  With a total of 19 years in the automotive industry, Jimmy knew it would be his calling, as his father owned a buy here pay here dealership when he was a kid.  Today, he is the #1 sales associate at the #3 Buick GMC dealership, with his biggest month having 71 car sales.  It didn’t take long for Jimmy’s success to come to fr

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about the resources available to automotive sales associates to help them be more successful.  At many dealerships, there is a lack of training, developing, and mentoring.  This can create a sense of fear or uncertainty for new sales associates, especially those that are a part of a minority group. Joining Sean this week is Dee Penn.  Dee Penn is a sales professional for the First Team Automotive Group at their Hampton Chevrolet location in Hampton, VA.  Not only is Dee the top car salesman at his dealership, but he also does so as a transgender automotive professional.  This success is because of Dee’s determination to not only be the best, but to also be better today than he was yesterday. Sean V. Bradley and Dee also discuss how The Millionaire Car Salesman Facebook Group was the biggest resource Dee had when he entered the car business.  Not only did it provide a lot of free automotive sales training, but everyone in the educati

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about technology, and how it affects us everyday.  Then, the pandemic happened, and it changed the whole world, and technology became even more important.  For the past year and half, going on two years, we have essentially been reprogrammed on the way we communicate, celebrate, shop, and buy. Joining Sean Bradley is Nicolas Cossette, the Head of Growth & Operations at Matador.ai.  Matador.ai is the leading customer engagement platform built for the automotive industry. It allows dealerships to connect instantly with every customer at scale and on autopilot with advanced AI, real-time messaging, and more! By using the right technology, such as Matador.ai, you can easily enhance the customer experience.  The customer experience cannot be enhanced, however, without engaging in conversation with the customer.  Connecting and engaging with the customer is the hardest part of the equation. Dealer Synergy’s data shows that the connect

This week on the Millionaire Car Salesman Podcast, Sean V Bradley dives deep into the world of the inventory crisis.  More specifically, what do dealers do when there are large distances between them and their customers.  When dealers buy and sell vehicles across their entire state, or even the country, how do they ship the vehicle? Joining Sean today is John Robertson, the Sr. Executive Vice President at Ship Your Car Now.  Ship Your Car Now, the leading integration automotive transportation solution, has been in business for over ten years.  They specialize in shipping low volume units, even just one vehicle at a time.  Digital retailing and remote deliveries has become a common practice and is likely here to stay.  Ship Your Car Now is the #1 vehicle shipping company to facilitate this process.  Furthermore, dealerships are using Ship Your Car Now to help with the inventory crisis, especially for their vehicle buying center and used car acquisition strategy. What separates Ship Your Car Now from every othe

This week on the Millionaire Car Salesman Podcast, Sean V Bradley discusses the importance of the Internet sales department and BDC.  More specifically, how AutoWeb’s third party leads paired with the right process will have an immediate impact on a dealership's bottom line.  AutoWeb’s high quality leads can easily generate an additional $1.6 Million in additional gross profit each year. Joining Sean today is Sebrinner Blair-Henry and Paul Maglio.  Sebrinner is the BDC Director at Ritchey Autos and Paul is a Director of Client Success at AutoWeb.  Being experts on third party lead providers and the best practices in regards to process, they drop a tremendous amount of knowledge to help dealerships sell more leads. About Sebrinner Blair Sebrinner Blair-Henry is the BDC Director at Ritchey Autos.  Ritchey Autos is located around the Orlando, FL area and has four brands at three locations.  Their locations include: Ritchey Cadillac Buick-GMC in Daytona Beach, FL, Daytona Subaru in Daytona Beach, FL, and Subaru V

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP dives deep into SEO for automotive dealerships.  Joining Sean Bradley is Wayland Myers, the CEO of MarketPage.  They discuss how website platforms are the biggest problems for automotive dealerships and their SEO.  This is proven when you do a search in your local market for a year, make, and model.  Look at who is ranking.  It typically isn’t the dealership, rather it is the aggregators, such as CarGurus and AutoTrader. In addition to the lack of SEO, these website platforms have a low time on site and a very high bounce rate.  Dealerships need to stop competing with their manufacturers, 3rd party providers, aggregators, and their competition.  Dealerships need to protect their marketing budget and have a scalable SEO strategy.  All of this and more in today’s Millionaire Car Salesman Podcast episode. About Wayland Myers Wayland Myers has dedicated his professional career to advancing digital marketing technology and tactics for the larg

This week on the Millionaire Car Salesman Podcast, L.A. Williams dives deep into phone calls.  Joining L.A. is Malik “Young Jedi” Bronner.  With the Internet and phones being the new showroom, sales associates need to develop the phone skills needed for today’s market.  With this in mind, L.A. and Malik pull phone calls on today’s podcast.  They give on the spot tips and advice on how to handle different situations and questions over the phone. About Malik Bronner Malik joined the Dealer Synergy team in December 2018 as a client call quality analyst.  Through his hard work and drive for knowledge over the past three years, Malik worked his was up to a performance coach.  While well versed in automotive sales, his specialty is with Internet sales and phone training, coaching, and monitoring.  Additionally, through his Young Jedi Counsels, he has made it his mission to help automotive sales reps across the globe with their phone skills. Resources Dealer Synergy & Bradley On Demand: The automotive industry’s

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses the best practices for the automotive Internet sales department and tips for handling leads.  The automotive industry has seen significant changes over the past 15 years. How we communicate with customers today is different.  More importantly, the information customers have at their disposal and how they communicate with dealerships is completely different.  Today, there are departments specifically meant to handle automotive Internet sales leads and special finance leads. And, when it comes to quality automotive leads, AutoWeb is hands down the best. Joining Sean V. Bradley, CSP today is Laura Whitten.  Laura is an Internet Sales Director and has been in the automotive industry for over 15 years. She works with Northstar Kia Mitsubishi, a five rooftop dealer group, based in Queens, New York.  Laura’s dealer group sees about 10,000 leads a month, but she is able to crush it because of AutoWeb and the quality of their leads. Sean

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Robert Lowery, a sales associate at Lexus of Winter Park in Winter Park, FL.  They discuss how you can make as much money as you can earn in the automotive industry.  As a green pea or a seasoned veteran, any automotive sales associate can make an extraordinary amount of money.  Robert Lowery started doing so his first month on the sales floor. About Robert Lowery Robert Lowery entered the auto industry in 2010.  He started working as a technician at a Ford dealership after attending Universal Technical Institute in Orlando, Florida.  After two years at a Ford dealership, Robert made the move to Infiniti dealership.  He worked at this dealership for 8 years as a technician.  With the desire to be more and make more, Robert wanted to take the step up to a management position.  His GM informed him that becoming a service advisor would be the next step.  Quickly becoming the top performing service writer, Robert remained in this r