Millionaire Car Salesman Podcast

In this enlightening episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley, joined by Dealer Synergy’s Director of CRM and Technologies, Jonathan Schrieber, delves deep into the intricacies of Customer Relationship Management (CRM) systems in the automotive industry. The discussion highlights the evolving roles within the dealership environment and the crucial importance of CRM systems as a cornerstone for modern automotive businesses. The episode begins with an exploration of Jonathan's extensive background, emphasizing the value of his varied experience from education to high-ranking dealership roles and through to his tenure at LotPop. "I fell in love with the CRM because you can't hide from it. You either do or you don't." – Jonathan Schrieber Throughout the episode, Sean and Jonathan stress the significance of effectively leveraging CRM systems to ensure dealership success and growth. They explore common shortcomings and strategies for enhancing CRM processes, from setup and employee trai

In this episode of the Millionaire Car Salesman podcast, host Sean V. Bradley dives deep into the transformative power of Artificial Intelligence (AI) in the automotive sales industry with guest Billy Hymas, the Auto Director at Podium. The discussion centers around how AI technologies, like Podium's AI named Jerry, are revolutionizing dealership operations by improving leads’ response times and conversion rates.  “AI-driven tools can drastically enhance lead response times and improve conversion rates by providing timely and relevant customer communication.” With insights into the consumer's changing expectations in the post-pandemic world, the duo explores the unparalleled advantages of integrating AI into customer communications, emphasizing the necessity for dealerships to evolve with the digital age. The conversation unfolds compelling statistics and strategies, noting how AI significantly boosts engagement through immediate and relevant communication, even during after-hours.  “Integration of AI in the

In this heartfelt episode of the Millionaire Car Salesman Podcast, Sean V. Bradley and LA Williams celebrate the life and legacy of Jim “The Alpha Dawg” Ziegler, forever an icon in the automotive industry. Joined by renowned guest Cory Mosley, the podcast pays tribute to Ziegler's profound impact and lasting influence on automotive sales culture and training. Through anecdotes, shared experiences, and enlightening discussions, listeners are provided a deep dive into the principles that Ziegler embodied, particularly his advocacy for dealers and his dynamic approach to sales training. "I wouldn't be in the car business if it weren't for what Jim taught me in his training." The episode eloquently captures Ziegler's ethos of doing things his way and the indelible mark he left on the automotive industry. From discussions about the early days of Ziegler's career to his massive influence on automotive sales techniques, the conversation touches on the many elements that made Ziegler a cherished mentor and industry l

In this riveting episode of the Millionaire Car Salesman podcast, host Sean V. Bradley dives into the harsh realities of the automotive industry in 2025. With the backdrop of economic uncertainties, changing tariffs, and the fluctuating electric vehicle market, Sean discusses the challenges dealerships face today. Joining him is Cody Carter, the #1 Car Salesman in the World, who shares his secrets to thriving in such volatile conditions! Cody provides invaluable insights into maintaining profit margins despite rising costs, the declining value of electric vehicles, and leveraging digital retailing for success. “I’m the #1 Car Salesman, but I'm still chasing that 200 car month” - Cody Carter This episode is packed with Cody's expert strategies to navigate a competitive market and offers a unique perspective on adapting sales tactics in response to external pressures such as tariffs and political changes. Sean and Cody discuss the significance of creative leasing options, the importance of working the service d

In this episode of the Millionaire Car Salesman Podcast, LA Williams takes listeners on a dynamic exploration of Dealer Synergy’s innovative outsourced BDC operations situated in Belize!  "Sales is not a one-size-fits-all type of thing... The more creative you can get, the more sales you can do." - LA Williams Recorded LIVE, Williams spells out the operational efficiencies and strategic advantages of leveraging an international call center—pointing out cost savings, quality customer service delivery, and the critical training methodologies that contribute to enhanced dealership success. "Geography does not have to be a challenge anymore. We can employ folks from anywhere in the world!" - LA Williams LA offers a behind-the-scenes insight into how a 2,000-person call center functions, proving that geographic distance does not impede quality customer service or dealership results. Utilizing a Belize-based team trained with Dealer Synergy’s advanced methodologies, sales operations are not only streamlined but amp

In this episode of the Millionaire Car Salesman podcast, hosts Sean V. Bradley and LA Williams delve into the intensity and dedication required to succeed in automotive sales! "If you want to sell more than 10 cars a month, you can't do what everybody's doing, or you're going to get what the majority is getting." - Sean V. Bradley As February closes and March begins, they express concern over the struggles dealers face in adapting to a shifting market. Sean highlights the necessity of consistent effort and willingness to push beyond average performance, leveraging the parallel between sales success and weightlifting: both require heavy lifting and dedication for exceptional results! "Success in automotive sales is just like weightlifting; it requires effort, consistency, and the willingness to push beyond the average." - Sean V. Bradley The episode emphasizes the importance of deep, relentless training for salespeople, BDC reps, and managers within the automotive industry. Sean and LA explore why many profess

In this episode of the Millionaire Car Salesman Podcast, LA Williams and Sean V. Bradley tackle a heavy question within the automotive industry: Dealership Pay Plans! They get into what constitutes a good verses a bad pay plan and how professionals in the industry can effectively navigate them for maximum benefit.  "I rather see someone in an environment where they have the opportunity, the respect, and are working in a setup that aligns with their financial goals." – Sean V. Bradley Both LA and Sean emphasize the importance of understanding dealership environments rather than just focusing on the pay plan itself as the path to financial success! Williams introduces the episode with an appeal to listeners for feedback on audio improvements, setting up an engaging conversation for the audience.  "Money is a seed; you plant it somewhere and it grows. That's the whole purpose of money." – LA Williams The discussion provides a deep dive into various components of dealership pay plans, including commissions, draws

In this episode of the Millionaire Car Salesman podcast, hosts LA Williams and Sean V. Bradley engage in an invigorating discussion with Dr. Alex Lawrence, the Founder and Dealer Principal of EV Auto. From Alex's unique entrance into the automotive industry to the pioneering strategies employed by his dealership, this episode sheds light on the burgeoning world of electric vehicles and their growing market share. Alex shares his insights on establishing a dealership from scratch, particularly one focused on the advanced technology and unique aspects of EVs, while maintaining an exceptional reputation within the industry! "We've got a really strong following that's growing consistently and nicely on TikTok and LinkedIn and a little bit on Instagram and Facebook.” - Dr. Alex Lawrence The conversation dives into the intricate logistics of running an EV-only dealership, including building infrastructure, securing a knowledgeable team, and navigating financial services tailored for EVs. SEO-friendly terms are expl

In this episode of the Millionaire Car Salesman Podcast, LA Williams, Vice President of Dealer Synergy, takes the wheel while Sean V. Bradley attends the Super Bowl LIX! Joined by the vibrant Tianna Mick, known in the industry as "T Got Your Keys," LA delves deep into strategies that transform ordinary sales calls into profit-generating interactions. With emphases on tone, customer rapport, and overcoming common pitfalls in sales conversations, this episode is rich with actionable advice for car sales professionals looking to elevate their game! "Questions control the conversation. Whoever gets the most questions answered is who wins." – LA Williams From addressing the frequent mistakes salespeople make on inbound calls to finely tuning one's auditory skills for detecting buying signals, LA offers a masterclass in sales acumen that stems from years of experience. His anecdotes, interspersed with Tianna's astute questions, unveil techniques on managing customer interactions effectively over the phone. By shari

In this electrifying episode of the Millionaire Car Salesman Podcast, hosts LA Williams and Sean V. Bradley dive deep into the innovations shaping the automotive CRM landscape with special guests Shane Born and Melissa Sinclair from NCC and ProMax.  "You're investing in one of the most important tools to help run all aspects of your business. You want to make sure that it's set up properly from the very beginning." - Melissa Sinclair As the automotive industry faces unprecedented changes, Shane and Melissa discuss how their companies are spearheading the credit-first approach in CRM solutions, creating streamlined and transparent processes for both dealers and consumers. The episode begins with the hosts addressing missed speaking opportunities at an industry event due to unforeseen circumstances and quickly shifts focus to the groundbreaking strategies being implemented by ProMax, setting a new bar for CRM systems integrated with National Credit Center resources. "Success involves partnering with the right p

In this episode of the Millionaire Car Salesman Podcast, join LA Williams and Sean V. Bradley as they unveil the blueprint for community-centric success in the automotive industry. Special guest Nate Barrett, president of Twin City CDJR, shares insights into how his dealership has thrived through five decades by treating people right and embedding themselves within the community. Explore the inspiring journey of Twin City CDJR from its humble beginnings under the guidance of Nate's grandfather, Don Trout, to its current achievements and continued dedication to community service. This episode offers invaluable advice for dealerships seeking longevity and deeper community connections in a rapidly changing marketplace. Dive into the discussion as Nate Barrett, with over 25 years in the automotive industry, delves into the philosophy of running a customer-focused dealership. Key highlights include the importance of treating customers how you would like to be treated, and innovative ways to engage with the communi

In this episode of the Millionaire Car Salesman podcast, Sean V. Bradley and LA Williams delve into the groundbreaking impact of AI on the car sales industry! Joined by Misty Tippets from Podium, the discussion navigates through the complexities and opportunities presented by AI, particularly in dealership management and customer engagement. From addressing staffing challenges to enhancing customer relationships, this episode offers a forward-looking view on leveraging artificial intelligence to meet evolving consumer expectations and increase operational efficiency! Listeners will gain valuable insights into: How AI is solving staffing challenges and improving response times. The integration of AI with CRM systems to enhance dealership efficiency. The importance of choosing the right AI technology for your dealership’s unique needs. Why emotional intelligence is crucial for high-stakes sales and customer engagement. Networking opportunities for women in the automotive industry. Stress management

Kicking off Season 10 of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and L.A. Williams reveal the exciting innovations coming in 2025, including the official launch of Synergy Studios and its mission to elevate the automotive industry! They dive into the game-changing role of mystery shopping in evaluating dealership performance and emphasize the crucial role of consistent follow-up in driving sales success! Adding to the excitement, L.A. Williams introduces his new book, So What I Can’t, a motivational guide on overcoming personal limitations and using unique challenges as advantages in both personal and professional life. Sean, L.A., and special guest Tianna Mick (aka T Got Your Keys) engage in a powerful discussion on: The art of storytelling and its impact on writing and communication. Emotional intelligence as a cornerstone of effective leadership. The ongoing push to empower women in the automotive industry. Balancing work and personal life in the high-paced world of automotive s

In this engaging, special holiday edition, episode of the Millionaire Car Salesman Podcast, host LA Williams is joined by Kristen Campbell to explore the evolving landscape of the automotive industry and the pivotal role of public relations in fostering strong business relationships!  "At the end of the day it goes back to treating others how you want to be treated." The conversation dives into Campbell's journey from graduating in public relations during a recession to her current role as Vice President of Account Services at Montway Auto Transport. Her Detroit upbringing gave her a unique perspective on the auto industry, shared here with insights that resonate with both seasoned professionals and newcomers! "We want to give customers the best rate and the best experience possible." The dialogue navigates through the central themes of adaptability and perseverance in business, as Campbell shares how her public relations expertise has fortified customer relations at Montway. The conversation underscores the

In this impactful episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and LA Williams dive into a game-changing discussion that every automotive professional needs to hear! As the year comes to a close, they focus on how you can maximize your dealership's performance during the critical year-end period while laying the foundation for an explosive start to the new year. "Sales is a numbers game, but you must become someone people say yes to before they even know the opportunity." - LA Williams From cutting-edge CRM strategies to perfecting your BDC operations, Sean and LA share actionable tips that will help sales teams and dealerships not just survive but thrive in a competitive marketplace! They also highlight the importance of teamwork and communication across all dealership departments, ensuring every member of your team is aligned for success. Plus, the episode celebrates a special milestone for Kalina Bradley, who has made waves during her four years in the automotive industry! "A sale

In this episode, Sean V. Bradley sits down with industry expert Jenna Blankenbiller to tackle a topic that can make or break a dealership’s success: CRM management and lead handling.

Join Sean V. Bradley as he delves into the transformative role of artificial intelligence in car dealerships with Chuck Schwan from Muscatell Subaru! In this episode, Chuck shares his insights on how AI, particularly through the use of Podium's AI solutions, is revolutionizing the automotive sales industry! He discusses his role in integrating third-party vendor applications and how AI serves as a vital tool to enhance customer engagement without replacing human jobs. Chuck redefines AI as a dependable assistant that never tires, offering consistent service around the clock! Throughout the conversation, Chuck discusses the practical applications of AI in handling leads and improving customer communication at Muscatell Subaru. With a robust integration into their CRM system, AI proved instrumental in managing thousands of leads efficiently. Chuck emphasizes the benefits of AI, such as setting numerous successful appointments that converted into sales, and the importance of AI remaining professional and unfazed

In this festive and action-packed episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and Tianna 'T Got Your Keys’ Mick uncover the secrets to transforming the holiday season into your dealership’s most profitable time of the year! "This was the most lucrative season when I was selling cars because of the tactics we're discussing today." - Tianna Mick As consumer spending surges during Thanksgiving, Black Friday, Cyber Monday, Christmas, Hanukkah, Kwanzaa, and New Year’s, Sean and Tianna provide actionable strategies to make your dealership stand out. From crafting irresistible holiday-themed promotions to building emotional connections with buyers, they reveal how to tap into the holiday mindset and close more deals than ever. ✨ Key Takeaways You Don’t Want to Miss: ✔️ Understanding the holiday buyer’s mindset and financial behaviors. ✔️ Proven promotional strategies that attract attention AND conversions. ✔️ Festive branding techniques that build trust and excitement. ✔️ Inventory plannin

In the latest episode, Sean V. Bradley dives into an exclusive recap of the Cox Automotive VIN Solution CRM Masterclass – an event that brought together over 250 rooftops and even Toyota manufacturer reps for a deep dive into the future of CRM technology in the automotive industry!

In this insightful episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and guest Tianna Mick aka T Got Your Keys tackle the timely topics of the upcoming 2024 election and touch on the upcoming holiday season, both of which bring unique challenges and opportunities for auto dealers. With Election Day… TODAY, Sean and Tianna discuss how potential shifts in political leadership could influence the automotive industry, touching on topics like tax policies, economic incentives, and interest rates. From creating urgency to tapping into festive consumer sentiment, Sean and Tianna share tips on how to keep momentum high and overcome customer hesitations. Whether it's adapting to economic changes or making the most of the holiday buzz, this episode is packed with practical insights that will help dealers stay ahead. Don’t miss out on these valuable strategies to keep your dealership thriving, no matter the season or political climate!   Key Takeaways Voting and Participation: Emphasize the civic