Millionaire Car Salesman Podcast

On today's episode, the hosts of the Millionaire Car Salesman sit down and have an organic conversation about making money! This MUST listen to episode is filled with priceless advice from both Sean Bradley and LA Williams. Both are very successful individuals in their fields of expertise.  Get advice on book recommendations, like Rich Dad, Poor Dad and Richest Man in Babylon, to advice on the most important investment you can make, which is yourself! The most precious commodity we have are the hours we have on the clock. We need to understand how valuable our time is in order to be successful. The next step to success is having that large destructive fire of passion and tenacity.  LA breaks it down on how simple it is to obtain the life you desire - "If you see someone living the life you want, you need to do what they do." Invest in yourself by attending seminars and networking. There are multiple ways to make money, no one way is wrong. You just have to get the mindset and then develop the skill set.

Against all odds Louie Herron, fought his way to ownership in the auto industry. Louie was adopted at the age of 5, never completed college. However, he did not let that define him or stop him. Louie believes that God has a plan for everything, he got his shot in the Auto Industry because of the Jackson State Helmet. Louie entered the industry in 1995, with little to no training. He had to discipline himself by memorizing scripts, learning on the fly, and changing his mind frame about cold calls- making them a business. Louie's dedication and commitment elevated him to management within the first two years.  Louie believed that accountability as a manager is the best way to earn money in the industry. He believes there is immense amount of money to be made in the car industry. But you have to stop looking at a customer as a price, and look at yourself and the value you bring to the customer. The path to success is not a straight line. You must be consistent, proactive and have the intent to produce. Success c

Brad Lea, a soon to be self-made billionaire comes from humble beginnings being raised in a blue-collar family out of the northwest, his father a millworker and mother a typesetter. Brad's determination and hard work has paid off. His expertise in training led him to develop the most powerful training platform, which is Lightspeed VT.    Brad firmly believes that training is not something that you did it is something that you do. He has identified the 4 parts of great training. Good Content. Repetition. Practice. Accountability. Without ALL four you are just exposing yourself or others to information. Good training requires good coaches!    Trained people outperform untrained people. It is that simple. When you get paid on commission you get paid what you're worth. If your check is not what you want, take a look at yourself. If you are not working (which is hands-on practice) you need to be actively seeking information.    Brad knows that success leaves clues! He encourages you to follow them! Do not compare

Shep Hyken is a New York Times Best Selling author and a customer service expert with over 36 years of experience. Shep first started with General Motors, then went to Honda, Lexus, Toyota, and more. His expertise in customer service can be utilized to help take your dealership to the next level.   Shep is a firm believer in the "Amazon" effect. Customers have gotten smarter with higher demands. 75 billion dollars are wasted because of the lack of good customer service. Studies show that customers would give up other satisfying activities to receive good customer service.    Shep recommends becoming the "server" of your dealership. It is your territory and you need to make your tips (commission). Shep offers tips in building those personal relationships and continuing to see the customers issues through.    You are the average of who you hang out with, so it is vital to always ask for feedback. Learn to swim with the sharks without being eaten alive! 

Marilyn Batres had a career with Sharp but made the decision to enter an industry she knew nothing about 12 years ago and has never looked back.  Marilyn increased her Internet Department by 200 units per month as a result of her motto - "If you work hard and do what you are asked the sky is the limit!" To Marilyn working hard is having your priorities straight. As a manager, your priority should be to touch and stay aware of the work that is being done in your department on a daily basis.  You're only as good as your team. To keep the attrition rate low managers must realize that people like training and structure, create that environment! Entering a foreign industry, Marilyn quickly realized that focusing your training on your weakness is the most beneficial for your success. She has implemented that philosophy into her department and continues to build her team. 

Ali Reda joins the Millionaire Car Salesman podcast to share his superhero talents on breaking records, right processes and believing in yourself! Ali Reda recently broke the Guinness World Record for most cars sold in 30 days! On average, most car salespeople sell 9.6 unit a month. Ali Reda, a.k.a. the real-life Bruce Wayne sold 202 units in that time! He offers advice for any aspiring automotive sales professional who wants to take their sales game to the next level: don't focus on the numbers, feel a sense of urgency, and know your product. If you want to become the superhero of your dealership, you need to constantly be learning. Learn from the mistakes of others and always strive for self-improvement! Want to connect with Ali? Find him on his social links below! FaceBook Linkedin Profile

Karen’s story with Dealer Synergy began in 2007 when she met Sean. She began her career in the finance and accounting industry and rose through the ranks to become the CEO of multiple companies! Karen is one of THE premiere women in the automotive industry, with over 11 years of Automotive Sales experience. Her sole mission has been to help car dealerships and their personnel achieve their maximum potential. She has directly helped over 1,300 rooftops and tens of thousands of Automotive Sales Professionals evolve personally and professionally! She is a Time Maximization EXPERT and as a certified Franklin Covey Trainer and Facilitator has been invited to speak at multiple conferences across the country. Karen has lived by the principle of "Begin With The End In Mind", disciplining yourself to achieve your maximum potential.    

This week, Sean V. Bradley, CSP, and L.A. Williams chat with Julio Lara of Country Hill Motors. Julio has worked at Country Hill Motors for 2 years, and averages 20+ units a month!  Julio is a self-starter: he has developed two brands to promote his work. As a car salesman, his FaceBook page Buy it from Julio (which started as Julio Drives It, where he test-drove cars) is his way of interacting with customers on social media. He utilizes Paid Ads and FaceBook Marketplace to close 5+ sales online a month.   He believes in being a self-starter: utilizing the technological and social resources around you, believing in your product, and having a code of conduct. Main goal is to do what Julio does the best. Use resources the way you're supposed to use them, keep a positive attitude, having standards and a code of conduct.      You can find Julio on FaceBook at Buy it from Julio, or at Country Hill Motor's official site.    

The founder of the Automotive Game Changer conference and Managing Partner of Brooklyn Mitsubishi, El Patronn joins LA Williams this week on the Millionaire Car Salesman Podcast! Learn about promoting yourself and creating your own business, how not to make excuses, getting the right tools for your success, focusing on customer needs, culture in the automotive industry, and the habits of the most successful people. El Patronn averaged 26-28 units a month and made 94,000 in his first year as a car salesman, and now he and his team average 350 units a month! It took El Patronn 15 years to reach his level of success, and he owes it to his processes! Let him teach you how to come out of your shell and focus on the opportunities. 

The Millionaire Car Salesman Podcast meets the Billion Dollar Girl, a car consultant who worked for one of the Top 10 dealerships in the nation. She earns 1.1 billion a year! Toni Anne talks Internet Sales with Sean and L.A. and how to make more money with Phone-Ups and Internet/BDC departments. 99% of customers go online to shop for their car. Whether it's a form-fills or the first call to the dealership, the experience your dealership delivers to the customer makes the biggest impact with your sales. You can either make money or make excuses in sales.  Listen to Toni Anne break down cost per sale, her previous experience working for a 20+ rooftop dealership, how to re-evaluate your process on leads and working with vendors and the importance of training your people the right way.

Our own LA Williams sits down for a conversation with Josh Leader, a multi-rooftop Internet Sales Director on branding yourself and helping others grow in the automotive industry.

Sean V. Bradley, L.A. Williams, and Frank Crinite touched on what content the Podcast will focus on…… MAKING MONEY WORK FOR YOU! - Frank Crinite Frank Crinite is one of the rare, living breathing money-making machines that have sold over 12,000 cars in his career to date. He simply just DOES NOT KNOW HOW TO LOSE! Frank attributes his success to his mindset of “BELIEVE YOU CAN DO IT!” You have to High Five the mirror! If you don’t love you no one will love to be around you! Frank shares that he always wanted to be a businessman growing up and now he is running life as if he has his own business within The Honda family of dealerships. The car industry is a nondiscriminatory field that if you have a long term mindset there is an immense amount of money to be made! Frank has FREEDOM because of the hard work and dedication, the blood, sweat, and tears, he has invested in his career over the years. He has the freedom of time to give back to the charities that he cherishes ALL year long, he has rental properties tha