Millionaire Car Salesman Podcast

EP 6:19 How to Use Video at Your Dealership to Overcome Objections, Solve Problems, and Increase Engagements and Conversions This week on the Millionaire Car Salesman Podcast, Sean V. Bradley brings back a Millionaire Car Salesman fan favorite, the Head of Automotive for BomBBomb, LLC, Shane Ryan. Shane’s superiority and specialty with video communications are second to none; with that being said, and especially with the market readjusting, he was brought back onto the podcast to discuss the importance of video utilization! Video Communication increases lead/prospect engagement by 87%, and 57% of prospects respond faster when using proper video communication. Bottomline: the more unique conversations, the more units sold! Throughout the episode, Sean and Shane break down the various strategies every dealer needs to have when using video and the importance of inputting touches of personalization throughout the video communication process.  Does your store have the proper video utilization strategy? When was th

This week on the Millionaire Car Salesman Podcast, LA Williams discusses setting goals and raising goals and expectations for yourself so you can keep growing! The worst thing to do is to meet your first goal and coast through the rest of your month. The more work you put in, the more success you’ll receive in return. Joining LA this week is Nicole Andrews from Bob Ruth Ford in Dillsburg, PA. Nicole’s automotive journey is just beginning, but she has sold 60 cars in her sixth month of working in the automotive industry. Nicole’s journey began by learning the automotive industry through Dealer Synergy training classes, modules, and one on one lessons and roleplaying with her coworkers. Listen in to find out how Nicole harnessed her training to sell 60 cars in her sixth month working in the automotive industry. Be sure to tune in to the end for the latest remix by Young Jedi “The 10 Core Commitments”.   About Nicole Andrews Nicole Andrews is still new to the automotive industry, starting her automotive journey

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, discusses the success dealerships found during the pandemic till now. Specifically, methods surrounding competitive pricing, shipping cars to customers, hand-selecting cars from all over the company to get the best-looking second-hand inventory, and how to use personal contacts to improve your business! Joining Sean this week is Brandon Stewart, General Manager of Lloyd Belt Automotive in Eldon, MO. Brandon shares his knowledge of putting his dealership back on the map. From partnering with a local shipping company to harnessing VinCue to price his vehicles to be in the top 1% in the country! Brandon approaches each vehicle for the best price and condition to make the best investment for his dealership. Listen in to discover more ways to keep your customers in mind, so they keep coming back!   About Brandon Stewart Brandon Stewart has been in the automotive industry his whole life! Growing up in Eldon, MO, the school bus used to drop him

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, interviews a rising star McKenna Giencke, Sales Manager at Timber Ford of Hayward, with over 300+ sales. McKenna speaks about her success in the automotive industry and how she has fast-tracked her experience in just over a year and a half. There are 8 ways for salespeople to sell more cars: walk-ins, phone ups, internet ups, b-backs, prior/orphan owners, service conversions, referrals, and prospecting. McKenna dives into the ways she uses these 8 key prospecting methods to sell over 30 cars in one month, so you too can fast-track your sales experience.    About McKenna Giencke  McKenna Giencke started in automotive sales on February 1, 2021, having no prior experience, but was ready for a change when she got the text from Timber Ford of Hayward. McKenna immersed herself in the automotive industry, learning every aspect of the business, moving up to fill in for the Finance Manager when she was gone and filling in for the Sales Manager wh

This week, the Millionaire Car Salesman Podcast is hosted by the one-and-only 'Blind Master' L.A. Williams! L.A. discusses with Tianna Mick, AKA T Got Your Keys, on her 'Automotive Road Show'! During October, Tianna spent the last month traveling around the country from one automotive conference after the next.  The first stop was in Miami, Florida, for the annual National Association of Minority Automobile Dealers (NAMAD) Conference, where we get a behind-the-scenes look at the week-long event. Dealer Synergy's Founder, Sean V. Bradley, keynoted the conference and introduced the automotive industries first projecting, forecasting, and daily activity software - The Money Mind Mapp! The Dealer Synergy team exhibited and connected with the top minority automotive professionals across the nation. Next, LA Williams dives into the Digital Dealer Las Vegas 2022 experience! Tianna Mick presented her session: How Your Community Can Become Your Greatest Asset. After detailing the session's key takeaways, the two dis

This week on the Millionaire Car Salesman Podcast, L.A Williams reaches back into the Against All Odds Radio Show archives where Sean V. Bradley, CSP, L.A. Williams, and Jarrod Glandt, President of Grant Cardone Enterprise and how Jarrod’s life has changed in the past ten years. Sales people have been coached for years to rely on themselves, but everything is about perspective. Jarrod subscribes to the idea that there are three rules to making money especially for sales professionals.  Learn how to make money Learn how to keep money Learn how to multiply money Sean and Jarrod discuss ways to make money and the different ways you can stack money.    About Jarrod Glandt  Jarrod grew up in the middle class in San Diego, California, where his dad always ran motorcycle dealerships. Jarrod cut his teeth selling advertising in AutoTrader magazine, becoming the #2 rep in the country. He was the youngest rep in the country, making $200,000 a year, but when he began partying all the time... everything began to spiral

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews Brandon Sloan, the GM at Auto Direct in Zebulon, NC. As an independent, Brandon is sick and tired of vendors neglecting his business and not giving him the sources they promise. Every dealership (independent or franchise) deserves the right performance and proper ROI from their vendors. Brandon breaks down what GMs actually need! GMs need the leads, not the VDPs or SRPs! Vendors also harp on photos of cars and competitive pricing, but GMs like Brandon are already proactively generating these photos and keeping prices competitive! Vendors and dealerships are partners and vendors should be striving to do better! So what does a good vendor representative look like? Are they breaking down the most requested vehicle or the vehicles that are being bought the most in your area? If your rep isn’t giving you these reports, it may be valuable for you to request it.    About Brandon Sloan Brandon Sloan has been selling cars for the past 2

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP exposes how some vendors are milking profit off their dealers. Dealerships spend thousands upon thousands of dollars on vendors like AutoTrader, Cars.com, and CarGurus, all for leads, but are those leads worth it when you break it down?  Of course these vendors are important, but with the current economy you can’t be wasting money and getting nothing, but smoke and mirrors in return. Keep your ears open for these deflections: shortage of staff, our people are still in training, or even this one you’re getting lots of VDP and SRP views. Listen in for how Sean V Bradley questions vendors so your dealership doesn’t get terrorized.   About Dealer Synergy Dealer Synergy is an Award-Winning Training, Consulting, and Accountability firm that has built the most profitable Internet Sales and Business Development departments for Automotive Dealerships across North America. Clients will have access to live support from our expertly trained Managemen

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP walks through how to capitalize on inventory struggles. Inventory in the automotive industry has completely morphed post-Covid. Do you find yourself struggling daily with the buyer’s vehicle of choice not being available. What’s the next question you ask your potential buyer? Breaking down the truths behind inventory and qualifications this week with Sean is Malik “Yung Jedi” Bronner. Malik has been working closely with clients and dealerships, and he has pieced together ten potential questions to assist you in directing the conversation. Always make sure you are asking the right follow up questions! Keep the conversation going: educate your buyer, why is that vehicle their top pick, is the buyer open to other vehicles, what options are their favorite in that vehicle, etc. Follow along to improve your buyer’s sales experience and overcome this national issue so you can come out on top.    About Malik Bronner  Starting at Dealer Synergy ov

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses secrets to harnessing the right questions when it comes to properly qualifying prospects on the showroom floor. Do you find you aren’t landing prospects? Do you struggle connecting with your prospects? Are you learning enough about your prospect on the road to the sale? The best rule: If you don’t ask, you don’t get. So when you’re on the phone or in person with a potential prospect collect all the information you can get! What is your prospect’s preferred form of communication? What kind of car did the prospect pull up in? Do they want new, certified pre-owned or used? If you find yourself not always asking or getting answers to these questions, tune into this week's podcast.   About Dealer Synergy Academy Classes Taught in a group class setting, via Zoom, these classes are facilitated by a Dealer Synergy Certified Trainer, with students from all over the world.   About Dealer Synergy Dealer Synergy is an Award-Winning Training

EP 6:09 Sneak Peek into Dealer Synergy's Conference Tour This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP, is joined by Tianna Mick, AKA @TGotYourKeys, as they break down the next month of travel and events. Sean, Tianna, V Vega, and the Dealer Synergy team are on the move appearing at NAMAD in Miami, FL, Digital Dealer in Las Vegas, NV, and Ally A-List Summit in Phoenix, AZ. Conferences are great places for networking, workshopping, learning and sharing with others in the field. Sean is hosting a presentation at NAMAD and Tianna is hosting her own presentation at Digital Dealer on how to grow your sales by finding your own tribe! Listen in to learn more about why Dealer Synergy is going to these conferences and why they’re important to you!   About Tianna Mick Tianna Mick was born and raised in Reading, Pennsylvania and started her automotive journey at only 19-years-old where she was consistently the top-grossing salesperson, averaging 20+ units and generating $9K – $10K each month i

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP breaks down controlling the conversation when walking a client through how vehicles are priced. Do you find price negotiation to be the most stressful part of your client interactions? Do you feel that you’re floundering during incoming phone calls? Not sure how to form a better phone conversation strategy? Listen to today’s webinar! Sean V Bradley and L.A. Williams implement the Dealer Synergy outbound phone call process to better control the conversation. Take it slow, and make sure you’re hitting all the points: greeting, asking permission to speak, state the purpose of the call and so on. When you’re armed with a solid strategy you’ll ace every call you make with these simple steps.   About Dealer Synergy Academy Classes Taught in a group class setting, via Zoom, these classes are facilitated by a Dealer Synergy Certified Trainer, with students from all over the world.   About Dealer Synergy Dealer Synergy is an Award-Winning Training

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP focuses on the importance of communication and setting yourself apart from everyone else. Are you just focusing on calling, emailing, and texting your prospects? Statistics don’t lie, emails only have a 2-4% open rate! What other methods could you be capitalizing on? How can you use video communication or social media to connect with potential clients? Tip 1: Keep it as personal as possible! Once you have a prospect engaged, don’t go backwards and just rely on text messages and emails. The market is super competitive, so do the things the average sales person is doing, but also think like there is no box. If you like this tip, listen in for more tips and tricks!   About Dealer Synergy Academy Classes Taught in a group class setting, via Zoom, these classes are facilitated by a Dealer Synergy Certified Trainer, with students from all over the world.   About Dealer Synergy Dealer Synergy is an Award-Winning Training, Consulting, and Account

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about how to be successful in the F&I department. What is the best action plan? What are the pillars of success as an F&I manager?  Joining Sean this week is Jorgina Beto, a 20 year old Syrian F&I manager at McGrath City Hyundai in Chicago, Illinois. Jorgina is crushing the statistics. Sean and Jorgina break down the four pillars that make a successful F&I manager in ways everyone can understand.    About Jorgina Beto Jorgina’s journey began by befriending the sales and management team when she was having car troubles at 17 years old. That persistence and interest turned into an assistant job at 19 years old that quickly moved up into the financial team. Jorgina spent her first year teaching herself the F&I. Jorgina wants everyone to know that anyone can be successful as a F&I manager, it's not a secret!   About Mcgrath City Hyundai A great Hyundai dealership in the Chicago, Illinois, area, look no further th

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP discusses secrets to  prospecting. Do you find yourself struggling to find new sales? Are your monthly sales less than you would like? Are you just waiting for the dealership to hand you new clients? Follow along with Sean, as he breaks down daily practices to increase referrals and sales.  You should ask yourself:  Who do I know who’s in the market for a vehicle?  Who do my friends know who’s in the market for a vehicle?   How can I build my audience?  How can I optimize my daily interactions outside of work? How can I best utilize my social media accounts? If you do not have an answer for any of these questions… get the answers you didn’t even know you needed by listening to this week’s podcast.    About Dealer Synergy Academy Classes Taught in a group class setting, via Zoom, these classes are facilitated by a Dealer Synergy Certified Trainer, with students from all over the world.   About Dealer Synergy Dealer Synergy is an Award-Wi

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks about dealership relationships with the Hispanic community. Nationally, dealerships are vastly underprepared to bring in the Hispanic community. Spanish customers struggle and feel uneasy communicating in person, over the phone, not understanding the paperwork, or the ads surrounding the products. How can dealers get prepared and make customers feel welcome and comfortable to return again and again? Joining Sean this week is V Vega, a Performance Coach at Dealer Synergy in Audubon, NJ. V has a unique perspective on the dealership and Spanish community interactions based on her time in the automotive industry and as a consumer. Curious on how this inside point of view can improve your customer relations? Listen to the full podcast to get the answers to set your Dealership above the rest.   About V Vega  Vaesly “V” Vega was born and raised in Cayey, Puerto Rico. When she was 17 years old, she moved to the United States to pursue her

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP interviews a high level car salesman who profited $93,000 in ONE MONTH. Tune in to this week’s podcast to learn how YOU can sell more cars, more often and more profitably.  Joining Sean this week is Damian Mikal, AKA DTheAutoPlug. Damian has implemented his own tactics for referrals, service and orphan owners. Imagine making $15,000 just by referring people that need cars to Damian... This is the real deal! Looking for new leads? Scope out the service department and start talking to the customers. Put yourself out there and BRING IN your OWN leads. Don’t just wait for them to come to you.  There is a lot of money being tossed around in this podcast, L.A. went ham with the sound effects! You’ll really enjoy listening to this episode…   About Damian Mikal Troubled teen who served 6 years, graduated from the school of hard knocks and is now in the top 1% in the auto industry. From Danbury, CT originally got his start in the ATL market and is

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP walks you through his revolutionary software - The Money Mind Mapp! This software is the absolute best way to project and forecast to sell more cars, more profitably and more often.  Joining Sean this week is Malik “Yung Jedi” Bronner, a call analyst and top performance coach at Dealer Synergy. In this episode, Sean breaks down what The Money Mind Mapp is and how dealerships and their personnel will benefit from using the software. NADA stated, pre-pandemic, the average units sold in one month was 9.6 units. With The Money Mind Mapp, users will be able to identify their personal finances for their wants and needs, map out their sales goals to achieve their budgeted wants and needs, and create vision boards. The Money Mind Mapp is a GREAT way to maximize opportunities and minimize risks while profiting for yourself and the dealership. Listen to the full episode for more tips and tricks on maximizing your sales and making you a TRUE Million

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP talks ‘Time Maximization’. Do you find yourself stressed out about not completing tasks or meeting deadlines? Are you working bell to bell (12+ hours!) because you THINK that’s the time needed to complete your goals? Time maximization is the answer to your problems and here’s why… Joining Sean this week is the CEO of Dealer Synergy, Karen Bradley, the #1 Time Maximization Expert in the Automotive Industry! In addition, Karen has over 17 years experience in accounting and has been honored with one of the highest nominations in the industry, Automotive News’ 100 Leading Women award. There is a BIG difference between time maximization and time management. To manage means: to simply control. Whereas maximization means: to increase to the greatest possible amount or degree for the best outcome.  The first step in Time Maximization is to understand your mission. If the mission is unclear, then the goals are unclear, and ultimately will be unmet

This week on the Millionaire Car Salesman Podcast, Sean V. Bradley, CSP invites a Sales Manager to join him for a Q&A session. Together they tackle some unique perspectives on why training is important. This includes interactive learning versus being sat in front of a screen with no direction. Additionally, Sean evaluates the average units sold a month per salesperson in a dealership and how to build a superstar team.  Joining Sean this week is Michael Ross, a Sales Manager at Lynch Toyota in Manchester, Connecticut. As a follower of the Millionaire Car Salesman Podcast, Michael had questions for Sean that everyone should know the answers to. Curious? Listen to the full podcast to get the answers you want!    About Michael Ross Michael Ross has been in the automotive industry for the last seven years and averaged 20 cars a month in sales. He started as a Product Specialist then moved into Sales before becoming a Sales Manager at Lynch Toyota in Manchester, Connecticut. Michael has over 12 years experienc