Millionaire Car Salesman Podcast

In this electrifying episode of the Millionaire Car Salesman Podcast, hosts LA Williams and Sean V. Bradley dive deep into the innovations shaping the automotive CRM landscape with special guests Shane Born and Melissa Sinclair from NCC and ProMax.  "You're investing in one of the most important tools to help run all aspects of your business. You want to make sure that it's set up properly from the very beginning." - Melissa Sinclair As the automotive industry faces unprecedented changes, Shane and Melissa discuss how their companies are spearheading the credit-first approach in CRM solutions, creating streamlined and transparent processes for both dealers and consumers. The episode begins with the hosts addressing missed speaking opportunities at an industry event due to unforeseen circumstances and quickly shifts focus to the groundbreaking strategies being implemented by ProMax, setting a new bar for CRM systems integrated with National Credit Center resources. "Success involves partnering with the right p

In this episode of the Millionaire Car Salesman Podcast, join LA Williams and Sean V. Bradley as they unveil the blueprint for community-centric success in the automotive industry. Special guest Nate Barrett, president of Twin City CDJR, shares insights into how his dealership has thrived through five decades by treating people right and embedding themselves within the community. Explore the inspiring journey of Twin City CDJR from its humble beginnings under the guidance of Nate's grandfather, Don Trout, to its current achievements and continued dedication to community service. This episode offers invaluable advice for dealerships seeking longevity and deeper community connections in a rapidly changing marketplace. Dive into the discussion as Nate Barrett, with over 25 years in the automotive industry, delves into the philosophy of running a customer-focused dealership. Key highlights include the importance of treating customers how you would like to be treated, and innovative ways to engage with the communi

In this episode of the Millionaire Car Salesman podcast, Sean V. Bradley and LA Williams delve into the groundbreaking impact of AI on the car sales industry! Joined by Misty Tippets from Podium, the discussion navigates through the complexities and opportunities presented by AI, particularly in dealership management and customer engagement. From addressing staffing challenges to enhancing customer relationships, this episode offers a forward-looking view on leveraging artificial intelligence to meet evolving consumer expectations and increase operational efficiency! Listeners will gain valuable insights into: How AI is solving staffing challenges and improving response times. The integration of AI with CRM systems to enhance dealership efficiency. The importance of choosing the right AI technology for your dealership’s unique needs. Why emotional intelligence is crucial for high-stakes sales and customer engagement. Networking opportunities for women in the automotive industry. Stress management

Kicking off Season 10 of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and L.A. Williams reveal the exciting innovations coming in 2025, including the official launch of Synergy Studios and its mission to elevate the automotive industry! They dive into the game-changing role of mystery shopping in evaluating dealership performance and emphasize the crucial role of consistent follow-up in driving sales success! Adding to the excitement, L.A. Williams introduces his new book, So What I Can’t, a motivational guide on overcoming personal limitations and using unique challenges as advantages in both personal and professional life. Sean, L.A., and special guest Tianna Mick (aka T Got Your Keys) engage in a powerful discussion on: The art of storytelling and its impact on writing and communication. Emotional intelligence as a cornerstone of effective leadership. The ongoing push to empower women in the automotive industry. Balancing work and personal life in the high-paced world of automotive s

In this engaging, special holiday edition, episode of the Millionaire Car Salesman Podcast, host LA Williams is joined by Kristen Campbell to explore the evolving landscape of the automotive industry and the pivotal role of public relations in fostering strong business relationships!  "At the end of the day it goes back to treating others how you want to be treated." The conversation dives into Campbell's journey from graduating in public relations during a recession to her current role as Vice President of Account Services at Montway Auto Transport. Her Detroit upbringing gave her a unique perspective on the auto industry, shared here with insights that resonate with both seasoned professionals and newcomers! "We want to give customers the best rate and the best experience possible." The dialogue navigates through the central themes of adaptability and perseverance in business, as Campbell shares how her public relations expertise has fortified customer relations at Montway. The conversation underscores the

In this impactful episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and LA Williams dive into a game-changing discussion that every automotive professional needs to hear! As the year comes to a close, they focus on how you can maximize your dealership's performance during the critical year-end period while laying the foundation for an explosive start to the new year. "Sales is a numbers game, but you must become someone people say yes to before they even know the opportunity." - LA Williams From cutting-edge CRM strategies to perfecting your BDC operations, Sean and LA share actionable tips that will help sales teams and dealerships not just survive but thrive in a competitive marketplace! They also highlight the importance of teamwork and communication across all dealership departments, ensuring every member of your team is aligned for success. Plus, the episode celebrates a special milestone for Kalina Bradley, who has made waves during her four years in the automotive industry! "A sale

In this episode, Sean V. Bradley sits down with industry expert Jenna Blankenbiller to tackle a topic that can make or break a dealership’s success: CRM management and lead handling.

Join Sean V. Bradley as he delves into the transformative role of artificial intelligence in car dealerships with Chuck Schwan from Muscatell Subaru! In this episode, Chuck shares his insights on how AI, particularly through the use of Podium's AI solutions, is revolutionizing the automotive sales industry! He discusses his role in integrating third-party vendor applications and how AI serves as a vital tool to enhance customer engagement without replacing human jobs. Chuck redefines AI as a dependable assistant that never tires, offering consistent service around the clock! Throughout the conversation, Chuck discusses the practical applications of AI in handling leads and improving customer communication at Muscatell Subaru. With a robust integration into their CRM system, AI proved instrumental in managing thousands of leads efficiently. Chuck emphasizes the benefits of AI, such as setting numerous successful appointments that converted into sales, and the importance of AI remaining professional and unfazed

In this festive and action-packed episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and Tianna 'T Got Your Keys’ Mick uncover the secrets to transforming the holiday season into your dealership’s most profitable time of the year! "This was the most lucrative season when I was selling cars because of the tactics we're discussing today." - Tianna Mick As consumer spending surges during Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, Kwanzaa, and New Year’s, Sean and Tianna provide actionable strategies to make your dealership stand out. From crafting irresistible holiday-themed promotions to building emotional connections with buyers, they reveal how to tap into the holiday mindset and close more deals than ever. ✨ Key Takeaways You Don’t Want to Miss: ✔️ Understanding the holiday buyer’s mindset and financial behaviors. ✔️ Proven promotional strategies that attract attention AND conversions. ✔️ Festive branding techniques that build trust and excitement. ✔️ Inventory plannin

In the latest episode, Sean V. Bradley dives into an exclusive recap of the Cox Automotive VIN Solution CRM Masterclass – an event that brought together over 250 rooftops and even Toyota manufacturer reps for a deep dive into the future of CRM technology in the automotive industry!

In this insightful episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and guest Tianna Mick aka T Got Your Keys tackle the timely topics of the upcoming 2024 election and touch on the upcoming holiday season, both of which bring unique challenges and opportunities for auto dealers. With Election Day… TODAY, Sean and Tianna discuss how potential shifts in political leadership could influence the automotive industry, touching on topics like tax policies, economic incentives, and interest rates. From creating urgency to tapping into festive consumer sentiment, Sean and Tianna share tips on how to keep momentum high and overcome customer hesitations. Whether it's adapting to economic changes or making the most of the holiday buzz, this episode is packed with practical insights that will help dealers stay ahead. Don’t miss out on these valuable strategies to keep your dealership thriving, no matter the season or political climate!   Key Takeaways Voting and Participation: Emphasize the civic

In this riveting episode of the Millionaire Car Salesman Podcast, Sean V. Bradley connects with rising star Christian Velazquez to uncover the roadmap behind his quick ascent in the automotive industry. From his humble beginnings in Mexico City to his service in the United States Air Force, Christian shares the unique experiences that have shaped his journey and contributed to his early success in car sales! Sean highlights the power of Christian’s story and offers him tactical advice on how to continue his upward trajectory! The episode delves into the importance of strategy diversification for any car salesperson aiming to consistently sell 20+ cars per month. From leveraging personal strengths to finding hidden opportunities, Sean breaks down proven methods that can help anyone excel in sales! Don’t miss this episode filled with inspirational stories and actionable tips, perfect for salespeople looking to push their limits and achieve new levels of success!   Key Takeaways Christian Velazquez's backgroun

In this power-packed episode of the Millionaire Car Salesman Podcast, Sean V. Bradley, President of Dealer Synergy, and Karen Bradley, CEO of Dealer Synergy, have the pleasure of sitting down with none other than the legend himself, Jim Fitzpatrick co-founder and president of CBT News! “Behind every great salesperson is a positive mental attitude, and behind every loser is typically the opposite of that." - Jim Fitzpatrick Recorded in the jaw-dropping CBT News studio, this episode is INTENSE! We’re talking about Jim’s EPIC journey from running a dealership to building a digital media empire that’s changing the game for the automotive industry! "If your dealership is 30-40% off [of your sales goals], you’re going to want start listening." - Jim Fitzpatrick But we don’t stop there! We dive DEEP into the hottest topics shaking up the industry right now—like the rise of electric vehicles (EVs), the power of artificial intelligence (AI), and how they’re transforming the dealership model. Plus, Jim brings the H

In this power-packed episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley sits down with two top executives from Cox Automotive's VinSolutions – Mark Vickery, AVP of Performance Management, and Kevin Schmitt, Senior Performance Manager. Together, they dive deep into the exclusive VinSolutions Masterclass happening on November 6th in Chicago, designed to help automotive dealers maximize their CRM effectiveness. "CRM is your compass. If you want to sell more cars, you need to know where you're at, where you're going, and where the problems are." - Kevin Schmitt The conversation focuses on the importance of CRM in today's automotive industry and how dealerships can optimize their systems for peak performance. Mark and Kevin share insights on the importance of culture, accountability, and performance management in transforming CRM tools into powerhouse strategies for success. This episode is a must-listen for anyone looking to get the most out of their CRM and take their dealership's performance

In this electrifying episode of the Millionaire Car Salesman Podcast, Sean V. Bradley sits down with Barry Horn, an auto industry powerhouse and sales consultant at Bob Ruth Ford! In just two short years, this dynamic automotive professional has shattered expectations and transformed his life. Starting his car sales career at the age of 41, he sold an incredible 26 cars in his first month and hasn't slowed down since. With a consistent average of 29 cars per month and a record-breaking month of 40 sales in July, he’s living proof that it’s never too late to thrive in a competitive industry. In this podcast, he shares his financial journey from earning $9,000 in a previous job to grossing $16,000 in a single month through car sales! Join the conversation on the Millionaire Car Salesman Podcast, where high earnings are celebrated, and the hustle is real. His story isn't just about the numbers—it’s about finding the right opportunity later in life and maximizing it. This podcast is for anyone looking to break th

In this FUN and engaging episode of the Millionaire Car Salesman podcast, Sean V. Bradley and LA Williams are joined by Karen 'Karina' Bradley, the CEO of Dealer Synergy and a former recording artist, to discuss the intersection of music and the automotive industry! The episode kicks off with a vibrant introduction highlighting the release and success of Dealer Synergy's "Buy A Car" music video. Throughout the episode, Karen shares her rich history in the music industry, reflecting on her collaborations with artists like Meek Mill and Papoose and how these experiences have shaped her journey in the automotive industry! "It's not just about selling cars; it's about creating a brand that people love and remember." - Karen 'Karina' Bradley   The conversation transitions into discussing creative marketing strategies that dealerships can adopt. Using examples from her music career and Dealer Synergy's marketing initiatives, Karen emphasizes the importance of top-of-the-mind awareness (TOMA) and innovative social m

In this insightful episode of the Millionaire Car Salesman Podcast, La Williams engages in a rich conversation with David Sutton, a veteran in the automotive industry, discussing his vast career, innovative strategies, and significant contributions. From his beginnings in Detroit to top-level roles at General Motors and Volkswagen, David shares the journey that led him to his current role at Motway. His extensive experience is peppered with valuable lessons on strategic decision-making, the importance of data in remarketing, and effective vehicle transportation strategies. David highlights his transformative work in various roles, emphasizing the necessity of exceeding expectations, effective communication, and continuous learning. His narrative dives into the functionality of Motway's innovative tools, designed to streamline the vehicle transport experience for dealers, enhancing efficiency and ensuring customer satisfaction. From auction operations to the intricacies of car transportation logistics, David s

In this riveting episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley invites Ace Barrow, an Acquisition Specialist at Ed Martin Toyota, for an in-depth discussion on the art and strategy of acquiring cars directly from the public! Sean and Ace delve into the unique role of a full-time car buyer, discussing innovative techniques for vehicle acquisition, the importance of building a personal brand within the dealership, and strategies to expand inventory without relying solely on auctions and trade-ins. The conversation also touches on the significance of proactive customer engagement and how creating robust referral networks can significantly boost a dealership's inventory and overall success! Ace shares insightful details on his day-to-day operations, balancing customer interaction in the service lounge with strategic outreach to potential sellers. He reveals his approach to seamlessly integrating acquisition conversations during routine service appointments and the effectiveness of consiste

In this captivating episode of the Millionaire Car Salesman Podcast, hosts LA Williams and Sean V. Bradley sit down with sales superstar Nathan Hancock to uncover an awe-inspiring journey of determination and success! Nathan reveals how he defied the odds, conquering significant physical challenges to rise to the top in the competitive automotive sales industry. This episode is brimming with motivational insights and actionable strategies, making it a must-listen for anyone in sales or anyone who's facing their own battles. From living with a rare muscular congenital disorder to becoming a top-performing car salesman, Nathan's story is inspiring—it's a powerful testament to the strength of the human spirit! Tune in to discover the secrets behind Nathan's incredible resilience and success!   Key Takeaways Mindset is Critical: Maintaining a positive and proactive mindset is crucial in overcoming both personal and professional challenges. Celebrate Small Wins: Recognizing and celebrating small milestones ca

In this exciting episode of the Millionaire Car Salesman Podcast, Sean V. Bradley welcomes the latest powerhouse to join the Dealer Synergy executive team—Jenna Blankenbiller! With over 12 years of experience in the automotive industry, Jenna's expertise has driven significant growth at Bob Ruth Ford, one of Dealer Synergy's flagship clients. Now, as the new Director of Dealer Relations at Dealer Synergy, Jenna is set to scale her proven strategies to benefit a broader range of clients! Tune in as Sean and Jenna dive into her innovative methods for scaling Internet sales departments and her pivotal role in the successful integration of an international BDC team. They also discuss the game-changing new venture—Dealer Synergy’s outsourced BDC call center in Belize—and the advanced training techniques that will set this team apart! Whether you're looking to optimize your BDC operations or stay ahead with cutting-edge automotive sales strategies, this episode is packed with insights that you won't want to miss!