Millionaire Car Salesman Podcast

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP exposes how some vendors are milking profit off their dealers. Dealerships spend thousands upon thousands of dollars on vendors like AutoTrader, Cars.com, and CarGurus, all for leads, but are those leads worth it when you break it down?  Of course these vendors are important, but with the current economy you can’t be wasting money and getting nothing, but smoke and mirrors in return. Keep your ears open for these deflections: shortage of staff, our people are still in training, or even this one you’re getting lots of VDP and SRP views. Listen in for how Sean V Bradley questions vendors so your dealership doesn’t get terrorized.   About Dealer Synergy Dealer Synergy is an Award-Winning Training, Consulting, and Accountability firm that has built the most profitable Internet Sales and Business Development departments for Automotive Dealerships across North America. Clients will have access to live support from our expertly trained Managemen

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP walks through how to capitalize on inventory struggles. Inventory in the automotive industry has completely morphed post-Covid. Do you find yourself struggling daily with the buyer’s vehicle of choice not being available. What’s the next question you ask your potential buyer? Breaking down the truths behind inventory and qualifications this week with Sean is Malik “Yung Jedi” Bronner. Malik has been working closely with clients and dealerships, and he has pieced together ten potential questions to assist you in directing the conversation. Always make sure you are asking the right follow up questions! Keep the conversation going: educate your buyer, why is that vehicle their top pick, is the buyer open to other vehicles, what options are their favorite in that vehicle, etc. Follow along to improve your buyer’s sales experience and overcome this national issue so you can come out on top.    About Malik Bronner  Starting at Dealer Synergy ov

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses secrets to harnessing the right questions when it comes to properly qualifying prospects on the showroom floor. Do you find you aren’t landing prospects? Do you struggle connecting with your prospects? Are you learning enough about your prospect on the road to the sale? The best rule: If you don’t ask, you don’t get. So when you’re on the phone or in person with a potential prospect collect all the information you can get! What is your prospect’s preferred form of communication? What kind of car did the prospect pull up in? Do they want new, certified pre-owned or used? If you find yourself not always asking or getting answers to these questions, tune into this week's podcast.   About Dealer Synergy Academy Classes Taught in a group class setting, via Zoom, these classes are facilitated by a Dealer Synergy Certified Trainer, with students from all over the world.   About Dealer Synergy Dealer Synergy is an Award-Winning Training

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, is joined by Tianna Mick, AKA @TGotYourKeys, as they break down the next month of travel and events. Sean, Tianna, V Vega, and the Dealer Synergy team are on the move appearing at NAMAD in Miami, FL, Digital Dealer in Las Vegas, NV, and Ally A-List Summit in Phoenix, AZ. Conferences are great places for networking, workshopping, learning and sharing with others in the field. Sean is hosting a presentation at NAMAD and Tianna is hosting her own presentation at Digital Dealer on how to grow your sales by finding your own tribe! Listen in to learn more about why Dealer Synergy is going to these conferences and why they’re important to you!   About Tianna Mick Tianna Mick was born and raised in Reading, Pennsylvania and started her automotive journey at only 19-years-old where she was consistently the top-grossing salesperson, averaging 20+ units and generating $9K – $10K each month in personal income! Tianna is globally recognized for her

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP breaks down controlling the conversation when walking a client through how vehicles are priced. Do you find price negotiation to be the most stressful part of your client interactions? Do you feel that you’re floundering during incoming phone calls? Not sure how to form a better phone conversation strategy? Listen to today’s webinar! Sean V Bradley and L.A. Williams implement the Dealer Synergy outbound phone call process to better control the conversation. Take it slow, and make sure you’re hitting all the points: greeting, asking permission to speak, state the purpose of the call and so on. When you’re armed with a solid strategy you’ll ace every call you make with these simple steps.   About Dealer Synergy Academy Classes Taught in a group class setting, via Zoom, these classes are facilitated by a Dealer Synergy Certified Trainer, with students from all over the world.   About Dealer Synergy Dealer Synergy is an Award-Winning Training

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP focuses on the importance of communication and setting yourself apart from everyone else. Are you just focusing on calling, emailing, and texting your prospects? Statistics don’t lie, emails only have a 2-4% open rate! What other methods could you be capitalizing on? How can you use video communication or social media to connect with potential clients? Tip 1: Keep it as personal as possible! Once you have a prospect engaged, don’t go backwards and just rely on text messages and emails. The market is super competitive, so do the things the average sales person is doing, but also think like there is no box. If you like this tip, listen in for more tips and tricks!   About Dealer Synergy Academy Classes Taught in a group class setting, via Zoom, these classes are facilitated by a Dealer Synergy Certified Trainer, with students from all over the world.   About Dealer Synergy Dealer Synergy is an Award-Winning Training, Consulting, and Account

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about how to be successful in the F&I department. What is the best action plan? What are the pillars of success as an F&I manager?  Joining Sean this week is Jorgina Beto, a 20 year old Syrian F&I manager at McGrath City Hyundai in Chicago, Illinois. Jorgina is crushing the statistics. Sean and Jorgina break down the four pillars that make a successful F&I manager in ways everyone can understand.    About Jorgina Beto Jorgina’s journey began by befriending the sales and management team when she was having car troubles at 17 years old. That persistence and interest turned into an assistant job at 19 years old that quickly moved up into the financial team. Jorgina spent her first year teaching herself the F&I. Jorgina wants everyone to know that anyone can be successful as a F&I manager, it's not a secret!   About Mcgrath City Hyundai A great Hyundai dealership in the Chicago, Illinois, area, look no further th

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses secrets to  prospecting. Do you find yourself struggling to find new sales? Are your monthly sales less than you would like? Are you just waiting for the dealership to hand you new clients? Follow along with Sean, as he breaks down daily practices to increase referrals and sales.  You should ask yourself:  Who do I know who’s in the market for a vehicle?  Who do my friends know who’s in the market for a vehicle?   How can I build my audience?  How can I optimize my daily interactions outside of work? How can I best utilize my social media accounts? If you do not have an answer for any of these questions… get the answers you didn’t even know you needed by listening to this week’s podcast.    About Dealer Synergy Academy Classes Taught in a group class setting, via Zoom, these classes are facilitated by a Dealer Synergy Certified Trainer, with students from all over the world.   About Dealer Synergy Dealer Synergy is an Award-Wi

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about dealership relationships with the Hispanic community. Nationally, dealerships are vastly underprepared to bring in the Hispanic community. Spanish customers struggle and feel uneasy communicating in person, over the phone, not understanding the paperwork, or the ads surrounding the products. How can dealers get prepared and make customers feel welcome and comfortable to return again and again? Joining Sean this week is V Vega, a Performance Coach at Dealer Synergy in Audubon, NJ. V has a unique perspective on the dealership and Spanish community interactions based on her time in the automotive industry and as a consumer. Curious on how this inside point of view can improve your customer relations? Listen to the full podcast to get the answers to set your Dealership above the rest.   About V Vega  Vaesly “V” Vega was born and raised in Cayey, Puerto Rico. When she was 17 years old, she moved to the United States to pursue her

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews a high level car salesman who profited $93,000 in ONE MONTH. Tune in to this week’s podcast to learn how YOU can sell more cars, more often and more profitably.  Joining Sean this week is Damian Mikal, AKA DTheAutoPlug. Damian has implemented his own tactics for referrals, service and orphan owners. Imagine making $15,000 just by referring people that need cars to Damian... This is the real deal! Looking for new leads? Scope out the service department and start talking to the customers. Put yourself out there and BRING IN your OWN leads. Don’t just wait for them to come to you.  There is a lot of money being tossed around in this podcast, L.A. went ham with the sound effects! You’ll really enjoy listening to this episode…   About Damian Mikal Troubled teen who served 6 years, graduated from the school of hard knocks and is now in the top 1% in the auto industry. From Danbury, CT originally got his start in the ATL market and is

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP walks you through his revolutionary software - The Money Mind Mapp! This software is the absolute best way to project and forecast to sell more cars, more profitably and more often.  Joining Sean this week is Malik “Yung Jedi” Bronner, a call analyst and top performance coach at Dealer Synergy. In this episode, Sean breaks down what The Money Mind Mapp is and how dealerships and their personnel will benefit from using the software. NADA stated, pre-pandemic, the average units sold in one month was 9.6 units. With The Money Mind Mapp, users will be able to identify their personal finances for their wants and needs, map out their sales goals to achieve their budgeted wants and needs, and create vision boards. The Money Mind Mapp is a GREAT way to maximize opportunities and minimize risks while profiting for yourself and the dealership. Listen to the full episode for more tips and tricks on maximizing your sales and making you a TRUE Million

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks ‘Time Maximization’. Do you find yourself stressed out about not completing tasks or meeting deadlines? Are you working bell to bell (12+ hours!) because you THINK that’s the time needed to complete your goals? Time maximization is the answer to your problems and here’s why… Joining Sean this week is the CEO of Dealer Synergy, Karen Bradley, the #1 Time Maximization Expert in the Automotive Industry! In addition, Karen has over 17 years experience in accounting and has been honored with one of the highest nominations in the industry, Automotive News’ 100 Leading Women award. There is a BIG difference between time maximization and time management. To manage means: to simply control. Whereas maximization means: to increase to the greatest possible amount or degree for the best outcome.  The first step in Time Maximization is to understand your mission. If the mission is unclear, then the goals are unclear, and ultimately will be unmet

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP invites a Sales Manager to join him for a Q&A session. Together they tackle some unique perspectives on why training is important. This includes interactive learning versus being sat in front of a screen with no direction. Additionally, Sean evaluates the average units sold a month per salesperson in a dealership and how to build a superstar team.  Joining Sean this week is Michael Ross, a Sales Manager at Lynch Toyota in Manchester, Connecticut. As a follower of the Millionaire Car Salesman Podcast, Michael had questions for Sean that everyone should know the answers to. Curious? Listen to the full podcast to get the answers you want!    About Michael Ross Michael Ross has been in the automotive industry for the last seven years and averaged 20 cars a month in sales. He started as a Product Specialist then moved into Sales before becoming a Sales Manager at Lynch Toyota in Manchester, Connecticut. Michael has over 12 years experienc

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about TikTok. Why should automotive professionals/managers/dealerships understand TikTok and utilize it in their social media strategy? Social media is a great way to generate leads and maintain relationships with prospects and clients. To be successful when marketing your brand on social media, create relevant content for the audience you want to reach.  Joining Sean this week is Tianna Mick, AKA @TGotYourKeys. Together, Sean and Tianna talk about… TikTok! For those of you who don’t know, Tianna went viral on TikTok on her TGotYourKeys platform where she posts content on car secrets and tips for customers. In this podcast, Tianna talks about how to build your TikTok brand and reach the audience you want to attract. This is especially important for TikTok as the platform creates an algorithm based on your preferences to display on the “For You” page.  To learn more about TikTok marketing, listen to the full podcast audio as Sean V.

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP audits REAL phone ups from dealerships and breaks down the best practices for qualifying the prospect to setting the appointment.  Joining Sean this week is Malik “Yung Jedi” Bronner, a call analyst and top performance coach at Dealer Synergy. Together, Sean and Malik listen to phone ups and discuss what was done well and what could be improved.  When taking an inbound call, consider the following: The #1 Goal of Sales Professional should be to gather the contact information first  Building and delivering value to the prospect before setting the appointment Level of professionalism - perception is reality! Qualifying the Prospect Properly Meeting and Exceeding Expectations - Practice! However, DO NOT practice on real customers The FUNDAMENTALS   About Malik “Yung Jedi” Bronner Starting at Dealer Synergy over three years ago as a call analyst, Malik “Yung Jedi” Bronner has worked his way up the ranks to the position of Performance Coach

This week on the Millionaire Car Salesman Podcast, we are giving our listeners a sneak peak into the Against All Odds Radio Show. Sean V. Bradley, CSP and L.A. Williams talk about leadership and responsibility and discuss understanding the role of a leader and how their responsibilities shape the work culture. Additionally, they discuss pricing and consumer fears when it comes to purchasing a new vehicle.  Joining Sean and L.A. this week is Jared Rowe, CEO of AutoWeb. Autoweb’s core mission is helping buyers and sellers find each other efficiently and matching them for the right deal. As the CEO of a massive publicly-traded company, Jared has the right tools to discuss leadership and responsibility. He discusses the impact of COVID-19 and the challenges Autoweb had to adapt and grow with.  Additionally, Jared breaks down three types of customers and three fears customers have when purchasing a car. Sean also reviews the three maturity levels as written by Franklin Covey; dependent/co-dependent; independent, a

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses “Desking a Deal.” In this discussion, Sean breaks down the pieces to desking a deal - qualifying the prospect properly, pencils and negotiations, and closing the deal.  Joining Sean this week is Kevin Curtis, General Manager of McGrath City Hyundai located in Chicago, IL. Kevin and Sean discuss what “desking a deal” looks like at McGrath City Hyundai and what Kevin, as the GM, looks for in his team. One of the biggest challenges when presenting pencils to a prospect is figuring out the real objection(s). Is it the down payment, is it the monthly payment, is it the term?  Additionally, Sean asks Kevin about tips or advice for sales professionals. “Figure out what success is to you.” - Kevin Curtis   About Kevin Curtis Born in the north suburbs of Chicago, IL. Started in the Automotive industry 10 years ago as a showroom sales consultant. After a few years in the industry averaged over 30 Units a month with a high gross per copy.

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP breaks down leases and talks tips to lower payments.  Sean is joined by Cody Carter, the #1 Car Salesman in the US with a record of 154 units sold in one month. Cody is the Internet Sales Manager at Tustin Toyota in Tustin, CA. In this week’s episode, he and Sean talk about leases and fight the stigma that leasing is bad.  Listen in as Sean and Cody discuss the importance of understanding the dealership’s lease program and having a network of lenders. Additionally they go over objections and rebuttals regarding mileage, the stain in certain parts of the country that leasing is a terrible idea, and “renting” a car versus owning a car.    About Cody Carter Cody Carter has been in automotive sales for the last 10+ years and has earned himself the title of #1 Salesman in the Nation. He currently is the Internet Sales Manager at Tustin Toyota with his own Toyota webpage, Cody’s Tustin Toyota, and platform, SellLikeCody. Cody took initiative

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP highlights a dealership thriving despite the current inventory crisis. It is a known fact that new vehicles are hard to come by, however that does NOT mean selling a car is impossible. Sean also discusses challenges with pricing and leasing.  Sean is joined by Crystal DiSanto, the Internet Director at Summit Toyota located in Akron, OH. Despite the lack of inventory, Crystal’s team successfully sold 146 units with little to no new inventory on the lot. Part of their success can be attributed to communication. The team immediately calls, texts and emails leads as they come in to answer questions and get the customer in the door.  Sean and Crystal discuss how Summit Toyota has adapted and offers virtual calls via Zoom, Google Meet and/or FaceTime to show customers available vehicles and their specs. This process allows customers to SEE their sales representative rather than just hear them and be able to go through the whole “Road to the Sa

EP 5:20 Facebook Monetization Secrets from the Head of Meta and Facebook   This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP immerses into the world of Meta Monetization, Facebook/Meta Marketing, and teaches exactly where to begin when interested in making money off monetizing! Sean is joined by, none other than Bob Lanham, the official Head of Automotive Retail for Facebook/Meta, Instagram, and WhatsApp! Bob provides an insider perspective on the strategies and tactics to become monetized on Facebook, and the consistent social engagement required to maintain your influencer status. See how truly easy it is to start generating passive/income revenue while simultaneously building your social automotive brand and platform online! Next to these two social experts is the living proof herself - Toni Cornell! Toni has been in the automotive industry for the last 18 years as a salesperson at CAL Cars in Spokane, Washington. Facebook/Meta Corporate pays Toni daily as an Influencer and Content