Millionaire Car Salesman Podcast

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Robert Lowery, a sales associate at Lexus of Winter Park in Winter Park, FL.  They discuss how you can make as much money as you can earn in the automotive industry.  As a green pea or a seasoned veteran, any automotive sales associate can make an extraordinary amount of money.  Robert Lowery started doing so his first month on the sales floor. About Robert Lowery Robert Lowery entered the auto industry in 2010.  He started working as a technician at a Ford dealership after attending Universal Technical Institute in Orlando, Florida.  After two years at a Ford dealership, Robert made the move to Infiniti dealership.  He worked at this dealership for 8 years as a technician.  With the desire to be more and make more, Robert wanted to take the step up to a management position.  His GM informed him that becoming a service advisor would be the next step.  Quickly becoming the top performing service writer, Robert remained in this r

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews David Holmerud, the GM at Norm Reeves Honda Superstore Irvine in Irvine, CA.  Norm Reeves Dealerships has the #1 Honda dealership in the world, and while Dave is not the GM of that store, his store is in the top 30.  Sean and Dave discuss how automotive sales associates can work their way up to being a GM of a car dealership.  While there are skills needed to become a successful sales manager, the biggest thing Dave looks for is the right personality.  The right person will be a coach and mentor to the team.  They need to give the team the tools to be successful, and then take them under their wing and show them how to get the job done.  Dave attributes these qualities and his persistence to his success, claiming that persistence will wear down resistance. About Dave Holmerud Dave Holmerud started as a sales associate for an event company in the auto industry.  After a slow start, Dave finally sold his first vehicle and took of

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews David Long, the Executive GM of Hansel Auto Group, an eight rooftop auto group with locations in Sonoma County, CA.  They discuss the evolution of the automotive industry.   The retail automotive industry today is a people business.  It is all about customer service, the customer experience, and taking a customer first mentality.  It is also about your people; training, developing, leading, and mentoring them to be successful, personally and professionally, while putting the customer first.   David discusses how having the proper dealer-vendor relationships helps to achieve this.  One of his favorite vendor relationships is CallSource.  CallSource records and tracks all inbound and outbound phone calls.  He receives DealSaver Alerts from CallSource, which are email updates on every call where his staff did not ask for the appointment or the customer did not commit to an appointment.  Additionally, Call Source aids Jeff and his

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Robbie Irvin, a sales consultant at Gary Smith Honda in Fort Walton Beach, FL.  They discuss how Robbie went from averaging 18 cars and making $5,000 per month to selling 35.5 cars a month with $19,000 in personal income.  They also share the tips and techniques that any car sales associate can do to sell more cars and make more money. About Robbie Irvin Robbie Irvin has been in the automotive industry for three and a half years.  Starting at a CDJR store in Illinois, he and his family moved to Florida two years ago where Robbie started working as a sales consultant at Gary Smith Honda.  Prior to 2020, the most Robbie had earned in a single year was $60,000 and he averaged 18 vehicles sold each month.   In June 2020, Robbie sold 35.5 cars and made $19,000.  He was able to increase his monthly production by changing how he starts each day, along with his daily work plan and his plan of attack.  A few of these changes include get

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Jeff Homolak, the Business Development Manager at Medina Auto Mall in Medina County, OH.  Not only is Medina Buick GMC the #1 Buick GMC dealership in the country, but they also won the GM Dealer of the Year Award in 2020. Jeff built the Internet Sales Department at the Medina Auto Mall in September of 2020.  Since then, the BDC has grown to extraordinary heights, setting over 840 appointments and selling an average of 350 cars each month.  Jeff attributes this success to tracking the most important KPI’s: appointment confirmation rate, appointment show rate, and appointment sold rate. Jeff also contributes much of his success to training his people the right way.  Training is the most important element of a team in any industry.  Like Special Forces and Navy SEALS, all members of a team must constantly practice, drill, and rehearse.  While Jeff is big on training, he is unable to see and hear everything.  His partnership with C

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Danny Zaslavsky, the Managing Partner and General Manager of Country Hill Motors in Merriam, KS.  In addition to his role at Country Hill Motors, Danny is also the Managing Partner of VinCue.  VInCue is an innovative all-in-one solution that gives dealers access to real-time data and tools in a single system to stock smarter, increase turn, beat your competition, and above all else - maximize profits.  Sean V. Bradley and Danny Zaslavsky dive into used cars.  Most specifically, they discuss the concept of highest authentic value.  Highest authentic value is attributing anything to the vehicle that makes it more valuable than just the price.  The foundation of highest authentic value starts with options, features, packages, and dealer exclusive values.  These will tie to keywords that consumers search, attracting them to your VDP.  Since the VDP on the vehicle includes the correct options and packages, the vehicle has a higher v

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Karen Rodriguez, the Director of Operations at Doral Automotive Group, a 3 rooftop automotive group in southern Florida.  Their first store, Doral Lincoln in Doral, FL, is the 3rd largest volume Lincoln dealership in the nation.  This location paved the way for their growth, and two and a half years ago they purchased Ford of Kendall in Palmetto Bay, FL.   Since then, Karen and her team turned the store into one of the top 50 Ford dealerships in the nation.  Then, less than a year ago, Doral Automotive Group opened their third location, Lincoln of Cutler Bay in South Miami Heights, FL.  Today, the three stores combine to sell about 800 - 900 vehicles each month. Joining them on today’s interview is Kelly Koliopulos, the Sr. Director of Sales for CallSource, as a subject matter expert on CallSource’s call tracking, lead management, and business analytic solution.  They discuss how CallSource became Karen’s secret weapon and help

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Chuck Kramer, the Chief Operating Officer of Foundation Automotive Corp.  Foundation Automotive Corp has a total of 22 dealerships in the United States and Canada and will be adding another 23 stores by January 2022. About Chuck Kramer & Foundation Automotive Corp Chuck Kramer is not only the COO of Foundation Automotive Corp, he is also an investor.  He follows the mindset that one person cannot do everything on their own.  As such, the Foundation Automotive is structured around standard operating procedures and their people..  Additionally, all of their dealership operators are not just partners, they are true partners.  They are the managing partners and the face of the store, and Chuck oversees all of them. With this business model, Foundation Automotive Corp is not only able to scale their operations, but also grow their organization in the middle of the COVID pandemic.  Adding to their model, there is a large focus on

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Ian Knell, the General Sales Manager at Medicine Hat Nissan in Medicine Hat, Alberta, Canada.  Sean and Ian discuss the techniques on how to sell more cars that took Ian Knell from a sales associate to a General Sales Manager in six years. About Ian Knell Ian has been in the automotive industry for just over 6 years.  Joining Medicine Hat Nissan about a year and a half ago, Ian was able to double the sales of the dealership.  He accomplished this by building and training his team with the tips and tricks on how to sell more cars that helped him sell up to 33 cars per month. Ian started his career in the automotive industry as a sales associate.  He accomplished his quick path to becoming a General Sales Manager by going above and beyond.  Ian has the mindset that you have to treat every customer as if they were family.  Ian sends handwritten notes to his customers, works the service drive, utilizes video communication, and now

The pandemic has altered everything every human on earth has ever known. Businesses shut down, millions of people lost their jobs, and it seemed that everything went into a standstill when Covid-19 plagued the planet. However, business owners found a way to maintain their presence. The world has thoroughly transitioned to relying on social media and internet accessibility since the pandemic started. Dealerships had to stay afloat during a time of chip shortages, and an inventory crisis. While some dealerships fell behind the new normal curve, others  were able to dominate the unfortunate circumstances and create advantageous opportunities! The Millionaire Car Salesman Podcast Presents: GM of the #1 BMW Dealership in the U.S for Increasing Customer Pay by 300% During the Global Pandemic: Mike Udell  Here at the Millionaire Car Salesman Podcast, improvement in success and wealth is what drives the motivation for our hosts and guests. This week, Sean V. Bradley had the pleasure to meet with Mike Udell, the GM fo

With a happy team in your dealership it is inevitable that your customers will be happy, yet that is not always the case. Our automotive industry is in a state of focusing on volume numbers and becoming a low priced leader because of the inventory crisis. However, this mindset of sell, sell, sell is damaging the relationships between our dealerships and clientele. Dealers no longer treat their customers as if they are buying the best car on the market, and this rush of getting rid of their inventory lowers the customer’s experience and excitement. Millennials, the most influential and resourceful age group, are the #1 buying demographic in the world. With that in mind, beginning those fresh relationships with quality engagement will offer a better chance at generational loyalty.  The Millionaire Car Salesman Podcast Presents: How To Decrease Attrition & Build A Team That Cares From The Internet Director Of A Multi-Store Auto Group, Stephanie Platt With over 20 years in the automotive industry, Sean V. Bra

The Millionaire Car Salesman Show Notes:  Marketing in a dealership is just as important as having cars on the showroom floor, and it’s impossible to run your dealership without either! Professionals in marketing management are much more valuable than advertisement agencies, and much more cost efficient. Communication to a community or an audience is not an overnight skill to be learned.Having a human that is versatile and well-versed in marketing and public relations is a driving factor that can separate your dealership from others! Automotive marketing is not just about speaking “car talk”, but is much rather about understanding the needs of the average person and being able to translate that industry fluently. The Millionaire Car Salesman Podcast Presents: Learn How to Save your Coins and Ditch the Ad Agencies with Ally Piñon, Marketing Manager at Chastang Auto Group At the Millionaire Car Salesman Podcast, we target essential figures as guests that truly understand the automotive market! This week’s episo

In 2020, women make up less than 20% of the total employees in the automotive industry. To further that idea, only about 6% of car salespeople are minorities. The automotive industry is a white, male dominated industry that does not make the car buying or car selling experience very simplistic for everyone. To make an impression in this business, you have to stand out from the norm, and find out your target market. The inclusion, diversity, and advocacy is critical to the success of any car dealership. The outreach that a diverse and versatile sales and leadership team can obtain will only improve your dealership financially, and it’s ties to the community.  The Millionaire Car Salesman Podcast Presents: Crissy Burton, The Car Fairy, Surpasses 90% of Car Salesman in the U.S with just 5 Years in the Industry Sean V. Bradley is one of the few success stories that represents the small percentage of minorities in the automotive industry, and it’s reassuring he can find a figure worthy of the Millionaire Car Sales

In one day, every person is gifted with 86,400 seconds to be able to utilize in their favor. What you prioritize in your day directly influences your current results, and your current results are a direct reflection of how you spend your time. Do not focus on time management. Using the time matrix, you will find that you need to focus on time maximization and organization of your daily life will advance you further to your goals rather than just managing your time. Some might argue that time maximization and time management are synonymous, but they would be incorrect. To manage your time is to simply control it, but to maximize time is using every single second to your advantage, and bring you one step closer to your goals. How busy a person is does not establish their level of achievements or status of results. Time is money, and no one wants to throw money away. While money is everlasting and replaceable, time is not. During this week’s special episode, Karen Bradley takes over as the host for the Millionai

Dealerships tend to spend tens of thousands of dollars on their advertising and marketing strategies per month, yet utilize that budget on antiquated avenues to reach more consumers. What if we told you that you could cut that marketing spend up to 50%, and still sell the same amount, if not more? By investing in your second largest expenditure (advertising and marketing) more strategically, you can save up to hundreds of thousands of dollars yearly. Dealer Principals should have a budget that is allocated towards their social media advertising amenities like human resources, organic, and paid advertising. The Millionaire Car Salesman Presents: Get the Most Out of Social Media Tools with Automotive Retail Head of Facebook: Bob Lanham This week’s episode of the Millionaire Car Salesman Podcast, Sean V. Bradley and L.A. Williams was accompanied by Lauren Robinson, the Digital Marketing Assistant of Dealer Synergy, as a special host. The trio was able to discuss successful advertisement budgeting with the Autom

The Millionaire Car Salesman Full Episode Blog: From Car Salesman to Owner of Five Car Dealerships: Alex Flores More likely than not, most salespeople work hard to achieve the status of becoming a Dealer Principal, dealership owner, and/or General Manager one day. These roles aren’t obtainable through just an application and interview process. To become a DP is not just glamour and wealth, but much rather a role of responsibility that takes years of experience to uphold. Education in multiple avenues pertaining to one job surely pays off, but becoming consistent with education makes all the difference. Training is not something you did, but what you do. The average salesperson will sell 9.6 cars monthly. At a comfortable pace, that’s okay. However the goal is to be great, and change that 9.6 to 56! It is possible to increase your sales volume and change your job title, the question is how much work will you put in to see those numbers grow, and those titles change? On the Millionaire Car Salesman Podcast, pro

The Millionaire Car Salesman Full Episode Blog: How To Build An Automotive Business Development Center (BDC) That Actually Works Training your team in areas like automotive BDC, CRM, and effective marketing procedures is strategic, yet very rewarding. From your customers, salespeople, and managers of the dealership, everyone shows out on top when they have the tools for success guiding the way! Most Dealership GMs and DPs can find training a staff to be strenuous, and financially draining. However, it doesn’t have to be, especially when you're placing money and time in the proper avenues. Higher grossing in your dealership begins with confident salespeople that are reinforced with reliable procedures and products.  The Millionaire Car Salesman Podcast Presents: Optimize the Full Potential of Your Dealership’s BDC with Sean V. Bradley, CSP As a featured guest speaker for the National Association of Minority Automobile Dealers (NAMAD) virtual conference, Sean V. Bradley leads a workshop that is all about buildi

The automotive industry is not unaccustomed to the Wall Street privilege corporate America uses to control some of the greatest influencers in the field. People of color have had nearly a 40 year disadvantage within the ownership department of the dealership business.  With approximately 18,000 new car dealerships throughout the United States, 1,250 are operated and owned by minorities. The 6% of minority owner representation in dealerships does not compare to 30% of buyer representation in 2021. The possibility of raising those numbers can be exceptionally high, however channeling attention into the proper areas of your dealerships must be systematic. This process begins with having fair accessibility, fair opportunity, and fair capital regulation  The Millionaire Car Salesman Podcast Presents: Interviewing the President of National Association of Minority Automobile Dealers (NAMAD) & the Dealer Principal of Nissan Bowie  With an insightful kick start to the week, Sean V. Bradley and L.A. Williams shares

Grant Cardone, or better known as “Uncle G”, never ceases to amaze his audiences with his knowledge of automotive sales training, and marketing one’s brand to establish a solid foundation for success! As the CEO and Founder of Cardone Enterprises, the multi-billionaire has found his way to the top of the food chain in the marketing industry from the deepest financial, and spiritual hole any person could find themselves in. As a man about his business and family, Grant Cardone managed to accomplish every life goal he has set out to tackle since the start of his 35+ year legacy. During this week’s enlightening episode of the Millionaire Car Salesman, Sean V. Bradley and L.A Williams are accompanied by co-hosts Joe Kalitz, and Roy Davila to shed some in-house secrets on how to improve your automotive sales.  Grant Cardone joined in on the Clubhouse session to talk about the lessons he has learned along the way to his successful enterprises. Who better to offer some tricks of the trade than the internationally re

Full Episode Blog: Relationship Selling To Hold More Gross & Sell More Cars Do you like the current gross profit you’re making at your dealership? Well, it doesn’t have to end when the market shortage is over. Gross is a mindset, and you can always hold more gross profit. If the automotive industry can utilize relationship selling in place of transactional selling, company gross will stay up. In addition to changing selling styles, proper automotive sales training will help dealerships sell more cars. Sean V. Bradley, CSP, is joined by his daughter Tianna Mick who is Dealer Synergy’s Sales and Marketing Manager. Their guest Melvin Rodriguez is the GSM of Burlington Volkswagen. They discuss keeping gross profits high after the car shortage is over. They scratch more than just the surface of how the power of training and trust can have on sales.  Additionally, they talk about the differences between relationship and transactional selling. About Melvin Rodriguez Melvin is the General Sales Manager of Burling