Millionaire Car Salesman Podcast

Welcome to this week's episode of the Millionaire Car Salesman podcast! Host L.A. Williams delves into the critical topics of burnout and culture within the automotive industry. If you've been struggling to retain sales associates at your dealership or as a manager, are you paying attention to their mindset and ensuring there's a positive environment for success? It's time to examine whether your dealership's hours and shifts align with modern-day culture or if they're still stuck in outdated practices from the 70s. In this episode, LA Williams invites John Oyekunle back to the show. John shares his personal journey in the automotive industry, specifically his first six months. He began his career by training with Bradley on Demand, which prepared him for his first sales job. However, John realized that the culture at his initial dealership wasn't a good fit for him in the long run. Recognizing that the dealership wouldn't provide him with the growth opportunities he desired, John decided to make a significa

In this episode of the Millionaire Car Salesman Podcast, hosts Sean V. Bradley and LA Williams are joined by Top Car Saleswoman, Jasmine Lima and General Manager of Easy Auto, Arthur Geller. The hosts celebrate Jasmine's outstanding performance as a salesperson, having sold and delivered 50 units in just four months of selling cars! Jasmine's success at an independent dealership is highly remarkable! Listen in as they highlight the rarity of this achievement in an industry where the average salesperson only sells nine cars per month, and challenge the traditional notion of the American Dream, emphasizing the changing landscape of success and the potential pitfalls of excessive student debt. Sean and LA emphasize the importance of recognizing and celebrating strong females and minorities in the automotive industry. Jasmine shares her journey, explaining how she unexpectedly fell in love with the automotive industry and found motivation within her workplace to strive to becoming the #1 Car Saleswoman at their d

In this captivating episode of the Millionaire Car Salesman Podcast, host Sean V. Bradley, CSP, dives deep into a common internal struggle faced by dealerships—the ongoing rivalry between the BDC department and sales consultants. If your sales team is grappling with the BDC's scheduling strategy and conflicts within the team, this episode is a must-listen! Discover proven strategies to bridge the gap between these two departments, foster collaboration, and ultimately boost sales while nurturing a positive work environment. Join special guest Bryan Foley, who has masterfully bridged the divide between the BDC and sales team, resulting in an astounding monthly sales record of over 200 cars! Foley unveils the secret sauce to his team's success—a relentless dedication to utilizing and cherishing the CRM, regardless of one's position within the dealership. While CRM companies provide standard processes, the truth is that the dealership holds the power to customize and fine-tune these details. By proactively creati

Welcome to another captivating episode of the Millionaire Car Salesman Podcast, hosted by the dynamic duo, Sean V. Bradley, CSP, and L.A. Williams. Get ready for an exhilarating discussion as they reunite for this week's installment! In today's episode, we have a special guest joining us: Jenna Blankenbiller, the General Sales Training Director at Bob Ruth Ford. Prepare to be amazed as we delve into Jenna's extraordinary journey, from her background in Hotel Restaurant Management to now, her current role in managing Bob Ruth Ford. Bob Ruth Ford is a single-point Ford dealer located in Dillsburg, PA with a population of only 2,500. Before, selling only a mere 75 units per month from the Internet Department, now they have soared to over 320 units per month, solely from the Internet Department, under the guidance of Dealer Synergy! 75% of their sales come purply from online internet operations, and with the post-pandemic world forcing consumers to use online avenues for their car buying that percentage is only g

Welcome to another exciting episode of the Millionaire Car Salesman Podcast. In this week's installment, your hosts, Sean V. Bradley, CSP, Tianna Mick “T Got Your Keys”, and Brandon “Cargozzo” Cogozzo, are back to explore the intricacies of the TikTok Sales Playbook. Ever wondered how to make your videos go viral? Are you eager to maximize the algorithm's potential to boost your content? Want to expand your circle of influence through collaborations? We've got you covered!  Discover the key strategies and techniques required to build your TikTok presence. Remember, TikTok is a skill that requires cultivation to grow your channel. Initially, focus on reaching important milestones like increasing your followers and accumulating watch hours. Don't be discouraged by the numbers! With over 1.677 billion users, finding your first 1,000 followers is well within reach by simply implementing these strategies. Join us for an enlightening conclusion to the TikTok Sales Playbook breakdown. Gain valuable insights and emba

In this week's episode of the Millionaire Car Salesman Podcast, host  Sean V. Bradley, CSP, teams up with Tianna Mick, also known as T Got Your Keys, to delve into the world of TikTok and unveil the secrets of the TikTok Sales Playbook. This playbook is a comprehensive guide that addresses all the burning questions sales professionals have about leveraging TikTok for success. From the best tags to use, to the longevity of TikTok as a dominant social media platform, to strategies for sustaining and building upon success, and even tips for cross-platform posting—nothing is left unanswered. Joining them as a special guest is Brandon “Cargozzo” Cogozzo, the mastermind behind the TikTok Sales Playbook. Brandon shares his invaluable experience of growing his TikTok community to an astonishing billion followers. TikTok serves as a unique platform to connect with various communities such as sports, video gaming, fashion, and cars. Users live vicariously through TikTok, eagerly seeking glimpses into the lives of other

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, and L.A. Williams dive into the untapped potential that dealerships are missing out on – harnessing the power of ChatGPT and other AI entities to revolutionize video email and video text messaging. Are your emails lacking a personal touch? Are your text messages going unanswered? In this engaging episode, special guest Shane Ryan from BombBomb joins the discussion to shed light on the distinction between true AI and ChatGPT, which acts as a language interpreter. Think of ChatGPT as your dealership's intern, capable of personalizing messages, generating fresh script ideas, and much more, while ChatGPT has remarkable capabilities, it's important to note that it doesn't replace the human touch. ChatGPT is a valuable assistant, much like any other tool, enhancing your communication efforts when used effectively. Tune in, and discover how to embark on your ChatGPT journey, and unlock the potential to transform your dealership's customer inte

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, delves into the intriguing topic of branding for car sales professionals. In this episode, Sean interviews Kelly Mercer, a talented car sales professional at Covert Auto Group, and Alma Nunez, the marketing director of the same dealership, to explore how car salespeople can build their personal brand while working under the umbrella of a dealership.  Are you wondering where to begin when it comes to building your own brand within the dealership's brand? Or you're unsure of the assets you have at your disposal and where to seek assistance with creating your website, logo, and brand identity. Targeting the right audience is crucial, but how do you find and connect with them effectively? During their discussion, Alma and Sean share invaluable insights on how car sales professionals can identify their target audience, effectively utilize social media to engage with the community and keep the algorithm working in their favor. Alma emphasizes

This week on the Millionaire Car Salesman Podcast, renowned automotive industry expert Sean V. Bradley, CSP sits down with Shep Hyken, a leading authority on customer service and experience, to explore the critical role of exceptional customer service within the automotive industry. As an internationally recognized customer service speaker and bestselling author, Shep Hyken brings his vast expertise to the discussion. He shares valuable insights and actionable strategies for automotive professionals to elevate their customer service game and enhance the overall experience for their clients. Throughout the podcast, Shep emphasizes the importance of creating a customer-centric culture within automotive dealerships and service departments. He underscores that every employee, regardless of their role, should understand the significance of customer service and be committed to delivering exceptional experiences at every touchpoint, from empathy to effective communication and going the extra mile to create a lasting

EP 7:20 Roadmap to Success: Unveiling the Strategies of a Showroom Sales Pro, BDC and Social Media Manager This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, networks and talks shop with Annette Needham, a BDC Manager at Walt’s Auto Group in Live Oak, FL. Have you ever gone to a conference and felt overwhelmed? Have you watched other automotive heavyweights use social media to their advantage but can’t figure out how to use it in your day-to-day life? What knowledge do you need to know to be successful in the automotive industry? Ms. Needham and Mr. Bradley can get you on the path to success!    As a BDC and social media manager Annette has seen a lot of things, everything in the automotive industry starts with leadership. Managers need to show their teams the expectations and how to achieve them. Constantly learning, training, and leading by example is how dealerships foster growth within dealerships.    Listen to this week’s podcast to learn more about Annette Needham and how her exper

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, breaks down the post-pandemic reality. Sometimes in the automotive industry, people inadvisably find ways around doing their training, causing a widespread lack of product knowledge among sales consultants. Do you know the number one competitors for your store’s lineup? Do you know the different upgrades for your store’s vehicles?   Joining Sean this week is long-time listener David Kirby, car salesman at Milton Ruben Auto Group in Augusta Georgia. Training and mastering product knowledge will set you up for success. Sales professionals need to know their roots on the road to the sale, how to build your book of sale, how to get your own ups, etc. If you’re struggling, listen to this free strategy session to learn how to improve your core training. About David Kirby David Kirby is a dedicated and accomplished sales consultant at Milton Ruben Auto Group in Augusta, Georgia. With a passion for the automotive industry and an unwavering commi

This week on the Millionaire Car Salesman Podcast, L.A. Williams dives into how any sales professional can rev up their sales. No matter your background, no matter what position you start in, you can make a better situation for yourself.  Joining L.A. Williams this week is Anthony Castillo, a master car salesman in just two years, tripling his income in just the first half year as a car salesman. Marketing has been the secret to Anthony’s success! Anthony locked in on how to optimize internet leads, never letting anyone tell him "No". The customer can’t come in to see the vehicle? Anthony and LA Williams have a ton of secrets to help you level up your sales game. About Anthony Castillo Anthony Castillo, born and raised in Georgia, started in the construction industry, but he made a commitment to his family. Anthony moved across the country to begin his first year as a Sales Consultant moving to Colorado by himself. He motivated himself to get back to his family, and life-changing allowed Anthony to make a b

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley asks Geno Kyle, General Sales Manager at Hubler Automotive Group in Indianapolis, IN, the hard-hitting pressing questions asked by the Millionaire Car Salesman Facebook group in 2023. If you’ve ever asked yourself: How do I overcome addendums? How does Geno overcome the new car inventory shortage? What’s working the best, flipping people to used cars, direct orders, or similar new vehicles when you don’t have the car a customer wants? How to close a customer on a higher payment? Do you have a question you would like to ask the pros? Make sure you’re part of the Millionaire Car Salesman.   About Geno Kyle Geno Kyle has been in the automotive industry for 30 years. At the start of his career, he had an interview at a dealership and was told he needed the commitment or talent to be a salesperson. He did not let that deter him from becoming who he is today. Car salesmen trained under Geno Kyle’s expertise have sold between 36-40 cars a m

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley interviews Digital Dealer’s Show Director, Alissa Calvaruso, and Digital Dealer Conference Manager & Head of Education, Christine Corkran, to discuss the upcoming Digital Dealer Tampa 2023 happening May 1st - May 3rd, 2023.  Why should you attend this year’s Digital Dealer? Digital Dealer is a great place for networking and learning from a wide variety of speakers, and provides interactive, hands-on, lab-based sessions created to encourage dealer attendees to connect, learn, and create memorable moments! Digital Dealer Tampa will include even more networking opportunities and an agenda packed with deep dives, labs, fireside chats, and more!  REGISTER NOW Text the word TAMPA to (267) 551-6279 for Discount Codes and Free Scholarship Opportunities!   About Sean’s Digital Dealer Session - The Absolute Best Strategy for Lead Handling in 2023 Dealers spend OVER $1 billion per month ($65,000 per month x 16,500+ franchise dealerships) on marketing

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley continues the conversation with Geno Kyle, General Sales Manager at Hubler Automotive Group in Indianapolis, IN. The automotive industry, as a whole, needs to go back to the basics: Road to the Sale, Customer Worksheet, Customer Needs Analysis, etc. Having forms that both new and veteran sales professionals can use accurately leads to the best customer experience at any dealership. What other basics and secrets can these industry giants dish out? Listen in to see what else you can implement at your dealership.   About Geno Kyle Geno Kyle has been in the automotive industry for 30 years. At the start of his career, he had an interview at a dealership and was told he needed the commitment or talent to be a salesperson. He did not let that deter him from becoming who he is today. Car salesmen trained under Geno Kyle’s expertise have sold between 36-40 cars a month. He believes and trains on the concept that having faith in yourself, doing things

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley sits down with Geno Kyle, General Sales Manager at Hubler Automotive Group in Indianapolis, IN, to discuss how sales professionals can harness the power of marketing and training to increase their closing rates. Geno has been training automotive sales professionals for 23 years, long enough for his track record of training superstar sellers to stand heads and shoulders above the rest. Listen to how you can become the top closer at your dealership. About Geno Kyle Geno Kyle has been in the automotive industry for 30 years. At the start of his career, he had an interview at a dealership and was told he did not have the commitment or talent to be a salesperson. He did not let that deter him from becoming who he is today. Car salesmen trained under Geno Kyle’s expertise have sold between 36-40 cars a month. He believes and trains on the concept that having faith in yourself, doing things outside of what you see every day, and mapping out the bluep

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley and Malik “Yung Jedi” Bronner break down the current struggles of the automotive industry. Do car salespeople know how to sell cars as they did before the pandemic? How did the pandemic create a sales force with widespread limited knowledge of how to properly sell a car? Realistically how can managers and trainers turn their sales professionals around? Training, training, training is the number one thing to create master car salespeople. Focus on the basics: how to qualify a prospect on the sales room floor, take the OEM seriously, the road to the sale, etc. All these things will improve your dealership.   About Malik Bronner Starting at Dealer Synergy over three years ago as a call analyst, Malik “Yung Jedi” Bronner has worked his way up the ranks to the position of Performance Coach at Dealer Synergy and a Tier 1 National Trainer. Not only is he one of the top performance coaches and phone process trainers on the Dealer Synergy team, but he

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley and LA Williams interview Mike Schneider, Dealer Principal of Jim Taylor Motors in Fort Benton, MT. How does one become a dealer principal by 30 years old? What nuggets of knowledge has Mike learned in his automotive career? What is it like to be a dealer principal in a small Montana community? Mike Schneider knew from an early age that his goal was to become a dealer principal at a Ford dealership. Mike credits his time as a performance trainer for advancing his understanding of what makes a good, well-rounded manager. He learned that he couldn’t expect sales to go up if, as the boss, he didn’t put money into advertising, and in that same vein, he can’t expect a better performance from a car salesman if, as a manager, he isn’t promoting training. The new automotive mindset has moved away from the sink-or-swim mentality to more internal investments and personal investment to build up the sales team as a team. Management is the key skill that m

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley tackles the topic of entering the automotive industry as a second career in life. Is it possible to do? How can someone use their previous career experience to excel at selling cars? How much could you be making as a car salesman? How could being in the automotive industry change your life? Your family’s life? Kelly Mercer is joining Sean V. Bradley this week because he made the jump into the automotive industry after being a teacher for 28 years! Kelly Mercer worked as a high school head coach and math teacher for 28 years, but during the pandemic, he took that leap of faith - retiring from teaching to start a career as a car salesman. Kelly was the #1 in gross for the entire Covert Auto Group in 2022! What techniques have helped him succeed? Listen in to find out!!   About Kelly Mercer Kelly Mercer started in the business in June of 2020 after being a coach and math teacher for 28 years here in Texas. He started as an assistant coach for man

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley and L.A. Williams sit down with Sebastian Ibanez, a blind car salesman, and Tim Brown, dealer principal at Brown Brothers Automotive in Arizona. Sebastian’s story begins with him selling mops, bikes, blankets, selling anything. Still, after ten years of selling anything he could get his hands on, Sebastian finally landed his dream job selling cars! What makes a good salesperson? What are Sebastian’s fundamental skills? Tim Brown breaks down how Sebastian has taken the position by storm! Sebastian has been able to harness his network, his social media, and the dealership’s team to promote his brand as a car salesman. Life is a team sport, and finding the right teammates can make the most of all opportunities.   About Sebastian Ibanez Sebastian Ibanez is a true salesman. He’s been selling things his whole life, not allowing his blindness to stop him. Sebastian put himself out there to provide for his family, using humor and his personal skills.