Millionaire Car Salesman Podcast

In 2020, women make up less than 20% of the total employees in the automotive industry. To further that idea, only about 6% of car salespeople are minorities. The automotive industry is a white, male dominated industry that does not make the car buying or car selling experience very simplistic for everyone. To make an impression in this business, you have to stand out from the norm, and find out your target market. The inclusion, diversity, and advocacy is critical to the success of any car dealership. The outreach that a diverse and versatile sales and leadership team can obtain will only improve your dealership financially, and it’s ties to the community.  The Millionaire Car Salesman Podcast Presents: Crissy Burton, The Car Fairy, Surpasses 90% of Car Salesman in the U.S with just 5 Years in the Industry Sean V. Bradley is one of the few success stories that represents the small percentage of minorities in the automotive industry, and it’s reassuring he can find a figure worthy of the Millionaire Car Sales

In one day, every person is gifted with 86,400 seconds to be able to utilize in their favor. What you prioritize in your day directly influences your current results, and your current results are a direct reflection of how you spend your time. Do not focus on time management. Using the time matrix, you will find that you need to focus on time maximization and organization of your daily life will advance you further to your goals rather than just managing your time. Some might argue that time maximization and time management are synonymous, but they would be incorrect. To manage your time is to simply control it, but to maximize time is using every single second to your advantage, and bring you one step closer to your goals. How busy a person is does not establish their level of achievements or status of results. Time is money, and no one wants to throw money away. While money is everlasting and replaceable, time is not. During this week’s special episode, Karen Bradley takes over as the host for the Millionai

Dealerships tend to spend tens of thousands of dollars on their advertising and marketing strategies per month, yet utilize that budget on antiquated avenues to reach more consumers. What if we told you that you could cut that marketing spend up to 50%, and still sell the same amount, if not more? By investing in your second largest expenditure (advertising and marketing) more strategically, you can save up to hundreds of thousands of dollars yearly. Dealer Principals should have a budget that is allocated towards their social media advertising amenities like human resources, organic, and paid advertising. The Millionaire Car Salesman Presents: Get the Most Out of Social Media Tools with Automotive Retail Head of Facebook: Bob Lanham This week’s episode of the Millionaire Car Salesman Podcast, Sean V. Bradley and L.A. Williams was accompanied by Lauren Robinson, the Digital Marketing Assistant of Dealer Synergy, as a special host. The trio was able to discuss successful advertisement budgeting with the Autom

The Millionaire Car Salesman Full Episode Blog: From Car Salesman to Owner of Five Car Dealerships: Alex Flores More likely than not, most salespeople work hard to achieve the status of becoming a Dealer Principal, dealership owner, and/or General Manager one day. These roles aren’t obtainable through just an application and interview process. To become a DP is not just glamour and wealth, but much rather a role of responsibility that takes years of experience to uphold. Education in multiple avenues pertaining to one job surely pays off, but becoming consistent with education makes all the difference. Training is not something you did, but what you do. The average salesperson will sell 9.6 cars monthly. At a comfortable pace, that’s okay. However the goal is to be great, and change that 9.6 to 56! It is possible to increase your sales volume and change your job title, the question is how much work will you put in to see those numbers grow, and those titles change? On the Millionaire Car Salesman Podcast, pro

The Millionaire Car Salesman Full Episode Blog: How To Build An Automotive Business Development Center (BDC) That Actually Works Training your team in areas like automotive BDC, CRM, and effective marketing procedures is strategic, yet very rewarding. From your customers, salespeople, and managers of the dealership, everyone shows out on top when they have the tools for success guiding the way! Most Dealership GMs and DPs can find training a staff to be strenuous, and financially draining. However, it doesn’t have to be, especially when you're placing money and time in the proper avenues. Higher grossing in your dealership begins with confident salespeople that are reinforced with reliable procedures and products.  The Millionaire Car Salesman Podcast Presents: Optimize the Full Potential of Your Dealership’s BDC with Sean V. Bradley, CSP As a featured guest speaker for the National Association of Minority Automobile Dealers (NAMAD) virtual conference, Sean V. Bradley leads a workshop that is all about buildi

The automotive industry is not unaccustomed to the Wall Street privilege corporate America uses to control some of the greatest influencers in the field. People of color have had nearly a 40 year disadvantage within the ownership department of the dealership business.  With approximately 18,000 new car dealerships throughout the United States, 1,250 are operated and owned by minorities. The 6% of minority owner representation in dealerships does not compare to 30% of buyer representation in 2021. The possibility of raising those numbers can be exceptionally high, however channeling attention into the proper areas of your dealerships must be systematic. This process begins with having fair accessibility, fair opportunity, and fair capital regulation  The Millionaire Car Salesman Podcast Presents: Interviewing the President of National Association of Minority Automobile Dealers (NAMAD) & the Dealer Principal of Nissan Bowie  With an insightful kick start to the week, Sean V. Bradley and L.A. Williams shares

Grant Cardone, or better known as “Uncle G”, never ceases to amaze his audiences with his knowledge of automotive sales training, and marketing one’s brand to establish a solid foundation for success! As the CEO and Founder of Cardone Enterprises, the multi-billionaire has found his way to the top of the food chain in the marketing industry from the deepest financial, and spiritual hole any person could find themselves in. As a man about his business and family, Grant Cardone managed to accomplish every life goal he has set out to tackle since the start of his 35+ year legacy. During this week’s enlightening episode of the Millionaire Car Salesman, Sean V. Bradley and L.A Williams are accompanied by co-hosts Joe Kalitz, and Roy Davila to shed some in-house secrets on how to improve your automotive sales.  Grant Cardone joined in on the Clubhouse session to talk about the lessons he has learned along the way to his successful enterprises. Who better to offer some tricks of the trade than the internationally re

Full Episode Blog: Relationship Selling To Hold More Gross & Sell More Cars Do you like the current gross profit you’re making at your dealership? Well, it doesn’t have to end when the market shortage is over. Gross is a mindset, and you can always hold more gross profit. If the automotive industry can utilize relationship selling in place of transactional selling, company gross will stay up. In addition to changing selling styles, proper automotive sales training will help dealerships sell more cars. Sean V. Bradley, CSP, is joined by his daughter Tianna Mick who is Dealer Synergy’s Sales and Marketing Manager. Their guest Melvin Rodriguez is the GSM of Burlington Volkswagen. They discuss keeping gross profits high after the car shortage is over. They scratch more than just the surface of how the power of training and trust can have on sales.  Additionally, they talk about the differences between relationship and transactional selling. About Melvin Rodriguez Melvin is the General Sales Manager of Burling

Full Blog: Techniques To Close More Car Deals: Car Sales Tips That Work Selling cars at a dealership can be very simple, but it can also be very hard. The difference between the two falls on the car salesman and the automotive sales training they have received. It comes down to having the best techniques to close more car deals. The best car sales tips that work starts with the beginning of the process.  If you want to sell more cars, you need to properly qualify the customer. This week, Sean V. Bradley, CSP talks about the art of the sale. As the President of Dealer Synergy with over 22 years experience in the automotive industry, Sean is the best in the industry.  While Sean is highly skilled on how to close car deals, he was once mentored by a great GSM.  Today, that mentor is his guest. About Charlie Kearns Charlie Kearns has 39 years experience in the automotive industry, with the last 34 years in a GSM or GM position. Currently, he is the the General Sales Manager at Sansone Jr’s Windsor Nissan in East

Full Episode Blog: Vehicle Buying Center: Buy 100+ Cars A Month From The Public The inventory crisis is affecting car dealerships across the nation. However, there are dealerships that sell more used cars and hold more gross during the used car inventory shortage. That is because they have a Vehicle Buying Center (VBC). Working with Dealer Synergy and VinCue, automotive dealers have a used car acquisition strategy to buy 100+ cars each month from the public. Sean V. Bradley, CSP makes it a mission to stay on the cutting edge of the automotive industry. As such, he partners with dealers and technology companies that put car dealerships first. This week, Sean gives a presentation on how to acquire used cars during an inventory crisis, resulting in the ability to sell more used cars.    Who better to join him than Danny Zaslavsky.  Sean & Danny are the Vehicle Buying Center pioneers. Utilizing VinCue’s revolutionary technology and Dealer Synergy’s HR services, on-site and virtual training, and CRM setup, Cou

Full Episode Blog: Techniques To Sell Cars On Social Media: Strategy & Content You are missing the boat if you do not have a social media strategy! The top sales associates all have one thing in common: they sell more cars because they sell cars on social media. They sell cars on Facebook, they sell cars on Instagram, and they sell cars on YouTube! Additionally, they invest in social media management tools to keep them organized. Sean V. Bradley, CSP, and L.A. Williams talk about social media. Social media is the #1 form of communication. More importantly, they have worked with sales associates that sell more cars from social media alone than the average sales associate does total. While Sean and L.A. are social media superstars, their guest is a social media selling expert. Brandon Cogozzo has found the social media strategy that can elevate any car salesman or dealer’s online presence. About Brandon Cogozzo Brandon Cogozzo loves social media. In fact, he is fascinated by it. As such, he is the Social M

Full Episode Blog: Sell More Cars At A Dealership: Experience Is The New Brand Experience is the new brand! While customers are buying cars, it isn’t the only thing they are buying. Customers buy experience. In order to sell more cars, you must out experience the competition, whether it is in person, online, or through your Automotive Internet Sales Department. So, what type of experience are you giving? This week Sean V. Bradley, CSP, and L.A. Williams discuss how to sell more cars at a dealership. More importantly, they dive deep into experience. The customer experience is one of the most powerful influences. Additionally, the experience will determine where a customer will purchase their next vehicle. Joining Sean and L.A. is Tim Cox. Tim discusses how experience is the new brand. As we all know, most consumers start their process online. So the digital experience must meet their wants and needs as well. About Tim Cox Tim Cox is the co-founder and current senior vice president of sales for CarNow. CarNow i

Full Episode Blog: Automotive Internet Sales: Website, SEO, & Digital Retailing The up bus is no longer pulling up to your dealership.  The Internet is the new showroom.  Words spoken so many times by Sean V. Bradley, CSP and L.A. Williams.  Today they dive deep into the world of automotive internet sales.  More specifically, car dealership websites. Their guest, David DiPasquale, is the GM of Northtown Lexus.  Their website is powered by Dealer eProcess and is a powerful tool for the dealership.  Exploring the site, Sean praises Dave and Dealer eProcess for the customized site and advanced SEO practices. About David DiPasquale David DiPasquale has been in the automotive industry for 34 years.  For the past 25 years, he has been the General Manager at Northtown Lexus.  Located in upstate NY, just outside of Buffalo, NY, Northtown Lexus is a single point location that is a part of a large automotive group. Dave started working for his automotive group 34 years ago at their Lexus Dealership. Shortly after h

Full Episode Blog: Tips On How To Sell More Used Cars At A Car Dealership Do you want the tips on how to sell more used cars? You should, but do you know where to begin? The best automotive sales training will help you sell more cars.  However, you have to take things to the next step.  With the proper road to a sale, you can not only sell more cars through relationship selling, but also unlock the key on how to generate referrals. Sean V. Bradley, CSP and L.A. Williams dive deep into how to sell more cars.  More importantly, how to sell more used cars.  Not only do they share their tips and best practices, but their guest is a high performing used car salesman. Their guest, John H. Wilson, is a car salesman at an independent car dealership.  At Hampstead Pre-owned, John sold 59 cars in a single month.  Today, he shares his techniques on how to sell more used cars. About John H. Wilson John never saw himself working in the automotive industry.  Before he started to sell cars, he worked in the private security

Full Episode Blog: Interviewing The Owner of the #1 Volume Mitsubishi Dealer In The US Are you looking for the best car sales tips to help you sell more cars, hold more gross, and make more money?  The top sales associates not only market and sell themselves, but they also sell cars in service. With the right automotive sales training, branding, subprime & special finance deals, and the service drive are the best ways to do so. The Millionaire Car Salesman Podcast Presents: Interviewing The Owner of the #1 Volume Mitsubishi Dealer In The US This week, the Millionaire Car Salesman Podcast focuses on exactly that.  Sean V. Bradley and L.A. Williams talk to the owner of the #1 volume Mitsubishi dealership in the US.  Mike Dorazio built his automotive empire on those principles.  With proper automotive sales training, branding, and focusing on special finance, Mike has made waves in the automotive industry. About Mike Dorazio Mike Dorazio is the owner of Platinum Central Pennsylvania.  Mike started Pla

Full Episode Blog: Tips and Techniques on How to Sell More Cars Using Social Media Every car salesperson wants to sell more cars. That is the ultimate goal in sales, to sell more and make more money.  Wanting is one thing, but taking the extra steps is the next.  The top earning car sales associates sell more cars on social media.  They sell more cars online, they sell more cars on Facebook, and they sell more used cars.   Why be average when you can be electrifying? If you are reading this, chances are: you are looking to sell more cars and make more money. So, are you tired of being average?  What kind of salesperson do you want to be?  If you want to be the best, you need to start taking advantage of social media to sell more cars. You need to utilize social media to revitalize the lost art of prospecting.  Here is a guide to go from a mediocre yawn, to social media, car-selling superstar. The Blind Master, L.A. Williams, talks about the lost art of prospecting on this week’s episode of The Milli

Full Episode Blog: HR & Recruiting Tips For Dealerships: Hire The Best Employees Automotive dealerships can hire the best employees.  The problem is, they don’t.  Automotive dealerships have one of the highest turnover rates in the country.  It is costing dealerships money.  First is the cost of HR, including advertising and screening costs.  In addition to these HR expenses, they are losing time and productivity.   Why is the turnover at automotive dealerships so high?  All else aside, It is because they are not hiring the right people.  Some of the best employees a dealership can hire are those with disabilities.  Employees with disabilities can outperform other employees a lot of the time.  Additionally, they are also some of the most loyal and innovative people out there. Sean V Bradley and L.A. Williams discuss how dealerships can hire the best employees.  Stabilizing your HR begins with hiring the very best people.  Nadine Vogel joins Sean and L.A. to discuss how the best people are oftentimes overl

Full Episode Blog: From Broke to Multi-Millionaire Real Estate Investor, John McSherry’s Tips on Personal Investment and Wealth Accumulation.  3 Key Personal Investment and Wealth Accumulation Takeaways “Looking back at it now, my bottom was the greatest gift, the greatest blessing that has ever happened to me. Even though it was the hardest and most difficult time that I have ever experienced.” John would have been ok living a mediocre life. However, if he didn’t hit rock bottom, he would have never had the drive he does today. “If you are going through something right now. Use that as the fire. Use that as your motivator." The real estate and automotive sales industries are like having your own business. You can “be your own boss” and there is no ceiling to how much money you can make. However, there is also no floor. While there is some training provided in both auto sales and real estate, there can be a lack of individual support. Because of this, it is important to invest in yourself. Hiring a coach is

Millionaire Car Salesman Full Episode Blog: How to Engage & Sell More Used Car Leads Season 4 of the Millionaire Car Salesman Podcast kicks off with used car subject matter experts. The used car market today is more important than it has ever been. How do you engage and sell more used car leads? Live-streamed in the Millionaire Car Salesman Facebook Group and in the Millionaire Car Salesman Club on Clubhouse, hosts Sean V. Bradley, CSP and L.A. Williams welcomes Danny Zaslavsky- Managing Partner and General Manager at Country Hill Motors, Joe Kalitz- Director of Operations at Dealer Synergy, and Tim Cox- Sr Vice President of Sales at CarNow. 3 Key Used Car Sales Takeaways At Country Hill Motors, they perform VIN specific targeted advertising through AdCue. This merges and connects consumers with behaviors with a vehicle type or class and a price range.  When Country Hill Motors’ inventory matches a specific consumer’s need, ad spend is used to advertise to just that customer or group of customers. Multi-

Millionaire Car Salesman: Car Salesperson Sells Over 56 Units and Makes $40,000 in One Month Millionaire Car Salesman Full Episode Blog: Car Salesperson Sells Over 56 Units and Makes $40,000 in One Month   3 Key Automotive Sales Takeaways Creating an environment and culture filled with positivity, energy, and excitement can and will help a sales team sell more cars.  This is the culture at Buick GMC Cadillac of Fort Walton Beach, where each individual sales associate sells, on average, six times more cars than the average automotive sales associate in the United States.    The service drive is essential to every automotive salesman.  Jared Johnston says that you should not try to sell out of the service drive, you should make an offer or make a suggestion in the service drive.  “Sometimes you don’t ask the wrong question, you ask the wrong way”’   The reason why most sales associates are average is because they only focus on two or three ways to sell a car.  There are eight ways to sell a vehicle, and t