Millionaire Car Salesman Podcast

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about TikTok. Why should automotive professionals/managers/dealerships understand TikTok and utilize it in their social media strategy? Social media is a great way to generate leads and maintain relationships with prospects and clients. To be successful when marketing your brand on social media, create relevant content for the audience you want to reach.  Joining Sean this week is Tianna Mick, AKA @TGotYourKeys. Together, Sean and Tianna talk about… TikTok! For those of you who don’t know, Tianna went viral on TikTok on her TGotYourKeys platform where she posts content on car secrets and tips for customers. In this podcast, Tianna talks about how to build your TikTok brand and reach the audience you want to attract. This is especially important for TikTok as the platform creates an algorithm based on your preferences to display on the “For You” page.  To learn more about TikTok marketing, listen to the full podcast audio as Sean V.

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP audits REAL phone ups from dealerships and breaks down the best practices for qualifying the prospect to setting the appointment.  Joining Sean this week is Malik “Yung Jedi” Bronner, a call analyst and top performance coach at Dealer Synergy. Together, Sean and Malik listen to phone ups and discuss what was done well and what could be improved.  When taking an inbound call, consider the following: The #1 Goal of Sales Professional should be to gather the contact information first  Building and delivering value to the prospect before setting the appointment Level of professionalism - perception is reality! Qualifying the Prospect Properly Meeting and Exceeding Expectations - Practice! However, DO NOT practice on real customers The FUNDAMENTALS   About Malik “Yung Jedi” Bronner Starting at Dealer Synergy over three years ago as a call analyst, Malik “Yung Jedi” Bronner has worked his way up the ranks to the position of Performance Coach

This week on the Millionaire Car Salesman Podcast, we are giving our listeners a sneak peak into the Against All Odds Radio Show. Sean V. Bradley, CSP and L.A. Williams talk about leadership and responsibility and discuss understanding the role of a leader and how their responsibilities shape the work culture. Additionally, they discuss pricing and consumer fears when it comes to purchasing a new vehicle.  Joining Sean and L.A. this week is Jared Rowe, CEO of AutoWeb. Autoweb’s core mission is helping buyers and sellers find each other efficiently and matching them for the right deal. As the CEO of a massive publicly-traded company, Jared has the right tools to discuss leadership and responsibility. He discusses the impact of COVID-19 and the challenges Autoweb had to adapt and grow with.  Additionally, Jared breaks down three types of customers and three fears customers have when purchasing a car. Sean also reviews the three maturity levels as written by Franklin Covey; dependent/co-dependent; independent, a

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses “Desking a Deal.” In this discussion, Sean breaks down the pieces to desking a deal - qualifying the prospect properly, pencils and negotiations, and closing the deal.  Joining Sean this week is Kevin Curtis, General Manager of McGrath City Hyundai located in Chicago, IL. Kevin and Sean discuss what “desking a deal” looks like at McGrath City Hyundai and what Kevin, as the GM, looks for in his team. One of the biggest challenges when presenting pencils to a prospect is figuring out the real objection(s). Is it the down payment, is it the monthly payment, is it the term?  Additionally, Sean asks Kevin about tips or advice for sales professionals. “Figure out what success is to you.” - Kevin Curtis   About Kevin Curtis Born in the north suburbs of Chicago, IL. Started in the Automotive industry 10 years ago as a showroom sales consultant. After a few years in the industry averaged over 30 Units a month with a high gross per copy.

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP breaks down leases and talks tips to lower payments.  Sean is joined by Cody Carter, the #1 Car Salesman in the US with a record of 154 units sold in one month. Cody is the Internet Sales Manager at Tustin Toyota in Tustin, CA. In this week’s episode, he and Sean talk about leases and fight the stigma that leasing is bad.  Listen in as Sean and Cody discuss the importance of understanding the dealership’s lease program and having a network of lenders. Additionally they go over objections and rebuttals regarding mileage, the stain in certain parts of the country that leasing is a terrible idea, and “renting” a car versus owning a car.    About Cody Carter Cody Carter has been in automotive sales for the last 10+ years and has earned himself the title of #1 Salesman in the Nation. He currently is the Internet Sales Manager at Tustin Toyota with his own Toyota webpage, Cody’s Tustin Toyota, and platform, SellLikeCody. Cody took initiative

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP highlights a dealership thriving despite the current inventory crisis. It is a known fact that new vehicles are hard to come by, however that does NOT mean selling a car is impossible. Sean also discusses challenges with pricing and leasing.  Sean is joined by Crystal DiSanto, the Internet Director at Summit Toyota located in Akron, OH. Despite the lack of inventory, Crystal’s team successfully sold 146 units with little to no new inventory on the lot. Part of their success can be attributed to communication. The team immediately calls, texts and emails leads as they come in to answer questions and get the customer in the door.  Sean and Crystal discuss how Summit Toyota has adapted and offers virtual calls via Zoom, Google Meet and/or FaceTime to show customers available vehicles and their specs. This process allows customers to SEE their sales representative rather than just hear them and be able to go through the whole “Road to the Sa

EP 5:20 Facebook Monetization Secrets from the Head of Meta and Facebook   This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP immerses into the world of Meta Monetization, Facebook/Meta Marketing, and teaches exactly where to begin when interested in making money off monetizing! Sean is joined by, none other than Bob Lanham, the official Head of Automotive Retail for Facebook/Meta, Instagram, and WhatsApp! Bob provides an insider perspective on the strategies and tactics to become monetized on Facebook, and the consistent social engagement required to maintain your influencer status. See how truly easy it is to start generating passive/income revenue while simultaneously building your social automotive brand and platform online! Next to these two social experts is the living proof herself - Toni Cornell! Toni has been in the automotive industry for the last 18 years as a salesperson at CAL Cars in Spokane, Washington. Facebook/Meta Corporate pays Toni daily as an Influencer and Content

EP 5:19 Keynote Speaker & Car Saleswoman, Tianna Mick Reviews Digital Dealer Tampa   This week, on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP reviews the latest Digital Dealer Conference while he interviews this year’s Digital Dealer Keynote Speaker and Automotive Rising Star! This year’s first annual Digital Dealer conference took place from May 9th - 11th in Tampa, FL at the Tampa Convention Center. Did you attend Digital Dealer Tampa? Listen in to experience the whole event through the eyes of a Keynote Speaker!   Joining Sean this week is one of the Keynote Speakers, Tianna Mick aka T Got Your Keys from Dealer Synergy! Tianna speaks about her experience at this year’s Digital Dealer Conference, along with everything that led her up to this moment. Since only 8-years-old, Tianna has been immersed in the Automotive Industry and surrounded by the most high-level Automotive Professionals; because of this, she explains how she rose to her level of success in such a small amount of time.   A

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP and L.A. Williams  talk about qualifying prospects the right way. What does that look like? Qualifying a prospect is not just about gathering information, but understanding the prospects’ wants, wishes and expectations.  Sean V. Bradley has created a needs assessment worksheet for qualifying prospects. There are four quadrants to consider; vehicle interest, current vehicle, initial investment and monthly investment. With this worksheet, sales personnel can start to piece together the prospect puzzle to find the right car for the customer.  Join Sean V. Bradley on Tuesday, May 24th at 2pm EST as he shows sales teams how to properly qualify prospects, how to get more money down, and how to avoid making the biggest mistake car people make. To register, click here. For Dealer Synergy Clients, please email support@dealersynergy.com or contact our office at (856) 546-2440.    About this Master Class Automotive expert, Sean V. Bradley CSP, will

This week on the Millionaire Car Salesman Podcast,  Sean V. Bradley, CSP talks about Facebook marketing and how to monetize your page. Additionally, he discusses engagement and communication using the Facebook platform.  Joining Sean this week is Toni Cornell, a salesperson at CAL Cars in Spokane, Washington. Toni is a beast at Facebook marketing and knows how to use it to her advantage. She talks about how she began monetizing her Facebook business page. On average, she makes $125-$130 a day JUST from Facebook marketing. That’s approximately $3,000 a month from Facebook!  Be more like Toni! To monetize a page, use original content and increase engagement. Consider what is being posted and what the caption will be. Toni invites people to congratulate the new vehicle owner and reaches out to others in need of a new vehicle in the same post.  Additionally, build up relationships on social media. By interacting with her audience, Toni is creating a network of prospective buyers and repeat customers. Customers

This week on the Millionaire Car Salesman Podcast,  Sean V. Bradley, CSP talks about keeping up relationships with prospects and how it can impact your sales. Sean also discusses having a good work ethic. Additionally, he talks about the importance of understanding cultural differences.  Joining Sean this week is Jose Cabrera, the #1 in sales for all of Foundation Automotive at Henson Chevrolet Buick GMC in Madisonville, Texas. Jose has been in sales for the last eight years with a record of 62 cars a month. His strategy - being kind and staying humble.  As a Spanish speaking salesman, Jose struggled with his accent and communication when he first began his career. However, he found that if he could get the prospect to sit down with him and talk for a few minutes, everything would change. Jose tries to understand his customers and put himself in their shoes. This allows him to not only structure and close deals, but also build great relationships with customers who become repeat customers.  Jose talks about

This week on the Millionaire Car Salesman Podcast, L.A. Williams confesses that the best and worst thing about being a trainer is that very few people act on the information taught – which means there are salesmen who win big based on his teachings, and people who need to hear the same stuff again.  Malik “Yung Jedi” Bronner covers the eight ways to sell a car- not new info.  The fortune being in the follow up, same old stuff. How to handle bought elsewhere, nothing new here.  The simple skill of overcoming an objection - ok he does put a new Blind Phone Master spin on this.  All of these are simple skills you never knew would increase your car sales the way it does.  The Blind Phone Master then goes over training clips and the importance of following up.  60% of sales happen after the fifth appointment, however 94% of sales people have given up by then.  While speaking with customers who bought elsewhere, don’t be the same old slug. You have to be different. Be excited they achieved their goal – getting a

This week on the Millionaire Car Salesman Podcast, L.A. Williams dives into the ultimate success story. From the streets of Peru to top salesmen on the showroom floor, listen in as this week’s guest discusses how to overcome hardships and create a better life for yourself.  Joining L.A. this week is Ernesto Servan, the General Sales Manager of Garlyn Shelton Buick GMC based in Temple, TX. Ernesto has been in sales since he was six years old selling lollipops on the beaches of Peru. After his days selling lollipops, Ernesto moved to the United States, joined the military and began selling phones as a part time job.  One day he met someone at the mall who was looking to get into the automotive business and asked Ernesto to go with him to the dealership. He has been in car sales since June 2001. His first month he sold 17 cars with minimal knowledge of the industry. His former finance manager and role model, Terry Cameron, trained the sales people that they should practice without customers so they would be be

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP and L.A. Williams discuss solutions to low inventory. How should dealerships handle selling cars in a climate with no inventory? There are many opportunities to increase inventory and sell more cars than ever before.  Sean and L.A. breakdown a few options for increasing inventory. Dealerships have to be willing to do whatever they can to create an inventory abundance. Does the dealership have a vehicle buying center, also known as a VBC? If not, ask why? Instead of only selling cars and hoping for inventory to appear, try buying cars! Network with local dealerships of all types. Most customers are trading in a vehicle when purchasing a new one.  Auctions are a great resource, but remember - the car goes to the highest bidder and that’s before any additional auction fees. The point is to get GREAT at selling used cars. Become a used car powerhouse and watch sales boom. Exhaust every option because there is always a way. Does your dealershi

In the fifth installment of Secrets of the Blind Phone Master, L.A. Williams talks about the power of influencing customers to talk even when text is their preferred method of contact.  If it doesn’t make sense to set the appointment during the first call, he shows how to set up subsequent conversations. L.A. even makes recommendations on exactly what to say.  Ultimately, he teaches his secrets of handling inbound phone calls with ease.   About L.A. Williams As a host of the Millionaire Car Salesman Podcast, L.A. Williams is the Vice President of Dealer Synergy. He is the preeminent subject master on “Phone Sales” in the Automotive Sales Industry and has earned the nickname and title of “The Blind Phone Master”. LA has been blind for 35+ years and has focused his energy on the art of sound, tone and inflection. With his inability to see and only hear, he can solely judge a person’s phone abilities and verbal tools based on what they say and how they say it. This makes him the perfect coach and phone sales exp

This week on the Millionaire Car Salesman Podcast, L.A. Williams dives into NADA Show 2022. This year NADA was hosted at the Las Vegas Convention Center. The convention began Thursday, March 10th and ended on Sunday, March 13th.The educational portion of the show started on Thursday, March 10th, while the exhibit hall did not open until Friday, March 11th.  Joining L.A. this week is Tianna Mick, also known as TGotYourKeys. Together, LA and Tianna discuss their experience at NADA from touching down in Vegas to their speaking session, Business Benefits of Hiring People with Disabilities and Minorities, and more. LA breaks down his travel troubles and stays cool and collected in the process. “Don’t trip when you go on a trip,” he says. Tianna dives into her experience at LightSpeed VT for Brad Lea’s Dropping Bombs Podcast and the NADA Women Driving Auto Retail Lunch.   Tune into this week’s episode to hear all about The Blind Master and #TGotYourKeys adventures at the conference!    About NADA NADA is the Nation

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses opportunity within the automotive industry. Second chances can be hard to come by. However, the automotive industry has proven time and again that you can rebuild your life with a career in car sales.  Joining Sean this week is DJ Verrett, actor and motivational speaker. DJ joined Dealer Synergy at this past January’s IS20G conference in Philadelphia as a speaker on the Motivation, Inspiration, & Conversation Panel. He gave insight on life after prison and opportunities that changed his mindset.  Sean and DJ discuss how they made their mark and became successful after incarceration. DJ takes a moment to explain “ain’t nothing wrong with being a copycat, as long as you copy the right cat.” The opportunity for success is right at your fingertips, you just have to be willing to take it and make it yours.  Additionally, Sean and DJ discuss how the automotive industry impacted their lives. The automotive industry has provided a

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses used car sales and opportunities. Sean also discusses how to find the right car for your prospect, even if it is not in your dealership's inventory.  Joining Sean this week is Jim Thompson, Founder and Owner of IQautos based in Marietta, GA. IQautos has created a new experience for customers when car shopping with the platform IQ Dealer Labs. IQ Dealer Labs offers automotive professionals the ability to provide a VIP concierge shopping experience. The sales representatives are able to assist customers in creating a shopping cart and locating the car that best fits their wants and needs. In this episode, Sean and Jim discuss the car buying process with IQautos and break down the details of car acquisition.  With the current inventory shortage, used cars present a great opportunity. You just need to know where to look and how to find what the customer needs. Customers do not buy a car everyday and it is important to educate the c

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses the evolution of the automotive industry. He also discusses how to GPS your success and what that means. Additionally, Sean talks about the connection between automotive and real estate.  Joining Sean this week is Karim Ellis, international motivational speaker and breakthrough strategist. Karim attended the Internet Sales 20 Group Conference as a speaker this past January. He presented about how to “G.P.S. Your Success.” In this episode, Sean and Karim recap the presentation and discuss strategies to keep moving forward in your industry.  How do you keep moving forward? In the words of Karim Ellis, “you are the captain of your ship, and that ship is your mindset… do you know precisely what you want and exactly where you want to go?”  Karim and Sean talk to the individual sales professional who has reached a plateau and wants to climb, yet doesn’t quite know how. They also talk directly to managers and owners who may have forgot

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses tapping into your genius and what that means for business. People are continuously learning and growing and discovering themselves. This does not stop when you reach adulthood. If anything, we flourish in adulthood as we navigate through our trials and triumphs.  Joining Sean this week is Mike Zeller, entrepreneur mentor and business architect. Together, Sean and Mike discuss a multitude of topics such as the impact of your environment on your success and how to handle major transitions in your life. Mike touches on his transition out of the automotive industry as a dealer principal and how the best way to face resistance is to face it head on. Additionally, they discuss how stepping into your genius can bring purpose to your work and provide new opportunities, also known as “Blue Ocean Strategy”.  In Daniel Pink’s “Drive: The Surprising Truth About What Motivates Us”, he brings up three main driving points: autonomy, mastery an